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All Journal Jurnal Manajemen Bisnis Komunikator Asia-Pacific Management and Business Application Jurnal Studi Komunikasi PRofesi Humas JWP (Jurnal Wacana Politik) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan Indo-Fintech Intellectuals: Journal of Economics and Business JIAN (Jurnal Ilmiah Administrasi Negara) Journal of Business and Information System
Musa, Hussein Gibreel
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Effect of Perceived Usefulness and Perceived Easy to Use on Student Satisfaction The Mediating Role of Attitude to Use Online Learning Nuryakin, Nuryakin; Rakotoarizaka, Nandrianina Louis Pierre; Musa, Hussein Gibreel
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 3 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.011.03.5

Abstract

The aims of this study is to analyze an empirical research model on the effect of perceived usefulness and perceived ease to use on student satisfaction with the mediating role of attitude to use online learning. The sample of this study were students from the Faculty of Economics and Business, Yogyakarta Muhammadiyah University. An empirical model and hypothesis testing was analyze using the Structural Equation Modeling (SEM) of the AMOS 23 program. The design of this study uses a quantitative approach. A sample of 203 students were tested in this study. The sampling technique used purposive sampling. The results of hypothesis testing show that there is a positive and significant effect between perceived usefulness and satisfaction and attitude. Perceived easy to use has a significant positive effect on attitude to use online learning but not significant on student satisfaction. Attitude to use online learning has a significant positive effect on student satisfaction.
ANALISIS STRATEGI PROPOSISI NILAI PADA PRODUK LOKAL: STUDI KASUS PRODUK SEPATU WANITA BERBASIS PENGRAJIN LOKAL DAERAH Krisna, Krisnayanti Aditasari; Mutiarasari, N. Azizia Gia; Musa, Hussein Gibreel
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 4 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i4.4924

Abstract

Local brands face significant challenges in building a strong value proposition amid intense competition with mass-produced products and well-established brands. Many local brands have not yet been able to clearly articulate a unique and relevant brand value for consumers. Currently, the development of locally based fashion industries is accelerating, particularly in women’s footwear products. The widespread promotion of the Local Pride trend across various media has also contributed to increasing public awareness of local brands. This study aims to analyze how a local women’s footwear brand builds its value proposition through artisan-based branding strategies. The research adopts a qualitative approach using a case study method. Data were collected through in-depth interviews, observations, and documentation involving the business founder and operational activities. The findings reveal that the value proposition is constructed through a combination of product functionality, emotional branding approaches, and the empowerment of local artisans. The integration of these elements creates meaningful brand differentiation and enhances consumer trust in product selection. This study provides practical contributions to the development of branding strategies for local fashion brands and enriches the literature on value-based marketing within the creative industry.
Uses, Motivation, and Innovation Readiness’ Gratification of Young Adults’ Streaming Application in Indonesia and Malaysia Rubiyanti, Nurafni; Winarno, Alex; Ahmad, Mokhtarrudin; Pradana, Mahir; Musa, Hussein Gibreel
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4503

Abstract

The rapid development of digital technology has brought significant changes in communication, learning, and media consumption patterns, particularly in Malaysia and Indonesia. These changes have been further accelerated by the COVID-19 pandemic, which has emphasized the crucial role of digital platforms in everyday life. Ease of access and increasingly affordable internet-based devices have driven a shift from Free-To-Air (FTA) television to on-demand digital television and streaming services. This study aims to examine the influence of motivation, readiness for innovation, and gratification factors on the adoption and usage patterns of digital television in both countries. The research method used is a quantitative approach, referring to Uses and Gratifications Theory (UGT) and the concept of Absorptive Capacity (ACAP), while also considering socio-demographic and socio-cultural characteristics such as income level, education, and age. The results show that user motivation, readiness for innovation, and satisfaction levels significantly influence decisions to use digital television and streaming services. In conclusion, these findings provide important insights for stakeholders in formulating strategies for developing the digital broadcasting ecosystem in Southeast Asia.
Co-Authors Ahmad, Mokhtarrudin Ana Kumalasari Atwar Bajari Deddy Mulyana Elhariry, Basma Emovwodo, Silas Oghenemaro Faridatul Istighfaroh Fatmawati, Indah Garad, Askar Hamidi, M. Luthfi Junadi Krisna, Krisnayanti Aditasari Krisnayanti Aditasari Mahir Pradana Mokadam, Ebrahem Mussa, Mahmoud Mutiarasari, N. Azizia Gia Navarro, Charles Julian Santos Nuryakin, Nuryakin Qamari, Ika Nurul R. Nurafni Rubiyanti Rakotoarizaka, Nandrianina Louis Pierre Saleh, Husny Gibreel Musa Samsudin Samsudin Saptaningsih Sumarmi, Saptaningsih Saputra, Elvan Septiana, Vita Nugrah