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All Journal Buletin Penelitian Sosek PROSIDING SEMINAR NASIONAL AGRIBISNIS Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum. Ekonomi Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian
Wunawarsih, Ima Astuty
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary

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HUBUNGAN KOMUNIKASI PEMASARAN DENGAN PRODUKTIVITAS USAHA TANAMAN HIAS DI KECEMATAN KADIA KOTA KENDARI Astuti, Widya; Wunawarsih, Ima Astuty; Lasinta, Megafirmawanti
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 2 (2026): In Press April 2026
Publisher : Jurusan Penyuluhan Pertanian FP UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i2.95

Abstract

The development of the agricultural sector, particularly the ornamental plant subsector, has been identified as a significant economic opportunity. However, in the context of a competitive market, the success and productivity of businesses, particularly those operating on a micro, small, and medium scale, are influenced by a multitude of factors beyond mere technical production. The efficacy of marketing communication emerges as a pivotal element, as it has the potential to enhance business competitiveness and performance. The objective of this study is to examine the correlation between marketing communication and the productivity of ornamental plant businesses in Kadia District, Kendari City. The present study employs a quantitative approach, utilizing a descriptive-correlational research design. The research population consists of all ornamental plant traders operating in the promotion and sales locations of Kadia District agricultural products, totaling eight individuals. The census method was employed as the sampling technique, while data collection techniques included interviews, surveys, and documentation. The study's focal point was the examination of the relationship between marketing communication and ornamental plant business productivity. The data analysis in this study was conducted quantitatively. The results indicated that the marketing communications of ornamental plant traders in Kadia District, Kendari City, were classified as "good," while their business productivity was categorized as "very good." A subsequent Spearman's rank correlation analysis revealed a positive and significant relationship between marketing communication and business productivity, with a correlation coefficient of 0.586 (p < 0.05). This coefficient is classified as moderate. The optimization of direct marketing, interactive marketing, and promotional activities contributes to improving the efficiency, effectiveness, and quality of the business. The enhancement of marketing communication strategies constitutes a pivotal element in the augmentation of productivity and competitiveness among ornamental plant enterprises, accomplished in a sustainable manner.
HUBUNGAN KOMUNIKASI ANGGOTA KELOMPOK DENGAN KINERJA PETANI JAGUNG DI DESA AMESIU KECAMATAN PONDIDAHA KABUPATEN KONAWE Sulastri, Anci; Wunawarsih, Ima Astuty; Lasinta, Megafirmawanti; Isnian, Sitti Nur
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 4 No. 4 (2025): October 2025
Publisher : Jurusan Penyuluhan Pertanian FP UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v4i4.98

Abstract

The objective of this study is to ascertain the correlation between the efficacy of group communication and the performance of corn farmers in Amesiu Village, Pondidaha District, Konawe Regency. The research population consists of all corn farmer groups in Amesiu Village, with a total of 12 groups comprising 180 corn farmers. The sample size was determined using the Slovin formula with a margin of error of 10%, resulting in a sample of 64 respondents.  The data were collected through a combination of interviews, documentation, and surveys, with questionnaires serving as the primary instruments. The research variables of interest were group member communication and corn farmer performance. The research data was then subjected to quantitative analysis. This analysis method was carried out in two ways: descriptive analysis and Spearman's rank correlation analysis. The results indicated that the communication exhibited by the corn farmer group was classified within the "good" category, as evidenced by the indicators of solidarity, group intensity, communicative actions, and motivation. This observation reflected the farmers' capacity to establish productive interactions. The performance of farmer groups was also classified as good based on quality, quantity, timeliness, effectiveness, and independence. Additionally, a robust and substantial relationship was identified between group communication and performance, indicating that enhanced communication among group members is associated with elevated performance levels.  
SALURAN KOMUNIKASI PENYULUHAN DALAM MENINGKATKAN PENGETAHUAN PETANI KOPI DI DESA ATAKU KECAMATAN ANDOOLO KABUPATEN KONAWE SELATAN Wibowo, Sunan Aji; Wunawarsih, Ima Astuty; Lasinta, Megafirmawanti; Purwanti, Rahayu Endah
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 1 (2026)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i1.10

Abstract

Agricultural extension plays a strategic role in empowering coffee farmers in Ataku Village, South Konawe Regency, through effective communication to improve their knowledge, skills, and productivity in coffee farming, which is still low despite its great potential. This study aims to determine the channels of agricultural extension communication in improving the knowledge of coffee farmers in Ataku Village, Andoolo District, South Konawe Regency. This study uses a quantitative approach with a descriptive survey method that aims to systematically describe the extension communication channels and the level of knowledge of coffee farmers. The research population consists of all 150 coffee farmers in Ataku Village. The research sample was determined using simple random sampling, with the research sample set at 20% of the total population, or 30 people. The research variables included extension communication channels and coffee farmers' knowledge. The data were analyzed using quantitative descriptive analysis. The results showed that agricultural extension communication channels played an important role in increasing the knowledge of coffee farmers in Ataku Village, Andoolo District, South Konawe Regency. Mass communication through a group approach was the most dominant channel, with print media (especially extension brochures) being the most effective medium because it was easy to understand and could be used as a continuous reference. Audiovisual media served as a complement that helped visualize technical information and encourage discussion, although its use was still relatively limited. The impact of using these communication channels is reflected in the change in farmers' knowledge, which is in the moderate category, with a high level of understanding, but the ability to apply and integrate knowledge in farming practices is still not optimal. The effectiveness of extension communication needs to be strengthened through media synergy and continuous assistance so that increased knowledge can encourage the application of coffee farming innovations more effectively and sustainably.
HUBUNGAN KOMUNIKASI ANGGOTA KELOMPOK DENGAN KINERJA PETANI JAGUNG DI DESA AMESIU KECAMATAN PONDIDAHA KABUPATEN KONAWE Sulastri, Anci; Wunawarsih, Ima Astuty; Lasinta, Megafirmawanti; Isnian, Sitti Nur
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 4 No. 4 (2025)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v4i4.25

Abstract

The objective of this study is to ascertain the correlation between the efficacy of group communication and the performance of corn farmers in Amesiu Village, Pondidaha District, Konawe Regency. The research population consists of all corn farmer groups in Amesiu Village, with a total of 12 groups comprising 180 corn farmers. The sample size was determined using the Slovin formula with a margin of error of 10%, resulting in a sample of 64 respondents. The data were collected through a combination of interviews, documentation, and surveys, with questionnaires serving as the primary instruments. The research variables of interest were group member communication and corn farmer performance. The research data was then subjected to quantitative analysis. This analysis method was carried out in two ways: descriptive analysis and Spearman's rank correlation analysis. The results indicated that the communication exhibited by the corn farmer group was classified within the "good" category, as evidenced by the indicators of solidarity, group intensity, communicative actions, and motivation. This observation reflected the farmers' capacity to establish productive interactions. The performance of farmer groups was also classified as good based on quality, quantity, timeliness, effectiveness, and independence. Additionally, a robust and substantial relationship was identified between group communication and performance, indicating that enhanced communication among group members is associated with elevated performance levels.
PEMANFAATAN MEDIA BROSUR DALAM BUDIDAYA PADI SAWAH DI DESA PANGKURI KECAMATAN RAROWATU KABUPATEN BOMBANA Gafar, Muh. Ramadan; Wunawarsih, Ima Astuty; Salahuddin, Salahuddin; Arfiani, Arfiani
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 4 No. 3 (2025)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v4i3.40

Abstract

The objective of this study is to ascertain the utilization of brochures in the context of rice cultivation in Pangkuri Village, Rarowatu District, Bombana Regency. The population of this study consists of farmers residing in Pangkuri Village, with a total of 284 farmers included in the analysis. The sample size was determined using the Slovin formula with a 15% error margin, resulting in a sample size of 38 individuals. The data was collected through a combination of survey techniques, documentation, and interviews, with the use of questionnaires. The research variable is the utilization of brochures in rice cultivation. The researchers employed descriptive analysis, utilizing class interval formulas, to address the research objectives. The results of the study indicate that the use of brochures in rice cultivation in Pangkuri Village is categorized as good, both as a source of information, a learning tool, and a source of inspiration for innovation, with the majority of farmers actively utilizing brochures to enhance their knowledge, skills, and agricultural productivity. Brochures have proven to be an effective medium for conveying technical information concisely and visually, ranging from cultivation techniques to environmental management, and encouraging farmers to adopt more efficient and sustainable agricultural practices. The role of brochures in various dimensions of farmer learning, from information dissemination, facilitating self-directed learning, to encouraging local innovation in agricultural practices. Simple printed media like brochures still hold high relevance in the digital age, especially in rural contexts with limited access to technology, and can serve as an effective communication strategy in community-based agricultural extension programs.
ALOKASI WAKTU IBU RUMAH TANGGA PENJUAL IKAN DI KELURAHAN LAPULU KECAMATAN ABELI KOTA KENDARI Quentin, Lini; Wunawarsih, Ima Astuty; Suriana, Suriana; Rianse, Usman; Dima, Darsilan
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 4 No. 2 (2025)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v4i2.60

Abstract

The increasing dual role of women, in which housewives not only perform domestic work but also engage in economic activities to help increase family income. The objective of this study is to ascertain the amount of time allocated by housewives who work as fish sellers in Lapulu Village, Abeli District, Kendari City. The study population consists of housewives in Lapulu Village who are involved in or work as fish sellers at Lapulu Market, totaling 20 individuals. The research sample was determined using the census method. The data were collected through the documentation method and interviews with a guided interview. The research variable was the time allocation of housewives who are fish sellers. The collected data were then subjected to a descriptive quantitative analysis. The results of the study indicate that the time allocation of housewives who are fish sellers in Lapulu Village, Abeli District, Kendari City, involves dual roles as household managers and business operators. The allocation of time among housewives who engage in fish selling activities reveals their dual role as both household managers and business operators. This finding suggests that the majority of their time is allocated to domestic tasks rather than to activities related to the sale of fish.
Co-Authors Antika, Windi Arfiani, Arfiani Aron, Muhammad Buana, Tjandra Bunyamin Bunyamin Dima, Darsilan Gafar, Muh. Ramadan Hartina Batoa Hasnawati, Eka Isnian, Sitti Nur Lasinta, Megafirmawanti Muslim Tadjuddah Nasser, Gamal Abdel Purwanti, Rahayu Endah Quentin, Lini Rambakila, Meyrama Pau' Rela, Iskandar Zainudin Rivan, Rivan Salahuddin Salahuddin Sukmawati Abdullah Sulastri, Anci Suriana Suriana Taufik, Yani Usman Rianse Wianti, Nur Isiyana Wibowo, Sunan Aji widya astuti Yusriadin, Yusriadin