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All Journal Jurnal Edukasi dan Penelitian Informatika (JEPIN) Sosial Horizon: Jurnal Pendidikan Sosial Turbo : Jurnal Program Studi Teknik Mesin Syifa' MEDIKA: Jurnal Kedokteran dan Kesehatan JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Journal of Education, Humaniora and Social Sciences (JEHSS) JURNAL PERSPEKTIF PENDIDIKAN Management Studies and Entrepreneurship Journal (MSEJ) Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Muaddib: Islamic Education Journal Community Empowerment JURNAL STUDIA ADMINISTRASI Dharmas Education Journal (DE_Journal) Champions: Education Journal of Sport, Health, and Recreation Journal of Social Work and Science Education
Waspodo, Waspodo
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Journal : Journal of Social Work and Science Education

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Marketing Strategy of Educational Services in Improving the Image of Institutions at Institut Agama Islam Al-Quran Al-Ittifaqiah Indralaya Alfirdausi, Muhammad Ulul Albab; Waspodo, Waspodo
Journal of Social Work and Science Education Vol. 5 No. 2 (2024): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v5i2.792

Abstract

The purpose of this study is to identify and analyse the marketing strategies used by the Institut Agama Islam Al-Quran Al-Ittifaqiah Indralaya (IAIQI) to improve the image of their institutions. This study aims to address the following issues: (1) Analysis of the marketing strategy carried out by the IAIQI to enhance the image of the institution. The research method used is a qualitative approach. The data collection procedure involves the collection of information from Deputy Rector I and Deputy Rector III, as well as students and the public acting as informants. Data collection is done through observations, interviews, and documentation. The most effective promotional efforts undertaken by the IAIQI include advertising, word marketing, public relations, and collaboration. In order to enhance the reputation of educational at IAIQI, cooperation efforts are being made by these institutions in partnership with the government as well as with national and international public and private colleges, high schools, and teachers. Based on this research, SWOT analysis shows that the right strategy to use is the SO strategy, which is to take advantage of the power over the existing opportunities. It can be concluded that the marketing strategy of educational services in improving the image of institutions like IAIQI has been implemented by making planning through identification, segmentation, differentiation, and marketing mix elements quite well. However, it would be even better to document the promotion activities thoroughly for further improvement.
Co-Authors Agung Saputra Ahmad Zainuri Alamsyah, Yakub Alfirdausi, Muhammad Ulul Albab Alfitri Alfitri Asmalia, Resy Asmawati, Ainul Zulqoifah Dadang Hikmah Purnama, Dadang Hikmah Dirna, Fitrah Cyntha Doddy Irawan Eko Julianto Fikri, Ady Fitri Fitri Gunarto Gunarto Helman Fachri Hendarso, Yoyok Ibagus Endrawan Jamil, Syeh Ahmad Kurniawan Kurniawan Kusnanto, R. Angga Bagus Linda Suwarni Manullang, Albert Maulana Mardeli Mardeli Nugraha, Praja Raniasa Putra Rika Wahyuni Rizaldi, Rizaldi Rochmawati, Rochmawati Sartika, Dewi Diana Selviana Selviana Sriati Sriati, Sriati Widya Anggraini Yosef, Yosef Yulrio Brianorman