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Triana
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Hubungan antara Green Product Knowledge dan Green Perceived Value terhadap Green Purchase Intention Produk Skincare Avoskin melalui Green Trust pada Generasi Z di Kota Surakarta. Sarah Fadila; Triana; Primadia Putri Harmastuti
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 1 (2025): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i1.5669

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara green product knowledge dan green perceived value terhadap green purchase intention produk skincare Avoskin, dengan green trust sebagai variabel mediasi, pada Generasi Z di Kota Surakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Jumlah sampel sebanyak 100 responden yang merupakan Generasi Z di Surakarta berusia 20–28 tahun yang belum pernah membeli produk Avoskin namun memiliki niat membeli. Hasil penelitian menunjukkan bahwa baik green product knowledge maupun green perceived value berpengaruh positif dan signifikan terhadap green purchase intention, baik secara langsung maupun tidak langsung melalui green trust. Temuan ini mengindikasikan bahwa peningkatan pengetahuan dan persepsi nilai terhadap produk ramah lingkungan dapat memperkuat kepercayaan dan keinginan beli konsumen terhadap produk ramah lingkungan.
Analisis Content marketing Dan Electronic word of mouth (E-WoM) Terhadap Minat Beli Produk Kosmetik Wardah Melalui Tiktok Shop Dengan Brand awareness Sebagai Variabel Intervening (Studi Kasus Gen Z Di Surakarta) Checilia Ayuningtyas Putri Aristin; Triana; Primadia Putri Harmastuti
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 1 (2025): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i1.5674

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh content marketing dan electronic word of mouth (E-WoM) terhadap minat beli produk kosmetik Wardah melalui TikTok Shop, dengan brand awareness sebagai variabel intervening. Penelitian dilakukan pada generasi Z di Kota Surakarta yang pernah membeli produk Wardah melalui TikTok Shop. Metode yang digunakan adalah pendekatan kuantitatif deskriptif dengan teknik purposive sampling, dan pengumpulan data dilakukan melalui kuesioner. Hasil penelitian menunjukkan bahwa content marketing dan E-WoM berpengaruh positif dan signifikan terhadap minat beli, baik secara langsung maupun melalui brand awareness. Content marketing terbukti meningkatkan brand awareness dan mendorong minat beli konsumen. Begitu pula, E-WoM berkontribusi pada peningkatan kesadaran merek, yang pada akhirnya memperkuat keinginan untuk membeli produk. Dengan demikian, strategi pemasaran berbasis konten dan ulasan pengguna di TikTok Shop efektif dalam menarik minat beli Gen Z, khususnya pada produk kosmetik Wardah. Hasil penelitian ini diharapkan dapat menjadi referensi dalam merancang strategi digital marketing yang relevan bagi industri kosmetik di era social commerce.
INFLUENCE AUDIT TENURE, AUDITORS SWITCHING, FINANCIAL DISTRESS, AND COMPANY SIZE ON THE AUDIT REPORT LAG IN MINING SECTOR COMPANIES REGISTERED IN EXCHANGE EFFECT INDONESIA PERIOD 2018-2021 Jochelyn Chu; Triana; Ys.Wandi Lahagu; Teng Sauh Hwee; Wenny Anggeresia Ginting
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 1 (2024): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i1.192

Abstract

This research aims to identify the effect of audit tenure, auditor switching, financial distress, and company size on audit report lag. The method applied in this research is a quantitative method by processing secondary data which is collectedthrough the official website of IDX. The population includes all the mining companies listed on the Indonesia StockExchange (IDX), with a total of 48 companies in 2018-2021. Then, by using a purposive sampling technique to determine the sample, 42 companies were taken as samples with 129 observations data over a period of 4 years. In order to realize the purpose of this research, SPSS application was used to analyze data with multiple linear regression analysis technique. Simultaneous tests resulted that audit tenure, auditor switching, financial distress, and company size together have a significant effect on audit report lag. Meanwhile, the results of partial tests are only financial distress that has a negative and significant effect on audit report lag, while audit tenure has no effect on audit report lag. US well as auditor switching and company size.
Co-Authors Anggi Luthfia Pane Checilia Ayuningtyas Putri Aristin Dea Indriani Dwi Erliana, Yossy Dwi Mustika Kusumawardani, Dwi Mustika Husin, Husna Sarirah Jochelyn Chu Kasman Khomsiyatun, Umi Maryam Batubara Maura Faradita Mustafa, Kartika Nuraila Rachman Nurul Ain Asnawati Oktaviani, Intan Pipin Widyaningsih Prawening, Cesilia Primadia Putri Harmastuti Riska Nofianti, Farhati Rusi Ulfa Hasanah Sahliah Sarah Fadila Tanti Jumaisyaroh siregar Teng Sauh Hwee Wenny Anggeresia Ginting Yahfizham Yeni Yolanda Simatupang Ys.Wandi Lahagu