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All Journal Jurnal Ekonomi Pembangunan JISIP: Jurnal Ilmu Sosial dan Pendidikan STI Policy and Management Journal Journal of Enterprise and Development (JED) Studi Kasus Inovasi Ekonomi Jurnal Inovasi Ekonomi Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Advances in Tourism Studies Pentahelix Journal of Economic and Social Empowerment Jurnal Insan Pengabdian Indonesia Optimum: Jurnal Ekonomi dan Pembangunan Equity Jurnal Dinamika Manajemen Global Review of Tourism and Social Sciences Advances in Tourism Studies
Risky Angga Pramuja
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Assessing the impact of digital marketing optimization on the self-sustainability of agrotourism in Sumbergedang Village Sujono Sujono; Ratih Juliati; Risky Angga Pramuja; Mohamad Nurul
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-2.8210

Abstract

Purpose — This research delves into the evaluation of the impact of digital marketing optimization on the self-sustainability of agrotourism in Sumbergedang Village. The study aims to determine how the strategic utilization of digital marketing tools and techniques contributes to the overall sustainability of the agrotourism sector in this village.Method — To achieve this objective, a comprehensive analysis was conducted, considering various aspects such as online promotional efforts, social media engagement, and technology adoption among agrotourism businesses. Data was collected through surveys, interviews, and observation of agrotourism activities in the village.Result — Preliminary findings indicate a positive correlation between the implementation of effective digital marketing strategies and the sustainability of agrotourism ventures in Sumbergedang Village. Businesses that actively engaged in digital marketing activities experienced increased visibility, improved customer engagement, and a higher likelihood of repeat visits by tourists. These factors, in turn, have contributed to the self-sustainability of the agrotourism sector by generating steady income streams and supporting local livelihoods.Contribution — This impact analysis sheds light on the crucial role of digital marketing in fostering self-sustaining agrotourism in Sumbergedang Village. It underscores the importance of leveraging digital tools to enhance the visibility and appeal of agrotourism offerings, ultimately benefiting the local economy and promoting the long-term viability of this sector.
Enhancing Talent Retention Through AI-Driven Employer Branding: The Mediating Role of Recruitment Marketing and The Moderating Effect of AI-Powered Personalization Safroni Isrososiawan; Muhammad Azizurrohman; Risky Angga Pramuja
STI Policy and Management Journal Vol 10, No 2 (2025): STI Policy and Management
Publisher : National Research and Innovation Agency, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/STIPM.2025.414

Abstract

The adoption of artificial intelligence (AI) in human resource management is transforming employer branding, recruitment marketing, and talent retention. This study examines how AI-driven employer branding enhances recruitment marketing effectiveness and improves retention, considering the roles of technological readiness, organizational culture, and strategic HR practices. Using Structural Equation Modeling - Partial Least Squares (SEM-PLS) with data from 312 HR professionals and employees across Indonesia, Taiwan, Malaysia, Singapore, the United States, the United Kingdom, and Germany, the findings confirm that AI-driven employer branding positively influences recruitment marketing and retention. The mediation analysis reveals that recruitment marketing partially mediates this relationship, while the moderation analysis shows that AI-powered personalization strengthens the impact of recruitment marketing on retention. These findings highlight the need for organizations to strategically integrate AI in employer branding and recruitment to improve hiring outcomes. This study advances theoretical insights into AI adoption in HRM by demonstrating its influence on branding strategies. From a managerial perspective, the results emphasize the importance of balancing AI automation with human interaction. Despite its cross-sectional limitations, future research should explore longitudinal impacts and ethical considerations in AI-driven recruitment. Organizations must adopt personalized, data-driven AI solutions to enhance employer branding and retention in the evolving job market
Drivers of Productivity in Southeast Asia: People, Wellness, and Tech Risky Angga Pramuja; Al Fauzi Rahmat; Supiandi; Yusnaidi
Global Review of Tourism and Social Sciences Vol. 1 No. 3 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i3.410

Abstract

This study investigates how human capital, well-being support, and technology acceptance influence employee productivity inSoutheast Asia. Drawing on Human Capital Theory, the Job Demands-Resources model, and the UTAUT framework, data were collected from 480 employees across five countries. Structural Equation Modeling revealed that education level, skill development, health spending, and work-life balance significantly enhance work engagement and job satisfaction, which in turn drive productivity. Technology acceptance also emerged as a key enabler, influencing both motivation and performance. Mediation analysis confirmed the psychological pathways linking resources to outcomes, while multi-group analysis identified structural differences across national contexts. These findings underscore the need for localized strategies and integrated HR interventions. The study contributes to theory by linking structural and psychological drivers within a unified model and offers practical insights for policymakers and organizational leaders aiming to optimize productivity in rapidly developing and digitally transforming economies.
Co-Authors Ahmad Bagas Triwardana Al Fauzi Rahmat Arif Prasetyo Wibowo Azizurrohman, Muhammad Baiq Elbadriati Bambang Widagdo Bimaa Marksyriifan Akbar Dede Suleman Dedik Fitra Suhermanto Dwi Susilowati Eka Kadharpa Utama Dewayani Eka Puspa Wardani Faiza Husnayeni Nahar Faiza Husnayeni Nahar Ginting, Yanti Mayasari I Wayan Bratayasa Immanuel Mu'ammal Juliati, Ratih Masud, Riduan Mohamad Nurul Mudrifah, Mudrifah Muhammad Azizurrohman Muhammad Yakub Nazaruddin Malik Novi Primita Sari Nurul, Mohamad Putrawan Habibi Ratih Juliati Riduan Masud Riyanto, Wahyu Hidayat Rizka Winda Pratiwi Safroni Isrososiawan Siska Adi Yuliana Sri Budi Cantika Yuli Sri Joko Sujono Sujono Sujono Sujono, Sujono Supiandi Supiandi Supiandi, Supiandi Wahyu Hidayat Riyanto Yakub, Muhammad Yunan Syaifullah, Yunan Yusnaidi Zainal Arifin Zainal Arifin