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All Journal Buletin Penelitian Sosek PROSIDING SEMINAR NASIONAL AGRIBISNIS Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum. Ekonomi Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian
Wunawarsih, Ima Astuty
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary

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PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP PROSES TRANSFER PENGETAHUAN USAHATANI JAGUNG DARI PETANI TUA KE PETANI MUDA DI DESA UMBA KECAMATAN NAPANO KUSAMBI KABUPATEN MUNA BARAT Nilmalasari, Nilmalasari; Wunawarsih, Ima Astuty; Buana, Tjandra
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 2 (2026): In Press April 2026
Publisher : Jurusan Penyuluhan Pertanian FP UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i2.73

Abstract

Interpersonal communication is a critical component of the knowledge transfer process, particularly within the context of farming. In the agricultural sector, effective communication has been identified as a key factor in facilitating the transfer of knowledge from experienced farmers to their successors. This transfer is particularly important in the context of corn farming, where the dissemination of best practices is crucial for enhancing productivity and environmental sustainability. The challenge of fostering effective communication between farmers has led to a dearth of understanding regarding strategies for enhancing agricultural practices. The objective of this study is to examine the impact of interpersonal communication on the process of knowledge transfer regarding corn farming from older farmers to younger farmers in Umba Village, Napano Kusambi District, West Muna Regency. The present study employed a quantitative approach, utilizing a survey method. The research population comprised all 33 young farmers residing in Umba Village, and the sampling technique employed was a census. The data were collected through a variety of methods, including surveys, interviews, literature reviews, and documentation. The research variables were interpersonal communication and the process of corn farming knowledge transfer. The analysis was executed through the implementation of both descriptive and inferential statistics. The findings indicated that interpersonal communication exerted a substantial influence on the efficacy of the transmission of corn farming knowledge between generations of farmers. The presence of openness, empathy, supportive attitudes, positive attitudes, and equality in social interactions fostered the exchange of experiential knowledge between older and younger farmers. Empirical analysis demonstrates that the efficacy of knowledge transfer processes is contingent upon the quality of interpersonal communication. These processes are most effective when communication is of a high caliber, which is evident in all stages of the knowledge transfer process, including initiation, involvement, rumination, and integration in corn farming. The transfer of knowledge in the agricultural sector is not purely technical in nature; rather, it is significantly influenced by the relational and social dimensions inherent in interactions between agricultural actors. Strengthening interpersonal communication between generations of farmers is a strategic element in efforts to regenerate farmers and ensure the sustainability of the corn farming system, and needs to be systematically integrated into the formulation of rural agricultural development policies and programs.
HUBUNGAN KOMUNIKASI PEMASARAN DENGAN PRODUKTIVITAS USAHA TANAMAN HIAS DI KECEMATAN KADIA KOTA KENDARI Astuti, Widya; Wunawarsih, Ima Astuty; Lasinta, Megafirmawanti
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 2 (2026): In Press April 2026
Publisher : Jurusan Penyuluhan Pertanian FP UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i2.95

Abstract

The development of the agricultural sector, particularly the ornamental plant subsector, has been identified as a significant economic opportunity. However, in the context of a competitive market, the success and productivity of businesses, particularly those operating on a micro, small, and medium scale, are influenced by a multitude of factors beyond mere technical production. The efficacy of marketing communication emerges as a pivotal element, as it has the potential to enhance business competitiveness and performance. The objective of this study is to examine the correlation between marketing communication and the productivity of ornamental plant businesses in Kadia District, Kendari City. The present study employs a quantitative approach, utilizing a descriptive-correlational research design. The research population consists of all ornamental plant traders operating in the promotion and sales locations of Kadia District agricultural products, totaling eight individuals. The census method was employed as the sampling technique, while data collection techniques included interviews, surveys, and documentation. The study's focal point was the examination of the relationship between marketing communication and ornamental plant business productivity. The data analysis in this study was conducted quantitatively. The results indicated that the marketing communications of ornamental plant traders in Kadia District, Kendari City, were classified as "good," while their business productivity was categorized as "very good." A subsequent Spearman's rank correlation analysis revealed a positive and significant relationship between marketing communication and business productivity, with a correlation coefficient of 0.586 (p < 0.05). This coefficient is classified as moderate. The optimization of direct marketing, interactive marketing, and promotional activities contributes to improving the efficiency, effectiveness, and quality of the business. The enhancement of marketing communication strategies constitutes a pivotal element in the augmentation of productivity and competitiveness among ornamental plant enterprises, accomplished in a sustainable manner.
HUBUNGAN KOMUNIKASI ANGGOTA KELOMPOK DENGAN KINERJA PETANI JAGUNG DI DESA AMESIU KECAMATAN PONDIDAHA KABUPATEN KONAWE Sulastri, Anci; Wunawarsih, Ima Astuty; Lasinta, Megafirmawanti; Isnian, Sitti Nur
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 4 No. 4 (2025): October 2025
Publisher : Jurusan Penyuluhan Pertanian FP UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v4i4.98

Abstract

The objective of this study is to ascertain the correlation between the efficacy of group communication and the performance of corn farmers in Amesiu Village, Pondidaha District, Konawe Regency. The research population consists of all corn farmer groups in Amesiu Village, with a total of 12 groups comprising 180 corn farmers. The sample size was determined using the Slovin formula with a margin of error of 10%, resulting in a sample of 64 respondents.  The data were collected through a combination of interviews, documentation, and surveys, with questionnaires serving as the primary instruments. The research variables of interest were group member communication and corn farmer performance. The research data was then subjected to quantitative analysis. This analysis method was carried out in two ways: descriptive analysis and Spearman's rank correlation analysis. The results indicated that the communication exhibited by the corn farmer group was classified within the "good" category, as evidenced by the indicators of solidarity, group intensity, communicative actions, and motivation. This observation reflected the farmers' capacity to establish productive interactions. The performance of farmer groups was also classified as good based on quality, quantity, timeliness, effectiveness, and independence. Additionally, a robust and substantial relationship was identified between group communication and performance, indicating that enhanced communication among group members is associated with elevated performance levels.  
Co-Authors Antika, Windi Aron, Muhammad Buana, Tjandra Bunyamin Bunyamin Hartina Batoa Hasnawati, Eka Isnian, Sitti Nur Lasinta, Megafirmawanti Muslim Tadjuddah Nasser, Gamal Abdel Nilmalasari, Nilmalasari Purwanti, Rahayu Endah Rambakila, Meyrama Pau' Rela, Iskandar Zainudin Rivan, Rivan Sukmawati Abdullah Sulastri, Anci Suriana Suriana Taufik, Yani Wianti, Nur Isiyana Wibowo, Sunan Aji widya astuti Yusriadin, Yusriadin