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All Journal Jurnal Manajemen Bisnis Wacana Hukum Komunikator JBTI : Jurnal Bisnis : Teori dan Implementasi Asia-Pacific Management and Business Application Jurnal Studi Komunikasi PRofesi Humas JWP (Jurnal Wacana Politik) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Abdi Masyarakat Jurnal Ilmiah Manajemen Kesatuan eProceedings of Management Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Law, Environmental and Justice JIAN (Jurnal Ilmiah Administrasi Negara) Journal of Business and Information System
Hussein Gibreel Musa
Universitas Telkom
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The strategies to promote Sudan’s tourism destinations post COVID-19 pandemic Musa, Hussein Gibreel; Fatmawati, Indah; Nuryakin, Nuryakin
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.37042

Abstract

The global pandemic has brought a halt to various economic, business, as well as tourism activities around the world. It also happens in various countries in Africa, including Sudan. Sudan’s tourism has constantly lasted out of all main economic sectors. The tourism business in Sudan provides many jobs, government revenue, and foreign exchange profits. By analyzing all the marketing actions, media regulations, crisis communication techniques, and advertising campaign components, this article aims to identify strategies used by tourism players in Sudan to re-establish a positive tourism destinations image in times of uncertainty, panic, and struggle, as well as to entice international tourists to return to Sudan’s tourist attractions. The study used qualitative content analysis of the media and marketing strategies, global and local tourism reports, and press interviews to integrate practice and theory and followed the multistep approach for transforming place image. The result shows that Sudanese actors used three strategies to restore a good image of Sudanese tourism destinations: new media strategy, available content strategy, and audience-focused strategy. This study demonstrates why this epidemic must be viewed as an opportunity to adapt to a new normal and rebuild the destination’s image for tourism in a new way. 
ANALYSIS OF OPEN GOVERNMENT: A REVIEW OF FOOD SECURITY AND INDEPENDENCE POLICY IN BOJONEGORO Septiana, Vita Nugrah; Kumalasari*, Ana; Junadi, Junadi; Musa, Hussein Gibreel
JWP (Jurnal Wacana Politik) Vol 10, No 1 (2025): JWP (Jurnal Wacana Politik) January
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jwp.v10i1.59783

Abstract

This study examines how Open Government initiatives enhance the effectiveness of the Independent Farmer Card (KPM) Plus Program and their subsequent impacts on Food Security and Food Independence among rural communities. The research problem of this study is that some farmers lack an understanding of how to access support and follow application instructions for agricultural aid through the KPM Plus Program. The research analyzes the impact of transparency, participation, and collaboration within government frameworks on agricultural support. The findings highlight that Open Government initiatives significantly enhance the effectiveness of the KPM Plus Program, leading to better food security and independence for farmers. While SEM results confirm that strong governance positively influences agricultural programs, the model’s fit indices indicate a need for refinement to capture the underlying dynamics better. The study recommends strengthening Open Government practices to enhance program effectiveness and food security in rural areas. Future research should consider additional variables and refine the model for deeper insights into the relationship between governance and agriculture. This research contributes valuable perspectives on rural development, highlighting the importance of transparent and participative governance in advancing agricultural support and food sustainability.
Public Policy Challenges in the Digital Age: Balancing Innovation, Governance, and Equity Mokadam, Ebrahem; Musa, Hussein Gibreel; Kumalasari, Ana; Istighfaroh, Faridatul
JIAN (Jurnal Ilmiah Administrasi Negara) Vol. 9 No. 1 (2025): February 2025
Publisher : Universitas Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56071/jian.v9i1.1172

Abstract

The rapid advancement of digital technologies has significantly transformed public administration, offering opportunities to enhance service delivery, transparency, and citizen engagement. However, this transformation presents critical challenges, particularly in balancing technological innovation with governance effectiveness and social equity. The digital divide, data privacy concerns, and regulatory gaps remain significant barriers to achieving inclusive digital governance. This study explores these challenges through a systematic literature review methodology, analyzing recent academic research from peer-reviewed journals and reputable sources. The review focuses on identifying trends, policy frameworks, and challenges related to digital governance, with a particular emphasis on equity and inclusivity. The findings reveal a growing reliance on data-driven decision-making and digital platforms to engage citizens, yet highlight persistent disparities in digital access among marginalized communities. Additionally, the study emphasizes the need for adaptive regulatory frameworks to address rapid technological advancements and cybersecurity concerns. The research underscores the importance of fostering public-private partnerships and inclusive policy strategies to ensure sustainable digital transformation. Based on the findings, it is recommended that governments adopt holistic and adaptive digital policies, invest in digital literacy programs, and develop infrastructure to bridge the digital divide. By addressing these challenges, governments can create an equitable and efficient digital governance ecosystem that serves the broader public interest
The Future of Economic Growth and Investment in Africa: A Bibliometric Analysis Saleh, Husny Gibreel Musa; Hamidi, M. Luthfi; Musa, Hussein Gibreel; Emovwodo, Silas Oghenemaro; Garad, Askar
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.2135

Abstract

Economic growth increases a country’s real gross domestic product (GDP) over time. Investment is the expenditure on capital goods, such as machines, factories, and technology, that enhance the productive capacity of the economy. This paper aims to provide a comprehensive overview of the research trends and future directions in the field of economic growth and investment in Africa, based on a bibliometric analysis of the relevant literature. Using the Scopus database, we identified and analyzed 1,163 articles published between 2004 and 2023, This study employs a five-step methodology that consists of: (1) identifying keywords; (2) initializing search results; (3) including and excluding certain initial results items; (4) assembling initial data statistics; and (5) doing data analysis. The study findings revealed that the highest number of publications on economic growth and investment in Africa was in 2023 (166 articles), the top contributing affiliation was the University of South Africa, the leading influential country was South Africa and Social Sciences was the main source of contributions. Additionally, Odhiamb Nicholas M. topped the list of the top authors with high publications and 166 papers, while Simplice, Bekun, and Festus Victor held the top spot on the list of the most influential authors in terms of citations. Similarly, this study demonstrated that certain authors collaborate. This study identified four research clusters that could serve as a basis for future research expansion on economic growth and investment in Africa.
Work motivation as a bridges for leadership, workspace, and performance Sumarmi, Saptaningsih; Saputra, Elvan; Elhariry, Basma; Musa, Hussein Gibreel; Samsudin, Samsudin
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 7 No. 1 (2025): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v7i1.278

Abstract

Optimal employee performance can create positive impacts, such as increased productivity, better work quality, and more efficient target achievement. This study investigates how transformational leadership and physical work environment affect employee performance in Indonesia’s public sector, with work motivation as a mediator. Using a quantitative approach, data were collected from all 244 employees of Daerah Istimewa Yogyakarta Department of Manpower and Transmigration and analyzed via SEM-PLS. Results reveal that transformational leadership directly improves employee performance and indirectly through work motivation. While the physical work environment does not directly impact performance, it significantly enhances motivation, which in turn boosts performance. These findings underscore that psychological factors (motivation) play a more critical role than physical workspace conditions in driving performance. The study highlights the dominance of transformational leadership and motivational mechanisms over environmental factors in public sector settings. Practically, organizations should prioritize leadership development and motivational strategies rather than focusing solely on physical workspace improvements. By integrating internal (motivation) and external (leadership, environment) factors, this research provides novel insights into performance dynamics in government institutions, challenging traditional assumptions about the direct impact of physical work conditions. The findings contribute to a deeper understanding of how public sector performance can be enhanced through leadership and psychological empowerment
The Effect of Perceived Usefulness and Perceived Easy to Use on Student Satisfaction The Mediating Role of Attitude to Use Online Learning Nuryakin, Nuryakin; Rakotoarizaka, Nandrianina Louis Pierre; Musa, Hussein Gibreel
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 3 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.011.03.5

Abstract

The aims of this study is to analyze an empirical research model on the effect of perceived usefulness and perceived ease to use on student satisfaction with the mediating role of attitude to use online learning. The sample of this study were students from the Faculty of Economics and Business, Yogyakarta Muhammadiyah University. An empirical model and hypothesis testing was analyze using the Structural Equation Modeling (SEM) of the AMOS 23 program. The design of this study uses a quantitative approach. A sample of 203 students were tested in this study. The sampling technique used purposive sampling. The results of hypothesis testing show that there is a positive and significant effect between perceived usefulness and satisfaction and attitude. Perceived easy to use has a significant positive effect on attitude to use online learning but not significant on student satisfaction. Attitude to use online learning has a significant positive effect on student satisfaction.
Rancang Bangun Website Media Partner Sponsorship Menggunakan Metode Extreme Programming (XP) untuk Mahasiswa Bisnis Digital Untuk Mahasiswa Bisnis Digital Universitas Telkom Surabaya Andi Luthfi Mohammad Abdillah Amri; Caesarano Lafado Yesa; Hussein Gibreel Musa Salih
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Penelitian ini bertujuan untuk merancang dan mengembangkan sebuah platform digital bernama KoneksiKita sebagai media partner sponsorship bagi mahasiswa Program Studi S1 Bisnis Digital Universitas Telkom Surabaya. Penelitian ini dilakukan selama tiga bulan, dengan objek penelitian adalah mahasiswa aktif dari angkatan 2021 hingga 2024. Proyek ini merespons kebutuhan akan sistem kolaborasi sponsorship yang efisien, terdokumentasi, dan komunikatif. Pengembangan dilakukan menggunakan metode Extreme Programming (XP) yang terdiri dari tahap perencanaan, desain, pengkodean, dan pengujian. Black Box Testing digunakan untuk memastikan fungsionalitas sistem bekerja sesuai dengan kebutuhan pengguna. Website dikembangkan menggunakan Laravel sebagai framework backend, Tailwind CSS untuk frontend, dan MySQL sebagai basis data. Hasil pengujian menunjukkan bahwa seluruh fitur utama, seperti Sign Up/Sign In, pencarian sponsor, dan penambahan event/sponsor, berjalan sesuai ekspektasi dan bebas dari kesalahan fungsi. Platform ini mendukung pengelolaan data sponsorship, menyediakan edukasi terkait pengajuan sponsorship, dan meningkatkan efektivitas komunikasi antara mahasiswa dan sponsor. Ke depan, platform ini dapat dikembangkan lebih lanjut dengan penambahan fitur analitik, sistem autentikasi multi-level, serta ekspansi pengguna di luar kampus. Kata Kunci: Bisnis Digital, Blackbox, Extreme Programming, Laravel, Sponsorship, Website
ANALISIS STRATEGI PROPOSISI NILAI PADA PRODUK LOKAL: STUDI KASUS PRODUK SEPATU WANITA BERBASIS PENGRAJIN LOKAL DAERAH Krisna, Krisnayanti Aditasari; Mutiarasari, N. Azizia Gia; Musa, Hussein Gibreel
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 4 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i4.4924

Abstract

Local brands face significant challenges in building a strong value proposition amid intense competition with mass-produced products and well-established brands. Many local brands have not yet been able to clearly articulate a unique and relevant brand value for consumers. Currently, the development of locally based fashion industries is accelerating, particularly in women’s footwear products. The widespread promotion of the Local Pride trend across various media has also contributed to increasing public awareness of local brands. This study aims to analyze how a local women’s footwear brand builds its value proposition through artisan-based branding strategies. The research adopts a qualitative approach using a case study method. Data were collected through in-depth interviews, observations, and documentation involving the business founder and operational activities. The findings reveal that the value proposition is constructed through a combination of product functionality, emotional branding approaches, and the empowerment of local artisans. The integration of these elements creates meaningful brand differentiation and enhances consumer trust in product selection. This study provides practical contributions to the development of branding strategies for local fashion brands and enriches the literature on value-based marketing within the creative industry.
Strengthening Brand Identity and Brand Communication on MSMEs in Increasing Competitiveness in the Digital Business Era Krisnayanti Aditasari; Wahyu Eka Kiswardani; Hussein Gibreel Musa Salih; Jian Karisawati
Abdi Masyarakat Vol. 8 No. 1 (2026): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/ev351989

Abstract

This community service program aimed to enhance the understanding and skills of MSME (Micro, Small, and Medium Enterprise) owners in developing brand identity and brand communication to improve business competitiveness in the digital business era. The program was conducted offline on June 12, 2026, at Telkom University Surabaya Campus and involved 25 MSMEs fostered by Telkom CDC Witel SBS. The methods employed included interactive workshops, hands-on practice, mentoring, and evaluation. The training materials covered the development of positioning and value propositions, tagline creation, marketing caption writing, storytelling techniques, and the utilization of digital media for business promotion. The results indicated an improvement in participants’ ability to build strong brand identities and develop more effective, persuasive, and consistent marketing communications. This program contributed positively to strengthening brand image and enhancing MSMEs’ readiness to compete in the era of business digital.  
Uses, Motivation, and Innovation Readiness’ Gratification of Young Adults’ Streaming Application in Indonesia and Malaysia Nurafni Rubiyanti; Alex Winarno; Mokhtarrudin Ahmad; Mahir Pradana; Hussein Gibreel Musa
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4503

Abstract

The rapid development of digital technology has brought significant changes in communication, learning, and media consumption patterns, particularly in Malaysia and Indonesia. These changes have been further accelerated by the COVID-19 pandemic, which has emphasized the crucial role of digital platforms in everyday life. Ease of access and increasingly affordable internet-based devices have driven a shift from Free-To-Air (FTA) television to on-demand digital television and streaming services. This study aims to examine the influence of motivation, readiness for innovation, and gratification factors on the adoption and usage patterns of digital television in both countries. The research method used is a quantitative approach, referring to Uses and Gratifications Theory (UGT) and the concept of Absorptive Capacity (ACAP), while also considering socio-demographic and socio-cultural characteristics such as income level, education, and age. The results show that user motivation, readiness for innovation, and satisfaction levels significantly influence decisions to use digital television and streaming services. In conclusion, these findings provide important insights for stakeholders in formulating strategies for developing the digital broadcasting ecosystem in Southeast Asia.
Co-Authors Alnour Abobaker Mohamed Musa Ana Kumalasari Andi Luthfi Mohammad Abdillah Amri Annisa Ramadhan Atwar Bajari Caesarano Lafado Yesa Deddy Mulyana Dora Kusumastuti Elhariry, Basma Emovwodo, Silas Oghenemaro Faridatul Istighfaroh Fatikha Rizdiana Dewi Fatmawati, Indah Garad, Askar Hamidi, M. Luthfi Indah Fatmawati Jian Karisawati Junadi Krisnayanti Aditasari Mahir Pradana Mokadam, Ebrahem Mokhtarrudin Ahmad Muhammad Saiful Islam Mussa, Mahmoud N Azizia Gia Mutiarasari Nandrianina Louis Pierre Rakotoarizaka Navarro, Charles Julian Santos Nuryakin, Nuryakin Qamari, Ika Nurul R. Nurafni Rubiyanti Rakotoarizaka, Nandrianina Louis Pierre Saleh, Husny Gibreel Musa Samsudin Samsudin Saptaningsih Sumarmi, Saptaningsih Saputra, Elvan Septiana, Vita Nugrah Shabrina Rifdah Larasati Triyono Adi Saputro Wahyu Eka Kiswardani Yokhebed Arumdika Probosambodo