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Analisis Pengaruh Store Name, Price Discount, Event Marketing, dan Service Quality Terhadap Impulse Buying Maulidya, Vina; Roosmawarni, Anita; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.23899

This research aimed to determine the influence of store name, price discount, event marketing, and service quality on impulse buying. The research used a quantitative approach. The data collection was carried out by distributing questionnaires to 100 respondents. The sampling method used purposive sampling techniques. The data processing using the IBM Statistical Package for the Social Science (SPSS) version 25 program through the following stages: validity test, reliability test, classical assumption test, multiple linear analysis, hypothesis test, and coefficient of determination obtained an R value of 2 of 70.1% and the rest of the 29.9% impulse buying Petra Togamas Surabaya consumers were influenced by other variables outside of this research. The results showed that store name had a significant effect on impulse buying that price discounts had a significant effect on impulse buying, The marketing events had a significant effect on impulse buying, and service quality had a significant effect on impulse buying. Meanwhile, simultaneously store name, price discount, event marketing, and service quality had a significant effect on impulse buying Keywords: Store name, Price Discount, Event Marketing, Service Quality, Impulse Buying Penelitian ini bertujuan untuk mengetahui pengaruh store name, price discount, event marketing, dan service quality terhadap impulse buying. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebar kuesioner kepada 100 responden. Metode pengambilan sampel menggunakan teknik purposive sampling. Pengolahan data menggunakan program IBM Statisical Package for the Social Science (SPSS) versi 25 melalui beberapa tahapan berikut: uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji hipotesis, dan koefisien determinasi diperoleh nilai R2 sebesar 70,1% dan sisanya sebesar 29,9% impulse buying konsumen Petra Togamas Surabaya dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian ini, secara parsial menunjukkan bahwa store name berpengaruh signifikan terhadap impulse buying, price discount berpengaruh signifikan terhadap impulse buying, event marketing berpengaruh signifikan terhadap impulse buying, dan service quality berpengaruh signifikan terhadap impulse buying. Sedangkan, secara simultan store name, price discount, event marketing, dan service quality berpengaruh signifikan terhadap impulse buying. Kata kunci: Nama toko, Diskon Harga, Pemasaran Event, Kualitas Layanan, Pembelian Impulsif

Karakterisasi dan Pengaruh Komposisi Kitosan terhadap Stabilitas Ukuran Nanopartikel Ekstrak Bawang Dayak (Eleutherine americana Merr.) menggunakan Metode Gelasi Ionik Amalia, Tri Riski; Maulidya, Vina; Sastyarina, Yurika
Jurnal Mandala Pharmacon Indonesia Vol. 10 No. 1 (2024): Jurnal Mandala Pharmacon Indonesia Special Issue for 18th Mulawarman Pharmaceu
Publisher : Program Studi Farmasi Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35311/jmpi.v10i1.487

Ekstrak etanol bawang dayak (Eleutherine americana (Aubl) Merr.) mengandung senyawa metabolit sekunder yang disebut flavonoid, yang berpotensi memiliki aktivitas antijamur. Aplikasinya menggunakan teknologi nanopartikel diharapkan dapat meningkatkan kemampuan untuk melewati membran sel yang dapat ditembus oleh ukuran partikel koloid. Tujuan dari penelitian ini adalah untuk mengetahui karakterisasi nanopartikel ekstrak bawang dayak dan mengetahui pengaruh kandungan kitosan terhadap stabilitas ukuran partikel. Dengan menggunakan proses gelasi ionik, ekstrak bawang dayak dibuat dalam bentuk nanopartikel dengan tiga konsentrasi polimer kitosan (NaTPP) yang berbeda, yaitu 0,1%: 0,5% (F1), 0.2%: 0,5% (F2), dan 0,3%: 0,5% (F3). Parameter pengujian meliputi penentuan ukuran partikel, indeks polidispersitas dan potensial zeta menggunakan alat Particle Size Analyzer. Hasil karakterisasi nanopartikel ekstrak bawang dayak pada F1, F2, dan F3 masing-masing memiliki diameter 376,6 nm, 354,7 nm, dan 480,1 nm dengan nilai potensial zeta -20,8 mV, 11,2 mV, dan 23,7 mV, dan indeks polidispersitas 1,666, 1,702, dan 0,949. Hasil penelitian menunjukkan bahwa semua formula masuk dalam rentang sediaan nanopartikel (<1000 nm). Selain itu, uji stabilitas ukuran partikel yang dilakukan pada setiap sampel menunjukkan bahwa nanopartikel pada hari ke-7 dan ke-14 terus mempertahankan rentang ukuran nanometernya.

Analisis Pengaruh Store Name, Price Discount, Event Marketing, dan Service Quality Terhadap Impulse Buying Maulidya, Vina; Roosmawarni, Anita; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.23899

This research aimed to determine the influence of store name, price discount, event marketing, and service quality on impulse buying. The research used a quantitative approach. The data collection was carried out by distributing questionnaires to 100 respondents. The sampling method used purposive sampling techniques. The data processing using the IBM Statistical Package for the Social Science (SPSS) version 25 program through the following stages: validity test, reliability test, classical assumption test, multiple linear analysis, hypothesis test, and coefficient of determination obtained an R value of 2 of 70.1% and the rest of the 29.9% impulse buying Petra Togamas Surabaya consumers were influenced by other variables outside of this research. The results showed that store name had a significant effect on impulse buying that price discounts had a significant effect on impulse buying, The marketing events had a significant effect on impulse buying, and service quality had a significant effect on impulse buying. Meanwhile, simultaneously store name, price discount, event marketing, and service quality had a significant effect on impulse buying Keywords: Store name, Price Discount, Event Marketing, Service Quality, Impulse Buying Penelitian ini bertujuan untuk mengetahui pengaruh store name, price discount, event marketing, dan service quality terhadap impulse buying. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebar kuesioner kepada 100 responden. Metode pengambilan sampel menggunakan teknik purposive sampling. Pengolahan data menggunakan program IBM Statisical Package for the Social Science (SPSS) versi 25 melalui beberapa tahapan berikut: uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji hipotesis, dan koefisien determinasi diperoleh nilai R2 sebesar 70,1% dan sisanya sebesar 29,9% impulse buying konsumen Petra Togamas Surabaya dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian ini, secara parsial menunjukkan bahwa store name berpengaruh signifikan terhadap impulse buying, price discount berpengaruh signifikan terhadap impulse buying, event marketing berpengaruh signifikan terhadap impulse buying, dan service quality berpengaruh signifikan terhadap impulse buying. Sedangkan, secara simultan store name, price discount, event marketing, dan service quality berpengaruh signifikan terhadap impulse buying. Kata kunci: Nama toko, Diskon Harga, Pemasaran Event, Kualitas Layanan, Pembelian Impulsif

Penyuluhan Peningkatan Kepatuhan Pasien dengan Pengobatan TB di Puskesmas Karang Asam, Kota Samarinda, Kalimantan Timur Maulidya, Vina; Silaban, Ruth Inathashinta; Lujuk, Herlina; Irawati, Irawati; Mahmudah, Febrina; Annisa, Nurul
Jurnal Abdidas Vol. 6 No. 5 (2025): Oktober 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v6i5.1253

Tuberkulosis (TB) adalah penyakit yang disebabkan oleh bakteri Mycobacterium tuberculosis (M. Tuberculosis). TB menjadi ancaman kesehatan serius masyarakat. Saat ini, Indonesia menempati peringkat kedua. Upaya paling efektif untuk menyembuhkan TB, menghentikan penyebaran bakteri penyebab TB, mencegah kematian, dan menghindari resistensi obat adalah dengan menjalani pengobatan TB. Kegiatan promosi kesehatan ini bertujuan untuk mengetahui kepatuhan dari pengobatan pasien TB di Puskesmas Karang Asam, Kota Samarinda. Metode kegiatan dilakukan pada Juni 2025 dengan pendekatan partisipatif edukatif yang mencakup penyuluhan interaktif kepada 22 pasien. Hasil Kegiatan diambil dari 22 pasien pada bulan Januari-Juni 2025. Selanjutnya didapatkan data karakteristik berdasarkan usia yaitu 2-5 tahun 14%, 6-18 tahun 23%, 19-50 tahun 27%, 51> tahun 36%. Kemudian untuk jenis kelamin didapatkan hasil yaitu laki-laki 64% dan perempuan 36%. Serta terkait dari kepatuhan pasien dalam pengobatan diketahui bahwa pasien tidak patuh sebanyak 9,1% dan pasien patuh sebanyak 90,9%. Kesimpulan dalam kegiatan ini terdapat pasien yang tidak patuh terhadap pengobatan. Pentingnya dilakukan edukasi kesehatan secara berkala sebagai langkah untuk pengendalian faktor risiko kegagalan dari pengobatan penyakit TB di tingkat layanan Puskesmas.

Phenolic, Flavonoid, and Antioxidant Profiles of Sago (Metroxylon sagu Rottb.) Leaf Ethanol Extract Isrul, Muhammad; Ridwan, Bai Athur; Syaiful, Ahmad; Azlimin, Azlimin; Putri, Tenri Zulfa Ayu Dwi; Jambilu, Eviyanti; Bone, Mahfuzun; Maulidya, Vina
Borneo Journal of Pharmacy Vol. 8 No. 4 (2025): Borneo Journal of Pharmacy
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bjop.v8i4.7818

Oxidative stress drives many degenerative conditions, motivating the search for safe, plant-based antioxidants. Sago (Metroxylon sagu Rottb.) leaf is comparatively underexplored. This study evaluated its antioxidant activity and related it to phenolic and flavonoid contents. A 96% ethanolic leaf extract was assayed for radical-scavenging activity by DPPH using ascorbic acid as the positive control; IC50 values were obtained from linear regression of % inhibition versus concentration (2.5–10 ppm). Composition was profiled by total phenolic content (TPC; Folin–Ciocalteu, expressed as mg gallic acid equivalents per g, mg GAE/g) and total flavonoid content (TFC; AlCl3 colorimetry, expressed as mg quercetin equivalents per g, mg QE/g). The extract showed very strong DPPH activity (IC50 = 11.873 ± 0.025 µg/mL), while ascorbic acid yielded 3.166 ± 0.025 µg/mL; both fall within the <50 µg/mL category. The extract contained TPC = 1.61% w/w (~16.1 mg GAE/g) and TFC = 3.05% w/w (reported on the quercetin-equivalent scale). These indices are consistent with the low IC50 and support a phenolic-driven antioxidant profile. Metroxylon sagu leaf extract exhibits very strong radical-scavenging activity, supported by appreciable levels of phenolics and flavonoids, which identify M. sagu leaves as a promising natural antioxidant source. The findings provide a concise quantitative basis for follow-up work focused on targeted phenolic/flavonoid profiling, as well as broader antioxidant evaluations.

The Effect of Leaflet-Based Education on Adolescents’ Perceptions of HIV/AIDS at Samarinda Health Vocational School Maulidya, Vina; Tari, Christy Putri; Pratini, Resni; Sari, Dwi Indah Puspita
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5064

The increasing prevalence of HIV/AIDS among adolescents remains a significant public health concern and is closely linked to inadequate knowledge and persistent misconceptions regarding transmission risks and prevention strategies. Adolescents represent a vulnerable population due to limited access to accurate sexual health information and the influence of social stigma surrounding HIV/AIDS. Data obtained from the Samarinda City Health Center revealed a total of 48 confirmed HIV cases recorded between January and December 2025 among individuals aged 16–54 years, indicating the continued transmission risk within the community, including school-aged populations. This community service initiative aimed to improve the knowledge, attitudes, and perceptions of students at the Samarinda Health Vocational School through the implementation of innovative health education using leaflet-based media. Leaflets were designed to present clear, concise, and easily understandable information related to HIV/AIDS transmission, prevention, and risk behaviors, making them suitable for adolescent audiences. A correlational study with a cross-sectional design was employed to evaluate the effectiveness of this educational intervention. Data were collected using structured questionnaires administered to 22 student respondents before and after exposure to the leaflet media. Statistical analysis was conducted using the Wilcoxon Signed Rank Test to assess changes in perception scores. The results demonstrated a statistically significant improvement in the mean perception score, which increased from 7.91 prior to the intervention to 10.36 following the educational session (p = 0.000). These findings indicate that leaflet-based education is highly effective in enhancing adolescents’ perceptions and understanding of HIV/AIDS prevention.

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