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Delliana, Santi
Faculty Of Business & Communication, Institut Teknologi Dan Bisnis Kalbis, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Journal The Winners

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The Influence of Promotion via LINE Messenger on the Attitude of Starbucks’ LINE Official Account Followers Santi Delliana; Vira Dessy Arisandi
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6812

Abstract

The research aimed to determine the effect of promotion through persuasive messages via LINE messenger applications on the attitude of Starbucks’ LINE official account followers. The analytical research applied the S-R (Stimulus-Responses) theory with quantitative approaches and survey methods by distributing questionnaires in analytical to 400 respondents, who are followers of Starbucks’ LINE official account. The research uses sociopsychological tradition focusing on individual social behavior, personal effects, perception, cognition, personality and traits. Research findings were based on the answers of respondents who strongly agree on cognitive, contextual, and affective indicators. The research comes up with results indicating that there is a strong influence of promotion via LINE messenger on the attitude of Starbucks’ LINE followers, where the magnitude is positive. The results find that customers receive Starbucks’ promotion messages with positive attitudes and feedbacks as well. It is suggested that future research consider to determine the occurrence of stages of customers’ purchase decision. 
Co-Authors Adzriansyah, Mochammad Fegi Agustrijanto, Agustrijanto Ajeng Prima Dewi Algooth Putranto Anasthya Luviani Anisa Diniati Ardo, Edo Aritonang, Sovian Arli Andianto Arsa Widitiarsa Utoyo Atika Gustiana Fitri Aulia Rahma Ayu Wiranti Bella Shania Ardilla Boyke Wenno Cahyana, Alia Dani Vardiansyah Darmawan, Kevin Donant Alananto Iskandar, Donant Alananto Dyah Kusumawati Fadhilah Nur Iman Fahmawati, Lydia Fanthony Everell Fanthony Everell Felicia Gabriella, Devina Garini Tiara Senja Haldila Ebseka Ablev Halomoan Harahap Harmelina, Lisa Hermawan, Surya Dharma Humaira, Rabitha Ignatius Ario Sumbogo, Ignatius Ario Indri Julianti Julyanti, Dwi Kusuma Sari, Erlina Latabulo, Dholley Dwi Jatmiko Lobodally, Altobeli Markus Ravellito Meiliana , Stefica Michael Muhammad Kurnia Nababan, Joan Natasya Nani Kurniasari Nofrizal, William Ardo Nova Darmanto Nur Amalina Hayati Parlindungan, Davis Roganda Perdita Safitri, Tishara Prakoso, Jatayu Hadi Pratiwi, Enjela Putranto, Algooth Putri, Fathia Aqila Zahra Raden Hayamwuruk Ramli, Muh. Ruslan Ratu Sal Savana Reza Ahmad, Nadhil Rian Budifebrianto Rizki Putri Nadia Salwa Nisriinaa Saras Ayunarini Sari, Erlina Kusuma Satya Candrasari Subagja, Andi Tania, Maria Cindy Taufiq Shobri Vincent Valent Vira Dessy Arisandi Wahyu Wasana, Fredi Wahyutomo, Ryan Tejo Wasana, Fredi Wahyu Wenno, Boyke Wibowo, Antonius Mulyono Zsazsa Saskia Aryani