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All Journal JURNAL ECONOMIA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Manajemen Teknologi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Terapan Abdimas IJEBD (International Journal Of Entrepreneurship And Business Development) Proceeding of World Conference Prosiding Conference on Research and Community Services Quantitative Economics and Management Studies IGKOJEI: Jurnal Pengabdian Masyarakat Jurnal Abdimas Sangkabira Jurnal Serambi Abdimas International Journal of Education and Social Science (IJESS) BISMA (Bisnis dan Manajemen) Journal of International Conference Proceedings Jurnal Manajemen dan Pemasaran Jasa Jurnal Bisnis dan Kewirausahaan PRAGMATIS Jurnal Manajemen dan Bisnis Prosiding Seminar Nasional Kusuma
Soebandhi, Santirianingrum
Universitas Wijaya Kusuma Surabaya
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Veterinary Other

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Journal : Quantitative Economics and Management Studies

 1 
The Influence of Service Quality, Price Perception, and Store Atmosphere On Repurchase Intention (Case Study at The Teras Atas Cafe Surabaya) Pratiwi, Rheza Septiani; Soebandi, Santirianingrum; Dharmani, I. G. A. Aju Nitya
Quantitative Economics and Management Studies Vol. 1 No. 2 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.644 KB) | DOI: 10.35877/454RI.qems81

Abstract

Repurchase intention is very influential in developing a business. Many factors affect repurchase intention, including service quality, perception price, and store atmosphere. The purpose of this study was to determine how the influence of service quality, perception price, and store atmosphere both simultaneously and partially effect on repurchase intention. The data was collected using a questionnaire. The research method uses as many random samples of 281 people. The analysis method using SPSS 18. The results of this study indicate that the independent variables simultaneously influence the dependent variable. This research evidenced from the significance value of 0.000 or less than 0.05 and the Fcalculation = 194.777 while the Ftable obtained 2.66 and this meaning that Fcalculation > Ftable. But in partial variable, service quality is not significant into repurchase intention as in the results of testing showing tcalculation = 0.961 < ttable = 1.968 with significance 0.337 > 0.05.
The Influence of Brand Images, Social Media Marketing, Prices and Reference Groups Towards Buying Decision In Swiwings Narotama Outlet Surabaya Monica, Septia Wahyu; Soebandhi, Santirianingrum; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 3 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.563 KB) | DOI: 10.35877/454RI.qems86

Abstract

This study aims to examine the influence of Brand Image, Social Media Marketing, Price And Reference Groups towards Purchasing Decision in Swiwings Narotama Outlet. Data collection techniques used was questionnaire with the analysis technique of multiple linear regression. The study found that Brand Image, Price have no significant effect towards Purchasing Decision, meanwhile Social Media and Reference Group have a significant effect towards buying decisions at Swiwings Narotama Outlet in Surabaya. Simultaneously, Brand Image, Social Media Marketing, Price and Group References have a significant effect towards Buying Decisions in Swiwings Narotama Outlet.
The Effect of Green Marketing, Brand Image, and Atmosphere Store On Purchasing Decisions In Arei Adventure Store Surabaya 3 Aqsony, Yanuar Bachrul; Soebandhi, Santirianingrum; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 3 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.442 KB) | DOI: 10.35877/454RI.qems91

Abstract

Purchasing decisions are one thing that is very influential in a product. Many factors influence purchasing decisions, including green marketing activities, brand image, and store atmosphere. The purpose of this study was to determine how the influence of green marketing, brand image, and store atmosphere both simultaneously and partially on purchasing decisions at Arei Adventure Store Surabaya 3. Data collection used was a questionnaire. The research method employed a random sample of 101 people. The analytical method mobilized was SPSS 24. The results of this study indicated that the independent variables simultaneously influence the dependent variable. This was evidenced from the significance value of 0,000 or less than 0.05 and F count = 27.791 while the F value was obtained at 2.70. Thus F count 27.791> F table 2.70. However, partially the green marketing variable was not significant to the purchase decision because the test results showed the value of t count = 1.425 0.05.
The Influence of Service Quality, Price Perception, and Store Atmosphere On Repurchase Intention (Case Study at The Teras Atas Cafe Surabaya) Rheza Septiani Pratiwi; Santirianingrum Soebandi; I. G. A. Aju Nitya Dharmani
Quantitative Economics and Management Studies Vol. 1 No. 2 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.644 KB) | DOI: 10.35877/454RI.qems81

Abstract

Repurchase intention is very influential in developing a business. Many factors affect repurchase intention, including service quality, perception price, and store atmosphere. The purpose of this study was to determine how the influence of service quality, perception price, and store atmosphere both simultaneously and partially effect on repurchase intention. The data was collected using a questionnaire. The research method uses as many random samples of 281 people. The analysis method using SPSS 18. The results of this study indicate that the independent variables simultaneously influence the dependent variable. This research evidenced from the significance value of 0.000 or less than 0.05 and the Fcalculation = 194.777 while the Ftable obtained 2.66 and this meaning that Fcalculation > Ftable. But in partial variable, service quality is not significant into repurchase intention as in the results of testing showing tcalculation = 0.961 < ttable = 1.968 with significance 0.337 > 0.05.
The Influence of Brand Images, Social Media Marketing, Prices and Reference Groups Towards Buying Decision In Swiwings Narotama Outlet Surabaya Septia Wahyu Monica; Santirianingrum Soebandhi; Ani Wulandari
Quantitative Economics and Management Studies Vol. 1 No. 3 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.563 KB) | DOI: 10.35877/454RI.qems86

Abstract

This study aims to examine the influence of Brand Image, Social Media Marketing, Price And Reference Groups towards Purchasing Decision in Swiwings Narotama Outlet. Data collection techniques used was questionnaire with the analysis technique of multiple linear regression. The study found that Brand Image, Price have no significant effect towards Purchasing Decision, meanwhile Social Media and Reference Group have a significant effect towards buying decisions at Swiwings Narotama Outlet in Surabaya. Simultaneously, Brand Image, Social Media Marketing, Price and Group References have a significant effect towards Buying Decisions in Swiwings Narotama Outlet.
The Effect of Green Marketing, Brand Image, and Atmosphere Store On Purchasing Decisions In Arei Adventure Store Surabaya 3 Yanuar Bachrul Aqsony; Santirianingrum Soebandhi; Ani Wulandari
Quantitative Economics and Management Studies Vol. 1 No. 3 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.442 KB) | DOI: 10.35877/454RI.qems91

Abstract

Purchasing decisions are one thing that is very influential in a product. Many factors influence purchasing decisions, including green marketing activities, brand image, and store atmosphere. The purpose of this study was to determine how the influence of green marketing, brand image, and store atmosphere both simultaneously and partially on purchasing decisions at Arei Adventure Store Surabaya 3. Data collection used was a questionnaire. The research method employed a random sample of 101 people. The analytical method mobilized was SPSS 24. The results of this study indicated that the independent variables simultaneously influence the dependent variable. This was evidenced from the significance value of 0,000 or less than 0.05 and F count = 27.791 while the F value was obtained at 2.70. Thus F count 27.791> F table 2.70. However, partially the green marketing variable was not significant to the purchase decision because the test results showed the value of t count = 1.425 0.05.
Co-Authors . Al fardiansyah . Masfufatun Abdul Wahid Adi Candra Adi Candra, Adi Aditya, Dana Afif Fajrul Islam Agus Sukoco Agustina, Leliana Amrulloh, Azmi Khalid Anang Kukuh Adisusilo Andi Oktaviana Mentari Andriansyah, Yuan Ani Wulandari Aqsony, Yanuar Bachrul Baktiono, Agus Damarsari Ratnasahara Elisabeth Dharmani, I. G. A. Aju Nitya Dhiya Hanis Durrani Dini Fatmawati Fadilla Purwitasari Fardiansyah, Al Firman Ardiansyah Freegied Satriya Wibisono Friesa Ergo M Habibi, Miftahul Iga Aju Nitya Dharmani Intan Nur Aini Ira Darmawanti Islam, Afif Fajrul Ismul Jalal Isnaeni, Mutia Jalal, Ismul Joko Suyono Julianti Fernanda Pasaribu Kristiningsih Kristiningsih Kristiningsih Kristiningsih Laily, Aulia Nur M. Ikhsan Setiawan Masfufatun Masfufatun Mefia Fera Agustina Mentari, Andi Oktaviana Monica, Septia Wahyu Mutia Isnaeni Natalia Nur Afifah Pratiwi, Rheza Septiani Qurraty’ain, Seryna Hasna Reza Mustofa Rheza Septiani Pratiwi Ricky Angga Ariska, Ricky Angga Rony Wardhana Ruswiati Suryasaputra Septia Wahyu Monica Seryna Hasna Qurraty’ain Solly Aryza Sri Hartini Sugito Muzaki Tonny Wiesan Wahyu Mulyo Utomo Wahyudiono Wahyudiono Wibisono, Freegied Satriya Wibisono, Freshinta Jellia Wulandari, Ani Yanuar Bachrul Aqsony