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Journal : Jurnal Manajemen Bisnis Eka Prasetya

Efforts to improve Sales Volume at PT. Pratamabina Meditama Amril; Rianto
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 2 (2023): : Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i2.326

Abstract

This study aims to determine the effect of the Work Environment on Sales Volume at PT. Pratamabina Meditama, knowing the effect of Service Quality on Sales Volume at PT. Pratamabina Meditama, knowing the effect of Work Environment and Service Quality on Sales Volume at PT. Pratamabina Meditama. The population in this study were all consumers who used the company's services during the 2020 period as many as 7,101 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 99 respondents. The results showed that the work environment and service quality partially had a positive and significant effect on the sales volume of consumers at PT. Pratamabina Meditama. The results showed that the work environment and service quality simultaneously had a positive and significant effect on the sales volume of consumers at PT. Pratamabina Meditama. The results of this study are supported by the value of R square (R2), which means that the work environment and service quality have an influence on sales volume. While the rest is influenced by other factors that come from outside this research model such as product quality, employee performance, design, satisfaction, loyalty and various other variables.
Analysis of the Influence of Product Attributes and Product Quality on Interest in Buying Pak Tani Npk Fertilizer 16.16.16 in Percut Sei Tuan Village Rianto; Amril
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 2 (2023): : Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i2.327

Abstract

This study aims to determine how big the influence of product quality and product attributes on interest in buying Pak Tani NPK 16.16.16 fertilizer in Percut Sei Tuan Village at PT. Fastgro Kimia Utama. The research methodology used is descriptive quantitative method, the unit of analysis in this study is PT. Fastgro Kimia Utama and the unit of observation are Farmers in Percut Sei Tuan Village. The population in this study were farmers in Percut Sei Tuan Village as many as 645 respondents. The technique for determining the number of samples used in this study was the slovin formula and amounted to 87 respondents. The research method used is data collection techniques through library research and field research which is carried out systematically based on the research objectives. The analytical method used to solve the problem and prove the hypothesis is descriptive analysis, regression analysis. This analysis includes validity and reliability, classical assumption test, multiple regression analysis, hypothesis testing through t and F tests, and coefficient of determination test (R2).