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All Journal International Journal of Supply Chain Management Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Medikonis Spektrum Industri
Setijadi, Setijadi
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Journal : Medikonis

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PENGARUH STRATEGI PEMASARAN ONLINE DAN PERSAINGAN TERHADAP PENINGKATAN PENJUALAN PADA RESTO ONLINE DI BANJARNEGARA Setijadi, Setijadi; Suryani, Ratna; Maesaroh, Siti; Ariyanti, Lisa
Medikonis Vol. 14 No. 1 (2023): Januari 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Tamansiswa Banjarnegara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52659/medikonis.v14i1.82

Abstract

ABSTRACT This study discusses the phenomenon that occurs in online restaurants in the city of Banjarnegara where online marketing strategies and competition should be a good impact on increasing sales. achieve a consistent increase in sales. The purpose of this study is to determine the effect of online marketing strategies and competition in online restaurants in Banjarnegara. This type of research is quantitative research. Data was collected by distributing questionnaires, the data obtained from the research sample were 80 people. The sampling technique of this study used the Accidental Sampling method. Multiple linear regression data analysis. Quantitative analysis in this study uses validity and reliability tests with Cronbach'a Alpha. Classical assumption test includes normality test, heteroscedasticity test and multicollinearity. The results of this study indicate that partially online marketing strategy has an effect on increasing sales, partially competition has no effect on increasing sales and simultaneously online marketing strategies and competition have an effect on increasing sales. The value of the coefficient of determination is 0.562, which means that the percentage of online marketing strategy variables and competition affects an increase in sales of 56.2% and the remaining 44.8% is influenced by other variables not included in this study.
PENGARUH DUKUNGAN ORANG TUA, MOTIVASI DAN KESEMPATAN KERJA TERHADAP KEPUTUSAN MEMILIH PROGRAM STUDI DENGAN MINAT SEBAGAI VARIABEL INTERVENING Hayati, Sri; Lestari, Kurnia Fitri; Maesaroh, Siti; Setijadi, Setijadi
Medikonis Vol. 14 No. 2 (2023): Juli 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Tamansiswa Banjarnegara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52659/medikonis.v14i1.91

Abstract

ABSTRACT The high number of students who choose the Management study program at STIE Tamansiswa Banjarnegara causes a fairly high difference between the number of students in the Management and Accounting study program. This study aims to determine the effect of parental support, motivation and job opportunities on the decision to choose a study program with interest as an intervening variable. This study uses quantitative methods using a sample of 87 respondents from STIE Tamansiswa Banjarnegara students. This study used a questionnaire with a Likert scale as a data collection tool. The analytical technique used is instrument test, classical assumption test, path analysis and Sobel test. The results of this study indicate that motivation and interest partially have a significant influence on the decision to choose a study program. Parental support and job opportunities partially have no significant influence on the decision to choose a study program. Parental support, motivation and job opportunities partially have a significant effect on the interest of the study program. Based on the results of the Sobel test, interest can mediate the effect of parental support on the decision to choose a study program, interest can mediate the influence of motivation on the decision to choose a study program and interest can mediate the effect of job opportunities on the decision to choose a study program. The magnitude of the coefficient of determination (R Square) in the first equation is 0,720 which means that 72% of the interest variable is influenced by the variables of parental support, motivation and job opportunities, while the second equation shows an R Square value of 0,552 which mean that 55,2% of the decision variables to choose are influenced by the variables of parental support, motivation, job opportunities and interest.
PENERAPAN AUDIT INTERNAL PADA SISTEM PENGENDALAIAN INTERNAL PERUSAHAAN DALAM MENINGKATKAN EFEKTIFITAS KINERJA PEJUALAN PERUSAHAAN PADA PERIODE TAHUN 2021- 2023 Fauji, Achmad Achmad; Ainiyah, Ghonimah; setijadi, setijadi
Medikonis Vol. 16 No. 1 (2025): Januari 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Tamansiswa Banjarnegara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52659/medikonis.v16i1.126

Abstract

The research activity focuses on the problem of whether the internal control system has an effect on sales effectiveness with internal audit as an intervening variable. The analysis tool used is multiple regression, using a Likert scale and questionnaire. The sample method with random sampling. Data analysis uses a research methodology with a classical assumption test, t test, f test, and determination test. Primary data was obtained from several employees totaling 55 people in the company. Several research results were obtained, including that the internal control system and internal audit both have an effect on sales effectiveness. The internal control system has an indirect effect through internal audit as an intervening variable. The level of measurement that the direct influence is greater than the indirect influence, which indicates that the internal control system has a more significant direct influence on sales effectiveness.
Co-Authors Ainiyah, Ghonimah Ariyanti, Lisa Fauji, Achmad Achmad Isa, Azizan Mohamed Lestari, Kurnia Fitri Margana, Riki Ridwan Muchammad Fauzi Oktaviandra, Dede Falah Ramdoni, Galih Rahmat Roespinoedji, Djoko Salma, Melati Seren, Febe Sihombing, Tulus Martua Siti Maesaroh Sri Hayati, Sri Sriyani Violina Suryani, Ratna Verani Hartati Viddi Mardiansyah