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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Entrepreneur dan Entrepreneurship Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Sonata Christian
Universitas Ciputra
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN DI BUONO PULP DI SURABAYA Hendy Evan; Sonata Christian
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 4 No. 3 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v4i3.1658

Abstract

Penelitian ini bertujuan untuk meneliti Pengaruh Marketing Mix Terhadap Keputusan Pembelian di Buono Pulp di Surabaya. Tipe penelitian ini adalah kuantitatif, populasi dan sampel yang diambil adalah 37 pabrik kertas yang pernah membeli di Buono pulp. Teknik pengambilan sampel ini menggunakan teknik survey /sampling jenuh. Adapun variabel dalam penelitian ini: Produk (X1) Harga (X2) Lokasi (X3) Promosi (X4) dan Keputusan Pembelian (Y). Metode pengumpulan data menggunakan kuesioner. Mengunakan analsis regresi linear berganda. Hasil analisis data didapatkan hasil bahwa Produk, Harga, Lokasi Dan Promosi secara parsial memiliki pengaruh yang signifikan terhadap Keputusan Pembelian. Hal ini dibuktikan nilai hasil uji t untuk produk sebesar 0,029 < 0,05. nilai hasil uji t untuk harga sebesar 0,035< 0,05. Nilai hasil uji t untuk lokasi sebesar 0,007<0,05 dan nilai hasil uji t untuk promosi sebesar 0,006<0,05. Kata kunci: Marketing Mix, Keputusan Pembelian, Buono Pulp
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP MINAT BELI MAKANAN TRADISIONAL DI MEY’S KITCHEN Patrick Grady Christhoper P.; Sonata Christian
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.1995

Abstract

The purpose of this research is to find out the effect of product quality, price, and promotion on buying interest of traditional food at Mey's Kitchen. This research is based on pre-survey result that asks what things that can increase buying interest of Mey’s Kitchen business, so from that pre-survey is resulted three variables that can increase buying interest such as product quality, price, and promotion. As effort to collect research data, the researcher distributes 102 questionnaires to respondents who are 15 to 60 years old through online questionnaires, sampling is done by using Lemeshow theory method. The sampling technique that is used is non-probability sampling, that is, purposive sampling. The questionnaires that have been given to the respondents are stated feasible entirely and are used in this research. In t-test or partial test that is done in this research, it is found the calculation result state that the factor of product quality, that is, sig value of = 0.189, the price, that is, sig value of = 0.000, and promotion, that is sig value of = 0.000. Based on the result, it can be known that product quality does not affect significantly on traditional food buying interest of Mey's Kitchen, while price and promotion variables affect significant on buying interest. Based on the result, it can be concluded that the product quality that is available at Mey's Kitchen has been recognized for its quality and typical taste, while product price needs to be concerned from similarity side with product quality that is offered and price that must compete with similar products. For promotion, Mey's Kitchen needs to concern to the promotional content that is given and also promotional posting regularly in order to attract more buying interest of potential consumers. Keywords: buying interest, product quality, price, promotion
Meningkatkan Skill Kewirausahaan Siswa Melalui Praktik Business Model Canvas Adi Kurniawan Yusup; Sonata Christian; Clara Angelia Gunawan; Parthasarathi Shrinithy; Fedrerika; Kingston Wilbert Tatra
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4410

Abstract

Pengabdian masyarakat di SMA Muhammadiyah 2 Surabaya bertujuan untuk meningkatkan pemahaman dan keterampilan kewirausahaan siswa. Fokus kegiatan ini adalah pelatihan konsep kewirausahaan dan penerapan Business Model Canvas (BMC) sebagai salah satu solusi atas tingginya tingkat pengangguran terutama di kalangan lulusan. Sesi wawasan kewirausahaan menggambarkan realitas bisnis di Indonesia dan membangkitkan kesadaran akan pentingnya pemanfaatan peluang dalam berwirausaha. Sesi terkait BMC memberikan pemahaman praktis merancang model bisnis yang efektif. Hasilnya mencakup ide bisnis kreatif yang menunjukkan peningkatan kemampuan siswa dalam mengidentifikasi peluang serta mengatasi masalah sehari-hari. Kegiatan ini tidak hanya meningkatkan pengetahuan kewirausahaan, tetapi juga memberikan keterampilan praktis dalam dunia bisnis sesungguhnya.
PENGARUH PENGETAHUAN LINGKUNGAN DAN KEPEDULIAN LINGKUNGAN TERHADAP NIAT BELI PRODUK THE BODY SHOP DI SURABAYA Hernomo, Aurelia Fiona; Christian, Sonata
PERFORMA Vol. 6 No. 4 (2021): performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i4.2552

Abstract

Lingkungan hidup adalah tempat bagi makhluk hidup untuk tinggal, berkembang, dan mempengaruhi satu sama lain. Namun, semakin banyak isu dan permasalahan yang terjadi pada lingkungan hidup seperti eksploitasi dan degradasi lingkungan secara global. Permasalahan – permasalahan ini yang membuat banyak perusahaan mulai mengadaptasi dan menerapkan kampanye ramah lingkungan dan melakukan penggantian produk biasa ke green product. The Body Shop merupakan salah satu perusahaan yang memiliki misi untuk mendukung kelangsungan lingkungan hidup melalui kampanye dan green program. Penelitian ini bertujuan untuk mengetahui pengaruh dari pengetahuan lingkungan dan kepedulian lingkungan terhadap niat beli produk The Body Shop di kota Surabaya. Jumlah responden dalam penelitian ini berjumlah 100 responden. Peneliti menggunakan teknik purposive sampling untuk pengumpulan data. Penelitian dilakukan dengan menggunakan metode kuantitatif dan program SPSS untuk mendapatkan hasil data statistik. Hasil dari penelitian ini menunjukkan bahwa pengetahuan lingkungan dan kepedulian lingkungan memiliki pengaruh yang positif dan signifikan terhadap niat beli produk The Body Shop di Kota Surabaya. Kata Kunci : Pengetahuan lingkungan, kepedulian lingkungan, niat beli, produk hijau, dan the body shop
Penggalakan Entrepreneurship sebagai Langkah Awal untuk Peningkatan Kemandirian Perekonomian Indonesia Christian, Sonata
Jurnal Entrepreneur dan Entrepreneurship Vol. 2 No. 1-2 (2013): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.513 KB) | DOI: 10.37715/jee.v2i1-2.152

Abstract

Tujuan penulisan ini adalah untuk menjelaskan peranan entrepreneurship dalam mengatasi persoalan ekonomi makro Indonesia yang saat ini menjadi perhatian banyak pihak yaitu mengenai pengangguran dan kemiskinan. Yang menarik perhatian adalah banyaknya pengangguran terdidik dari kalangan intelektual yang telah menyelesaikan jenjang pendidikan sekolah kejuruan, sekolah menengah atas, diploma bahkan lulusan perguruan tinggi/universitas. Yang terjadi saat ini para pengangguran terdidik tersebut banyak yang masih terpaku pada paradigma menjadi pencari kerja dan bukan pencipta lapangan kerja. Padahal dengan kecerdasan intelektual yang dimiliki disertai bekal ilmu yang telah diperoleh selama menempuh pendidikan mereka dapat membuka lapangan kerja yang baru. Seandainya mereka digalakkan untuk memiliki sifat entrepreneurship: kreatif, inovatif, mau berkeringat dan tidak mudah menyerah membangun usaha baru berdasarkan peluangpeluang yang ada maka lapangan kerja akan terbuka luas dan tingkat perekonomian Indonesia akan meningkat. Saat ini Negara Indonesia membutuhkan banyak entrepreneur di kalangan generasi muda. Seorang entrepreneur menurut Dr. (HC) Ir. Ciputra adalah orang yang dapat mengubah kotoran dan rongsokan menjadi emas. Dengan sentuhan kreativitas, inovasi dan ilmu pengetahuan yang dimiliki para entrepreneur tersebut diharapkan dapat mengolah segala potensi kekayaan alam, kekayaan bahari, ekologi, wisata, industri kreatif, dan segala faktor produksi yang dimiliki Negara Indonesia menjadi bernilai guna dan membuka banyak lapangan kerja baru. Sebuah penelitian yang dilakukan oleh David Mc Clelland membuktikan bahwa sebuah negara akan disebut makmur dan memiliki kemandirian ekonomi jika memiliki jumlah entrepreneur minimal 2% dari seluruh penduduk di negara tersebut. Berdasarkan data statistik tahun 2011 jumlah entrepreneur di Indonesia baru mencapai 0,24%, bandingkan dengan negara lain seperti Malaysia yang telah memiliki entrepreneur sebesar 3%, Singapura 7%, China 10% dan Amerika Serikat 12,5%. Berdasarkan paparan fakta dan kajian yang ada dapat ditarik simpulan bahwa penggalakan entrepreneurship secara nyata oleh pemerintah diyakini akan menjadi sebuah momentum langkah awal bagi peningkatan kemandirian perekonomian Indonesia.
THE EFFECT OF ENTREPRENEURIAL ATTITUDE AND MANAGER'S BUSINESS ABILITY ON SMEs ORGANIZATIONAL PERFORMANCE Dewi, Liliana; Christian, Sonata
Jurnal Entrepreneur dan Entrepreneurship Vol. 6 No. 1 (2017): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.534 KB) | DOI: 10.37715/jee.v6i1.634

Abstract

This study aims to explain (1) the effect of entrepreneurial attitude of SME managers on SME organizational performance and (2) the effect of business manager’s ability on SME organizational performance. Data are collected using questionnaires with a sample size of 35 respondents. The data come from the respondents as SME owners or representatives who are familiar with the SME operational and management activities. Research data are processed using multiple regression analysis. The results show that entrepreneurship attitude has an effect on the performance of SME organization, while business ability has no effect at all.
THE INFLUENCE OF MANAGER’S ENTREPRENEURIAL ATTITUDE AND MANAGER’S ENTREPRENEURIAL COMPETENCE ON ORGANIZATIONAL PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SMES) Dewi, Liliana; Christian, Sonata
Jurnal Entrepreneur dan Entrepreneurship Vol. 6 No. 2 (2017): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.187 KB) | DOI: 10.37715/jee.v6i2.640

Abstract

This study aims to test the influence of manager’s entrepreneurial attitude and manager’s entrepreneurial competence on organizational performance of Small and Medium Enterprises (SMEs). SMEs are highlighted for their fame in creating jobs in the society and for their ability in increasing the rate of economic growth and in ensuring economic stability. However, there are some doubts on the influence of Manager’s Entrepreneurial Attitude and Manager’s Entrepreneurial Competence on Organizational Performance, which the study attempts to clarify. In this study, questionnaires were distributed to the managers of SMEs or their representatives, or other parties that understand the operation and the management of those SMEs. The sample size consisted of 35 respondents, and the acquired data were analyzed using multiple regression analysis. The result showed that manager’s entrepreneurial attitude affects organizational performance, while manager’s entrepreneurial competence does not.
The Influence of Brand Image and Restaurant Attributes towards Customer Satisfaction at Pekkio Restaurant: The Influence of Brand Image and Restaurant Attributes towards Customer Satisfaction at Pekkio Restaurant Marcella, Oei Natalia; Christian, Sonata
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 2 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v9i2.1309

Abstract

In this globalization era, food service industry as restaurant that provide the basic of human needs has been well developed. The development of food industry has given a huge contribution to the social and environment aspects (Franceschelli et al, 2018). Pekkio restaurant is one of the restaurants in Surabaya that sell Singapore chinese cuisine in Pakuwon Mall Surabaya. In order to survive in this industry, Pekkio restaurant continuously develop their performance to increase the customer satisfaction. With the purpose to find out the factors that influence customer satisfaction, this research aims to discover whether brand image, food quality, service quality, and atmospherics have significant influence towards customer satisfaction of Pekkio restaurant. Therefore, researcher conducted an online survey that are distributed to the samples using 5-point Likert-scale. The population is unknown thus, the researcher use special method from Roa (2016) and the sample become 97. Moreover, the obtained data will be analysed using Multiple Linear Regression. The result shows that food quality and service quality have significant influence towards customer satisfaction of Pekkio restaurant. However, brand image and atmospherics don’t significantly influence customer satisfaction at Pekkio restaurant . Albeit, there are positive relationship of brand image and atmospherics towards customer satisfaction of Pekkio restaurant. Keywords: Brand Image, Food Quality, Service Quality, Atmospherics, and Customer Satisfaction
Understanding The Important Role of Online Customer Reviews in Social Commerce on Customer Trust and Impulse Buying Sanapang, Gracela Marisa; Ardyan, Elia; Christian, Sonata
Review of Management and Entrepreneurship Vol. 8 No. 1 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i1.4336

Abstract

This research aims to investigate the impact of online customer reviews on customer trust and impulse buying, by utilizing the Stimulus-Organism-Response (SOR) theoretical framework. Furthermore, it examines the impact of customer trust as a mediating variable between online customer reviews and impulse buying. Data was obtained through the use of an online questionnaire which was filled out satisfactorily by a total of 150 participants. Participants in this research were individuals who had engaged in impulsive online purchasing behavior and demonstrated consumer trust. The method used in this research involves utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings show that online customer reviews significantly influence consumer trust and impulse buying, while consumer trust significantly influences impulse buying. Moreover, consumer trust partially mediated the relationship between online customer reviews and impulse buying. This research encourages online customer reviews for social commerce in Indonesia. When customer trust increases, consumers will make impulse purchases based on recommendations. Individuals who show a tendency to engage in impulsive online purchasing behavior are supported by the trust that the individual has. This research provides theoretical and practical implications that can provide valuable insight for further online consumer purchase research.
EFFECT OF ORGANIZATIONAL COMPETENCE, ORGANIZATIONAL SUPPORT, AND ORGANIZATIONAL PRODUCTIVITY TOWARDS ADOPTION OF FINANCIAL TECHNOLOGY Herdinata, Christian; Wiradinata, Trianggoro; Christian, Sonata; Setiobudi, Auditia
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.05

Abstract

The rapid development of internet technology with affordable prices raises new opportunities for micro, small, and medium enterprises (SMEs) in East Java in creating product innovation and marketing development. Various studies in the field of entrepreneurship and information technology have been carried out, but not many studies specifically examine the level of adoption of the Financial Technology system for business creation and development. This study focuses on the influence of organizational competence, organizational support, organizational productivity on financial technology adoption. This study uses a quantitative approach with a sample of SME businesses that use financial technology system adoption in the business that is run. The sample chosen using purposive sampling technique and selected 402 SMEs in East Java with the data analysis technique used is multiple linear regression techniques. The results of this study found that the influence of organizational competence, organizational support, and organizational productivity had a significant influence on financial technology adaptation.
Co-Authors Adi Kurniawan Yusup Albert Chandra Tanujaya Akasa Andersen, Matthew Auditia Setiobudi Christian Herdinata Clara Angelia Gunawan Dewi Mustikasari Immanuel Elia Ardyan Fedrerika Gracia Ongkowijoyo Gunawan, Kartikasari Hendy Evan Hernomo, Aurelia Fiona Hungga Fernando Tanata Jacqueline Raktion Kingston Wilbert Tatra Liliana Dewi Marcella, Oei Natalia Meilina Boediono Meilita Priskila Parthasarathi Shrinithy Patrick Grady Christhoper P. Rinabi Tanamal Sanapang, Gracela Marisa Steffanie Anggie Sugijanto, Antonius William Tommy Christian Efrata Trianggoro Wiradinata Venesa Venesa Vonnie Ashari Wendra Hartono Yoseva Maria