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All Journal Signifikan : Jurnal Ilmu Ekonomi Jurnal Ekonomi dan Bisnis Islam Indonesian Journal of Halal Research Review of Islamic Economics and Finance Indonesian Journal of Islamic Business and Economics (IJIBE) Islamic Social Finance Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Rosida, Rida
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Religion Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology Social Sciences Other

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HALAL COSMETICS IN THE EYES OF MILLENNIAL MUSLIMS: FACTOR ANALYSIS OF HALAL LABELS AND CELEBRITY ENDORSERS Juliana, Juliana; Azzahra, Aliya Nabila; Rosida, Rida; Mahri, A. Jajang W.; Alamsyah, Indra Fajar; Saripudin, Udin
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 8 No. 2 (2022): JULY - DECEMBER 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v8i2.40598

Abstract

This research aims to show the effect of the value of the halal label and celebrity endorser on purchasing decisions for halal cosmetic products with religiosity as a moderating variable. The method uses descriptive quantitative by analyzing the responses to questionnaires distributed to 228 respondents in Indonesia. Based on previous research, four hypotheses were built, and the collected data were processed using a path analysis tool through the Smart PLS 3.3.3 application. The results showed that the halal label variable and celebrity endorser significantly affected purchasing decisions for halal cosmetic products, with religiosity as a moderating variable. Meanwhile, the religiosity variable does not moderate the effect of the halal label and celebrity endorser on the decision to purchase halal cosmetic products. This finding confirms that religiosity has not sufficiently strengthened the influence of the halal label and celebrity endorser on the decision to purchase halal cosmetic products. In order to increase knowledge of Muslim halal in purchasing decisions for halal cosmetic products, the role of halal guarantee institutions and cosmetic manufacturers is needed in optimizing halal certification both from the content and production process. Business actors must increase awareness of the halalness of a product that can convince and encourage Muslim consumers, especially the millennial generation, to make decisions to purchase halal cosmetic products in Indonesia. This study is the first to examine the halal label and celebrity endorser on the decision to purchase halal cosmetic products with religiosity as a moderating variable and reveal its strength and weakness.
FACTORS INFLUENCING PURCHASE INTENTION TOWARD HALAL COSMETICS Rosida, Rida
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 4 No. 2 (2018): JULI-DESEMBER 2018
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (618.061 KB) | DOI: 10.20473/jebis.v4i2.10501

Abstract

Nowadays, more and more people are aware of the existence of halal products, especially among Muslim consumers. Halal products are increasingly in demand, ranging from food, financial and non-financial products, to tourism and health products. This has encouraged manufacturers engaged in food, cosmetics, and pharmaceutical products to develop strategies to market their products. The purpose of this study is to analyze the influence of factors such as brand, price, quality, and labeling on the intention to purchase halal cosmetics. The population in this study was Muslim women residing in West Java. The sampling technique used was purposive sampling-quota sampling with a sample size of 106 people. The method used in this study is the causality method with a quantitative approach. The data analysis technique used is multiple linear regression. The results show that of the four independent variables, only three variables have a significant effect on the intention to purchase halal cosmetics, namely: brand, price, and labeling. Meanwhile, quality does not have a significant effect. Simultaneously, all X variables (brand, price, quality, and labeling) influence the intention to purchase halal cosmetics. Keywords: Brand, Price, Quality, Labeling, Intention, Halal Cosmetics
Moderator Effect of Halal Certified Awareness on Millennials and Generation Z Purchasing Decisions of Non-Halal Beauty Products Juliana, Juliana; Mardiatunnisa, Mardiatunnisa; Rosida, Rida; Nasim, Arim; Budiwati, Neti; Azim, Mohammad; Rusydiana, Aam Slamet
Indonesian Journal of Halal Research Vol. 7 No. 2 (2025): August
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v7i2.38344

Abstract

This study examines the impact of beauty influencers, brand image, and awareness of halal certification on Muslim women’s purchasing decisions regarding non-halal certified beauty products, utilizing the Stimulus–Organism–Response (SOR) framework. Data were collected from 290 respondents and analyzed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The model explains 74.4% of the variance in purchase decisions and 62.7% of the variance in attitude, indicating strong explanatory power. The results reveal that beauty influencers have a significant impact on brand image (β = 0.146, p < 0.01) and attitude (β = 0.072, p < 0.05), while brand image has a strong influence on attitude (β = 0.778, p < 0.001). Attitude has a substantial positive effect on purchase decisions (β = 0.677, p < 0.001) and mediates the impact of beauty influencers on purchasing behavior. In contrast, brand image does not directly influence purchase decisions. Furthermore, awareness of halal certification negatively affects purchasing decisions (β = –0.235, p < 0.001) and weakens the relationship between attitude and purchasing decisions (β = –0.076, p < 0.01). These findings underscore the pivotal role of consumer attitudes in shaping purchase intentions, while also highlighting the significance of halal awareness in the beauty industry. The study suggests that strengthening halal literacy and implementing strategic marketing are essential for enhancing consumer trust and supporting the growth of halal-certified beauty products.
Co-Authors Aam Slamet Rusydiana, Aam Slamet Alam, El-Islam Purnama Alamsyah, Indra Fajar Azim, Mohammad Azzahra, Aliya Nabila Cakhyaneu, Aneu Fatimah, Salsabila Husnul Firmansyah Firmansyah Ghafar Ismail, Abdul Hardiansyah, Kiki Inomjon, Qudratov Ismail, Shafinar Juliana Juliana Juliana Kusnendi, Kusnendi Mahri, A Jajang. W Mardiatunnisa, Mardiatunnisa Monoarfa, Hilda Muhammad Abduh Muhammmad Zulfikar Rakhmat Mumuh Muhammad Nasim, Arim Neti Budiwati Nurasyiah, Aas Oktaviani, Nola Oroji, Ahmad Muhammad Permana, Erwin Siti Rabbani, Ismi Syiva, Asyhari Nadzilla Udin Saripudin Utami, Suci Aprilliani