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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat BUDGETING : Journal of Business, Management and Accounting Economics and Digital Business Review JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Disrupsi Bisnis Jurnal Arastirma Jurnal Ilmiah Mahasiswa (JIMAWA) Journal of Finance and Business Digital (JFBD) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) West Science Business and Management Indonesian Journal of Entrepreneurship & Startups
Pasaribu, Veta Lidya Delimah
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian pada Kedai Kopi Melati Ciputat Darmawan, Muhamad Fikri; Pasaribu, Veta Lidya Delimah
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.9276

Abstract

This study aims to determine the influence of promotion and product quality on the purchase decision of Kedai Kopi Melati products. The method used is a quantitative descriptive method with an associative approach. The sampling technique used is Probability Sampling, a sampling method using the Lemeshow formula. Data analysis uses regression analysis, correlation coefficient analysis, determination coefficient analysis and hypothesis testing. The results of this study are Product Quality (X1) and Promotion (X2) have a positive and significant effect on Purchasing Decisions (Y) with a regression equation Y = 9.678 + 0.113X1 + 0.696X2. The coefficient of determination simultaneously affects 61%. The hypothesis test partially obtained a promotion rate of tcount > ttable or (2.354 > 1.986). Then H0 is rejected and H1 is accepted. This means that there is a positive and significant influence between the independent variable, namely Product Quality (X1) and Purchasing Decision (Y). Product Quality numbers of tcount > ttable or (12,174 > 1,986). Then H0 is rejected and H2 is accepted. This means that there is an influence between the independent variable, namely Promotion (X2) and Purchase Decision (Y). Test the hypothesis obtained the value of Fcalculate > ttable or (77.571 > 2.700) Thus H0 is rejected and H3 is accepted, meaning that the Quality of Promotion (X1) and Promotion (X2) together have a positive effect on Purchase Decision (Y). Keywords: Product Quality, Promotion, Purchase Decision.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Toko Jakmart di PD. Pasar Jaya Kendari Hasan, Mohamad Aldi; Pasaribu, Veta Lidya Delimah
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.9311

Abstract

This research aims to determine "The Influence of Service Quality and Price on Consumer Satisfaction at Jakmart Stores in Pd. Pasar Jaya Kenari”. This type of research was quantitative research that was associative in nature used data collection techniques through distributied questionnaires which were distributed to 89 respondents. The method used to test and analyze the influence partially and simultaneously is by used regression analysis, correlation coefficient, coefficient of determinated, t test and f test. Testing the service quality hypothesis (X1) obtained a t value of 8.567 > t table 1.663 and a significant level of 0.000 < 0.05, thus Ho was rejected and Ha was accepted, meaning that partially the service quality variable has a significant effect on Consumer Satisfaction. Testing the price hypothesis (X2) obtained a t value of 10.220 > t table 1.663 and a significant level of 0.000 < 0.05, thus Ho was rejected and Ha was accepted, meaning that partially there was a significant influence of the price variable on Consumer Satisfaction. Simultaneous test results for all variables show an Fcount value of 59.124 with a significance level of 0.000 while the Ftable is 3.101. Thus Fcount 59.124 > Ftable 3.101 and significance 0.000 < 0.05. Thus Ha was accepted and Ho was rejected. This means that the hypothesis states that the variables of service quality and price together (simultaneously) have a significant influence on Consumer Satisfaction. The coefficient of determination of the influence of the Service Quality (X1) and Price (X2) variables on Consumer Satisfaction (Y) is 0.579 or 57.9%. Meanwhile, the remaining 42.1% is influenced by other variables, outside this research. Keywords: Consumer Satisfaction, Price, Service Quality.
Pengaruh Harga dan Kualitas Produk Pintu Kamar Mandi PVC terhadap Keputusan Pembelian pada PD. Amin Makmur Sejati di Pondok Kacang Timur Fernando, Jacky; Pasaribu, Veta Lidya Delimah
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research was to determine the effect of Price and Product Quality on buying decision at PD. Amin Makmur Sejati. The method used are quantitative-descriptive method with associative approach. The sampling technique used is Probability Sampling, sampling method using Slovin formula. Data analysis used regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of this study are Price (X1) and Product Quality (X2) have a positive and significant effect on Buying Decision (Y) with the regression equation Y = 3,343 + 0,193X1 + 0,523X2. The coefficient of determination has a simultaneous effect of 82,1%. Hypothesis testing partially obtained Price figures of tarithmetic>ttable or (6,693 > 1,993). Then H0 is rejected and H1 is accepted. This means that there is a positive and significant influence between the independent variables, namely Price (X1) on Buying Decision (Y). Product Quality amounted to tarithmetic >ttable or (17,915 > 1,993). Then H0 is rejected and H2 is accepted. This means that there is an influence between the independent variables, namely Product Quality (X2) on buying Decision (Y). hypothesis testing obtained by the calculated fvalue >ttable or (173,544 > 2,730). Then H0 is rejected and H3 is accepted, meaning that Price (X1) and Product Quality (X2) together have a positive effect on Buying Decision (Y). Keywords: Buying Decision, Price, Product Quality.
Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian di Online Shop Dujourexcloset Situmorang, Debora H; Pasaribu, Veta Lidya Delimah
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.9435

Abstract

The aim of this research is to determine Digital Marketing (X1) Service Quality (X2), purchasing decisions (variable Y) so with the title (the influence of Digital Marketing and Service Quality on Purchasing Decisions at the Dujourexcloset Online Shop). The research method uses a quantitative approach which is associative with a population in this study of 9,533 in purchasing decisions. The sample used in this research was a sampling technique with the technique taken, namely purposive sampling and using the Slovin formula, which is a formula used to find a sample size that is considered capable of representing the entire population and using a Maximum Margin of Error of 0.10 or 10% so that it can be obtained. The sample was 99 respondents. The partial digital marketing test results have a significant effect on purchasing decisions with a calculated t value > t table or (7,699 > 1.661). This is also reinforced by the ρ value < Sig.0.05 or (0.000 < 0.05). The results of service quality partially have a significant effect on purchasing decisions with the calculated t value > t table or (6,684 > 1.661). This is also reinforced by the ρ value < Sig.0.05 or (0.000 < 0.05). Digital marketing results and service quality simultaneously influence purchasing decisions with a calculated F value > F table or (15,498 > 3.09), this is also reinforced by a ρ value < Sig.0.05 or (0.000 < 0.05). Keywords: Digital Marketing, Purchasing Decisions, Service Quality.
Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Produk Lulur Bedda Lotong di Toko Akunik Cabang Jakarta Selatan Alamsyah, Yudha; Pasaribu, Veta Lidya Delimah
Jurnal Disrupsi Bisnis Vol. 7 No. 1 (2024): [Januari-Februari] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i1.33684

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas produk dan promosi terhadap keputusan pembelian produk lulur bedda lotong di Toko Akunik Cabang Jakarta-Selatan. Metode penelitian ini menggunakan analisis kuantitatif, yaitu menggunakan analisis data secara mendalam dalam bentuk angka dengan jumlah responden sebanyak 100 konsumen. Pengambilan anggota sampel dari populasi dilakukan secara acak tanpa memperhatikan strata yang ada dalam populasi. Teknik analisis data mengunakan analisis deskriptif, analisis kuantitatif, uji instrument, uji asumsi klasik, uji regresi, uji korelasi, uji determinasi dan uji hipotesis. Hasil pada analisis resgresi linear berganda menemukan bahwa kualitas produk menghasilkan peningkatan keputusan pembelian sebesar 20,2%. Promosi menghasilkan peningkatan keputusan pembelian sebesar 42,0%. Sementara itu, analisis koefisien determinasi (R2) menunjukan bahwa keputusan pembelian pada Toko Akunik  di Jakarta Selatan dapat dijelaskan sebesar 49,8% oleh kualitas produk dan Promosi. Hasil yang diproleh dari penelitian menunjukan bahwa kualitas produk dan promosi dengan cara parsial ataupun simultan memiliki pengaruh positif serta signifikan terhadap keputusan pembelian pada toko Akunik.
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian Produk Unit Body Kepala Truck di PT Dragon Kencana Motor Gunung Sindur Bogor Hati, Jasica Asih; Pasaribu, Veta Lidya Delimah
Jurnal Disrupsi Bisnis Vol. 7 No. 3 (2024): [Mei-Juni] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i3.34148

Abstract

This study aims to determine the influence of product quality and on the purchase decision of truck head body unit products at PT Dragon Kencana Motor in Gunung Sindur, Bogor. It is a type of quantitative descriptive research using linear regression. The results showed that product quality variables had a positive and significant effect on purchasing decisions with a significance value of 0.000 < 0.05, and a calculated value of 7,045 > table of 1,984. Service quality variables have a positive and significant effect on purchasing decisions with a sig of 0.041 < 0.05, and a calculated value of 2,070 > table of 1,984. Simultaneously, the variables of product quality and service quality have a positive and significant effect on purchasing decisions with a Fcalculate value of 41,459 > 2.70 with a significance of 0.000 < 0.05.
Analysis of Online Marketing and Online Administration on Consumer Purchase Interests on Shopee Users Hasanah, Uswatun; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12867

Abstract

This research aims to analyze the influence of online marketing and online administration on consumer buying interest on the Shopee e-commerce platform. The method used in this research is to use a qualitative approach by collecting in-depth data regarding online marketing and administration for Shopee users to understand in depth the dynamics of online marketing and administration on the Shopee e-commerce platform. The research results show that effective online marketing, such a data-based advertising, promotions via social media, and influencer strategies, have a significant influence on consumer purchasing interest. Apart from that, good online administration, such as ease in the payment process, delivery and costumer service, also plays an important role in increasing consumer satisfaction and buying interest.
Product Innovation Development Strategy to Increase Company Competitiveness at PT. Shavira Barokah Utama (Camille Beauty) Adawiyah, Nurul; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12869

Abstract

This research aims to uncover the new product development strategies implemented by PT. Shavira Barokah Utama (Camille Beauty) in the cosmetics industry. Through a qualitative approach, this study analyzes how the company has successfully maintained its competitiveness through innovations in formula, packaging, and marketing. The findings indicate that Camille Beauty consistently introduces products that meet the evolving needs of consumers. This research is expected to contribute to a deeper understanding of innovation strategies in the beauty industry and provide recommendations for other businesses.
Analysis of Democratic Leadership Style Impact on Employee Management Performance (Case Study of Bank Mega Syariah KCP Makassar Latimojong) Ismail, Ismail; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12931

Abstract

This study discusses the implementation of democratic leadership style in Bank Mega Syariah KCP Makassar Latimojong and its impact on employee performance. This study utilizes qualitative methodology with data collection through participant observation and informant interviews. The results of the study show the benefits of the democratic leadership approach in Bank Mega Syariah KCP Makassar Latimojong. Employees feel increased involvement, motivation, and accountability for their work. Employees now feel appreciated and recognized by management, and their happiness and work productivity increase. Improving communication and openness, involving staff in strategic planning, developing participatory leadership skills, encouraging collaboration and teamwork, and implementing regular assessment and feedback are some of the ideas made to strengthen democratic leadership. This study emphasizes the importance of democratic leadership in fostering an inclusive and inspiring workplace and enabling staff to perform better.   
Customer Relationship Management (CRM) Strategy in Increasing Customer Loyalty at Amo_Nailart Agnes, Agnes; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12955

Abstract

This study aims to analyze the Customer Relationship Management (CRM) strategy implemented by Amo_nailart, an MSME in the field of nail art, in increasing customer loyalty. A quantitative approach with a descriptive method was used in this study. Data were collected through questionnaires to three Amo_nailart customers, interviews with the owner, and documentation studies. The results showed that Amo_nailart has implemented several CRM strategies, such as recording customer data, communicating via WhatsApp, and providing member cards. Correlation analysis showed a significant positive relationship between the implementation of CRM strategies and the level of customer loyalty (0.85). Other factors that influence customer loyalty are service quality, therapist expertise, price, location, and waiting time. Although the CRM strategy implemented is still simple and has some limitations, such as manual data recording and lack of social media utilization, the strategy has been proven to contribute positively to customer loyalty. It is recommended that Amo_nailart adopt a digital CRM system, utilize social media optimally, develop a more comprehensive loyalty program, and provide training to employees regarding the implementation of CRM.
Co-Authors Adawiyah, Nurul Afita, Rina Agnes Agnes Agrasadya, Agrasadya Akhna, Anugerah Pratama Alamsyah, Yudha Ali, Mulvi Wilayat Aprilia Kurniati, Aprilia Ardiansyah, Fikri Asih, Nur Islam Welas Aufaizah, Aisyah Azzahra, Tanzala Darmawan, Muhamad Fikri Dwiyatni, Aulia Dzakwan, Muhamad Hafizh Elburdah, Risza Putri Farhan, Achmad Fauziah, Gina Fauziah, Nespi Fazar, Muhamad Fernando, Jacky firdaus, Angga Firtiayani, Sarah Ramdinna Fitiryani, Bunga Gunawan, Deril Dwi Hasan, Mohamad Aldi Hati, Jasica Asih Hazmi, Muhammad Shidqi Hidayati, Nabila Ilhamsyah, Dhanang Indriyani, Melinda Irani, Cahya Ismail Ismail Krisnaldy, Krisnaldy Maryani, Diana Tri Metarini, Raden Roro Ayu Miftahul Jannah Mohamad Ridwan Monalisa Monalisa mustakim, hakki rizki Muttaqin, Ahmad Khoerul Nasyadilla, Richika Putri Nazlaturrohmah Noviani, Bunga Cahya Nurbayani, Tia Tri Astuti Nurkamilah Nurkamilah Oktrima, Bulan Pranata, Rizky Pratama, Dimas Haikal Pratiwi, Hanindya Priadi, Andri Purba, Siti Marito Putra, Surya Permana Putri, Intan Febriani Rahayu, Suharni rusilowati, umi S, Al Jabar L Senandung A. Sabina, Clara Sairin, Sairin Samara, Yesika Saputra, Heri Saputri, Rahmaika Indah Sari, Irena Intan savitri, Dhea meylani Sembayu, Royke Septiani, Fauziah Setiawan, Agil Shabrina, Nina Situmorang, Debora H Sofa, Mardiana Sudarso, Eko Suriaman, Maman Syafei, Ahmad Nur Syaharani, Putri Nur tobing, Daniel bagus saputra lumbang Uswatun Hasanah vida, sonya mutiara Virby, Shelby Wardani, Windi Gustia Widia Astuti Yuniati, Helena Lia