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All Journal Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Gadjah Mada International Journal of Business Journal of Regional and City Planning Jurnal Administrasi Kesehatan Indonesia The Asian Journal of Technology Management (AJTM) Binus Business Review Syntax Literate: Jurnal Ilmiah Indonesia Journal of Innovation, Business and Entrepreneurship International Journal of Applied Business Research Jurnal Doktor Manajemen (JDM) Indonesian Journal of Electrical Engineering and Computer Science Jurnal Transportasi Multimoda Journal of the Civil Engineering Forum Journal of Consumer Study and Applied Marketing Journal Integration of Management Studies
Belgiawan, Prawira Fajarindra
School of Business and Management, Institut Teknologi Bandung
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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THE ASSESSMENT OF JAPANESE RESTAURANT IN BANDUNG SERVICE QUALITY AND ITS IMPLICATION ON CUSTOMER SATISFACTION Yudha, Jerry Pima; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract. Background: Japanese Restaurants has grown well in Indonesia, especially in Bandung. One of them is Restaurant X which very well-known in the society. There are numerous elements in a restaurant, but previous researches have found that service quality is one of the most important. The objective of this research is to measure the current state of service quality at Restaurant X and to find out whether it has a significant influence on customer satisfaction. Methods: Data analysis used are student t-test and multiple linear regressions method. This research measured the current state of service quality at Restaurant X by calculating the significant difference between customer expectation and customer perception. Results: There is a significant difference between customer expectation and customer perception in all service quality dimensions which are tangibles, reliability, responsiveness, assurance, and empathy. The result also showed that tangibles, responsiveness, and empathy dimension have a significant correlation with customer satisfaction, meanwhile, reliability and assurance dimension does not have. Conclusion: Restaurant X need to improve their service quality thoroughly since it does not meet customer expectation in any dimension. In its application, Restaurant X can focus on tangibles, responsiveness, and empathy dimension first since those dimensions have correlations with customer satisfaction.Keywords: customer expectation, customer perception, customer satisfaction, Japanese Restaurant, service quality,
Business strategy formulation for ku ka to gain competitive advantage in e-commerce industry Ramadhan, Mochamad; Fajarindra Belgiawan, Prawira
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. E-commerce is a process of buying and selling that occurs between business perpetrators and consumers via online. Nowadays, e-commerce has made it easier for people to do shopping without having to bother buying directly from a physical store. However, most of e-commerce platforms in Indonesia are B2C platforms that provide various products made from abroad, especially China Due to this circumstance, Ku Ka as one of the e-commerce platforms in Indonesia decided to start its own operations in 2015 on a social business model basis that only sells Indonesian products as a differentiator among other e-commerce platforms and has a noble purpose to help the local business perpetrators and SMEs in Indonesia. This study aims to analyze the current condition of the e-commerce industry and propose a new competitive strategy for Ku Ka to improve its competitiveness. There are four questions that are discussed and answered during this research. The first question is “what is the current condition in the e-commerce industry?” Second, “what are the current Ku Ka business strategies?” The third one is “what are the best competitive strategies for Ku Ka?” and the last one is “what other features that need to be implemented in Ku Ka’s platform?” The external analysis needs to be conducted on this research in order to define the level of external opportunities and threats faced by Ku Ka in the e-commerce industry, while internal analysis is conducted to review resources, strengths, and weaknesses of Ku Ka itself within the company. In addition, TOWS Matrix and Five Diamond Strategy are useful for formulating alternatives and solutions that need to be implemented inside Ku Ka in order to improve its competitiveness. Furthermore, the author formulates a series of business solutions by focusing on three main dimensions, which are Features & Technology, Partnerships, and Campaign.Keywords: e-commerce, Ku Ka, competitive strategy, online shopping, online retailer.
The Comparison of Factors to Join Streetwear Virtual Community Dirgoaji, Chrisnanda Mukti; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Technological advances on the internet, especially social media, have created virtual communities, especially in the fashion world. Virtual community’s existence gives people convenience way to keep up with fashion to follow the community. This research aims to analyse the significant differences between the existence of virtual communities’ variables in social media. This research used an online questionnaire to collect data which measured by a Likert scale to 211 respondents using purposive sampling and convenience sampling. The collected data was then processed using SPSS software. From the results of data processing and analysis of the data, it was found that all collected data is valid and can be used for research. In this research, the One-Way ANOVA method was used to measure and analyse the significant differences the variables. The results of this research indicate that there is a significant difference between the factors of the virtual community, which are Extrinsic Motivation, Usability, Sociability, Emotional Trust and Perceived internet Skills to join the community. Hopefully, this research can be useful for the virtual community to increase their followers and understand which factors that has a significant difference.Keywords: Significant Difference, Social Media, Virtual Community
Customer preference for apparel product based on its attribute: a conjoint analysis approach Putri, Navissa Syahnindita; Belgiawan, Prawira Fajarindra
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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In 2015, the apparel industry contributed 18.15% of the country’s creative economy. And by 2018, clothing and beauty are the categories of goods and services that are most in-demand by Indonesian people. However, not knowing what does the customer prefer in an apparel product can result in long experiments processes and unintended product fit. Therefore, this research is conducted to explore customer preference of apparel by assessing its product attributes. A total of 408 respondents has participated in the research. The researcher used non-probability sampling and used a questionnaire to collect the data. Conjoint Analysis is used to analyze the respondents’ preferences for products that are described by attributes and levels in the form of combination cards; thus, it can be an input for fashion companies. The result of the research reveals that the preferences of apparel product according to the customer by its attributes are oversized fit apparel in neutral colors that displays a feminine or masculine style or silhouette. Another result revealed that the most important product attribute according to the customers’ preference is the color. The researcher recommends to conduct future research further to explore more of the product attributes that might influence the customer preference. Keywords: apparel, conjoint analysis, customer preference, fashion, product attributes 
Influence of Low-Cost Carrier Attributes towards Airline Choice Decision in Bandung-Surabaya Route Idham, Idham; Belgiawan, Prawira Fajarindra; Putri, Christina Ari Pramono
Jurnal Manajemen Teknologi Vol 20, No 1 (2021)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2021.20.1.6

Abstract

Abstract. The number of Indonesian domestic passengers which increased rapidly has encouraged for the airlines to expand their market share by opening routes in the local region and one of the promising region is Bandung. In early 2019, the Low-Cost Carrier has implemented paid baggage policy. The changes of airline conditions and regulations could affect consumer purchasing decisions. The airline have to redesign its strategies and conduct a strategy adjusment to identify the consumer's needs and wants these days. Based on the problem description, this research aims to identify what significant attributes influence passenger's purchasing decision-making and determine what elastic and inelastic attributes. Data collection using an online questionnaire then spread to 235 respondents and were analyzed with Mixed Logit Model using BIOGEME software. The results shows that airline's departure time is a significant attribute towards passenger's airline choice. Ticket price also plays a key role in selecting an airline for passengers when the ticket price increases, Passenger will consider choosing other alternative airlines that are more affordable. The results could be used by an airline company to attract the passenger by improving its marketing strategy.Keywords: Low-cost carrier, airline choice, airline attribute, mixed logit, demand elasticitiesAbstrak. Pertumbuhan pesat penumpang pesawat udara domestik di Indonesia memicu semua maskapai untuk memperluas pangsa pasar dengan membuka berbagai rute domestik baru, salah satu wilayah yang menjanjikan adalah Kota Bandung. Pada awal 2019, maskapai berbiaya rendah menerapkan kebijakan bagasi berbayar. Dinamika perubahan kondisi dan regulasi yang telah disebutkan sebelumnya dapat mempengaruhi keputusan pembelian konsumen. Oleh karena itu, maskapai harus merancang ulang strategi pemasaran untuk penyesuaian keinginan dan kebutuhan konsumen saat ini. Berdasarkan permasalahan tersebut, penelitian ini bertujuan untuk mengidentifikasi atribut-atribut apa saja yang signifikan mempengaruhi penumpang dalam membuat keputusan pembelian dan menentukan atribut-atribut apa saja yang elastis dan tidak elastis. Pengumpulan data menggunakan kuesioner daring lalu disebarkan ke 235 responden dan akan dianalisis dengan Mixed Logit Model menggunakan perangkat lunak BIOGEME. Hasil penelitian menunjukkan jika atribut waktu keberangkatan penerbangan signifikan terhadap pemilihan maskapai oleh penumpang. Selain itu, harga tiket juga memainkan peran penting dalam pemilihan maskapai dimana jika harga tiket suatu maskapai naik, maka penumpang akan mempertimbangkan untuk memilih maskapai lainnya yang lebih terjangkau. Hasil penelitian ini dapat digunakan oleh maskapai untuk menarik atensi penumpang dengan memperbaiki strategi pemasaran mereka.Kata kunci: Low-cost carrier, airline choice, airline attribute, mixed logit, demand elasticities
Consumers choice decision towards electric and conventional motorcycles Ikhsani, Nadine Maura; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract. The disadvantages of conventional motorcycles usage towards the environment as well as the very high usage of the conventional motorcycle in Indonesia, it is important to encourage people to shift from gas-powered motorcycles to electric motorcycles. This research aims to evaluate the extentto which motorcycles attributes can make people shift from conventional to electric motorcycles. Also, identify the preferable motorcycles, and calculate the elasticity of each attribute. We use choice modeling analysis to estimate the probability of a person choosing motorcycles and what attributesthat influence their decision. The research surveyed 470 respondents with criteria of people aged above 17 years old, males or females, who live in Jakarta and intend to buy motorcycles. For data processing, this research uses factor analysis, multinomial logistic regression, and demand elasticities analysis. Based on this research result, the significant attributes that influence consumers' decisions in choosing electric motorcycles are the purchase price, charging times, driving range, and also attitudes. The purchase price, safety, and Attitude are significantly influencing consumers' choice decisions on conventional motorcycles. All of the attributes are inelastic, which indicates that a change in the attributes' value will not affect the respondents' decision. Most of the respondents are more preferred to choose electric motorcycle than the conventional ones. Keywords: Consumer choice decision, electric motorcycles, conventional motorcycles
Analyzing Brand Awareness Of Harley Davidson Shop A Case Study Of PT. Siliwangi Harley Davidson Bandung Wardhana, Sokha; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 10, No 1 (2021)
Publisher : Journal of Business and Management

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Marketing strategy has an important role in a company. Marketing Strategy is a marketing mindset that will be used to achieve its marketing goals. Likewise at PT. Siliwangi Harley Davidson, marketing strategy is very important to create brand awareness to support product sales. This study uses qualitative research which is phenomenological method. In-depth interviews uses to get the deep information about marketing of PT. Siliwangi Harley Davidson from the informants.The result of textural analysis show that PT. Siliwangi Harley Davidson has done four marketing strategies which are event marketing strategy, offline marketing strategy, social marketing strategy, referral marketing strategy, and SEO marketing strategy. They haven’t done two more marketing strategies which are inbound marketing strategy and email marketing strategy.Background:This study aims to give the best marketing strategies of PT. Siliwangi Harley Davidson in order to increase the brand awareness of PT. Siliwangi Harley Davidson especially in West Java as their target market.Methodology:This study uses qualitative research which is phenomenological method. Validate using intersubjectivity method.Results: The result of the study show that PT. Siliwangi Harley Davidson has done four marketing strategies which are event marketing strategy, offline marketing strategy, social marketing strategy, referral marketing strategy, and SEO marketing strategy. They haven’t done two more marketing strategies which are inbound marketing strategy and email marketing strategy.Conclusion: PT. Siliwangi Harley Davidson should applicate the seven marketing strategies in West Java in order to increase the brand awareness in West Java itself.PT. Siliwangi Harley Davidson also need to pay attention of the SWOT analysis, and including the TOWS analysis for making the best marketing strategies.Keywords: Marketing Strategy, Harley Davidson, Brand Awareness,SWOT Analysis,TOWS Matrix,Qualitative Method.
TOURIST DESTINATION CHOICE MODELLING DURING COVID-19: CASE STUDY OF THE FIVE INDONESIA’S SUPER PRIORITY DESTINATIONS Utari, Beatrice Amabella; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Tourism is one of the most important economic activities and was planned to be the core economy of Indonesia. During this COVID-19 pandemic, the period of self-isolation and other restrictions changed the tourists’ travel behavior and made tourism be the most affected industry. Government wanted to focus on the five of Indonesia's super-priority destinations; Borobudur, Labuan Bajo, Mandalika, Likupang, and Lake Toba, to recover the loss, but on the implementation, the ministry is not focused on the travel demand. This research aims to explore factors that affect Indonesian domestic tourists while choosing the five super-priority destinations during this COVID-19 and propose a recommendation to the tourism stakeholders. Using the choice modelling analysis, Mandalika government protocols, transportation cost, travel time; Labuan Bajo and Borobudur health and hygiene; and Borobudur destination image significantly influence tourist’s choice. The Health Enthusiast, Sports and Culture Person, and Nature-lover characteristics influence tourists in choosing destinations besides Lake Toba. The Social and Explorer characteristics influence them in choosing Lake Toba. Thus, the government should maintain periodic management controls of Cleanliness, Health, Safety, Environment Sustainability (CHSE) protocols and collaborate with tourism service providers to promote the five of Indonesia's super-priority destinations rooted in tourists' interest and safety guarantees.Keywords: Tourism, Choice Modelling, Destination Choice, Indonesia’s Super-Priority Destination
The Commuting Mode Choice of Students of Institut Teknologi Bandung, Indonesia Prawira Fajarindra Belgiawan; Raden Aswin Rahadi; Annisa Rahmani Qastharin; Lidia Mayangsari; Reza Ashari Nasution; Sudarso Kaderi Wiryono
Journal of Regional and City Planning Vol. 32 No. 2 (2021)
Publisher : The Institute for Research and Community Services, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jpwk.2021.32.2.4

Abstract

This research explored the commuting mode preferences of students living near Institut Teknologi Bandung when a new mode of transportation (i.e., carpool) is introduced to the selection list. Six alternative modes were presented: minibus, car, motorcycle, car-based ride-sourcing, motorcycle-based ride-sourcing, and carpool. The data collection process was conducted using a questionnaire-based stated-preferences survey. It included eight sets of labeled scenarios with a number of attributes: travel time, travel cost, waiting time, transfer amount, access and egress time, frequency, congestion time, baggage cost, and parking cost. A total of 1416 observations were acquired for further analysis. A mixed logit (MXL) model with random cost parameter and random error components was used. From the MXL results, we found that travel cost had no significant influence on the selection of commuting mode among students. This result was unforeseen given the characteristics of Indonesian consumers, who are notoriously sensitive to price. However, based on the results for several significant attributes of carpool as well as from the value of travel time savings and demand calculation, we suggest that carpooling is a valid alternative transport mode for campus commuting. As a pioneer study on student commuting mode selection, this study provided valid and dependable evidence on how students around ITB main campus choose their transportation methods.   Abstrak. Penelitian ini mengeksplorasi preferensi moda perjalanan pulang pergi mahasiswa yang tinggal di dekat Institut Teknologi Bandung ketika moda transportasi baru (yaitu angkutan bersama) menjadi salah satu pilihan moda. Terdata enam moda alternatif yang disajikan: angkot, mobil, sepeda motor, taksi daring, ojek daring, dan angkutan bersama. Proses pengumpulan data dilakukan dengan menggunakan metoda survei stated-preference berbasis kuesioner. Survei tersebut meliputi delapan skenario berlabel dengan sejumlah atribut: waktu perjalanan, biaya perjalanan, waktu tunggu, banyaknya perpindahan moda, waktu perjalanan menuju tempat angkutan umum dan waktu perjalanan menuju tempat tujuan, frekuensi kedatangan, waktu kemacetan, biaya bagasi, dan biaya parkir. Sebanyak 1416 pengamatan diperoleh untuk analisis lebih lanjut. Model mixed logit (MXL) dengan parameter biaya acak dan komponen error acak digunakan. Dari hasil MXL, kami menemukan bahwa biaya perjalanan tidak berpengaruh signifikan terhadap pemilihan moda perjalanan pulang pergi di kalangan mahasiswa. Hasil ini tidak terduga mengingat karakteristik konsumen Indonesia yang terkenal sensitif terhadap harga. Namun, berdasarkan hasil untuk beberapa atribut signifikan dari angkutan bersama serta dari nilai penghematan waktu perjalanan dan perhitungan permintaan, kami menyarankan bahwa angkutan bersama adalah moda transportasi alternatif yang valid untuk komuter kampus. Sebagai studi perintis dalam pemilihan moda perjalanan pulang pergi mahasiswa, studi ini memberikan bukti yang valid dan dapat diandalkan tentang bagaimana mahasiswa di sekitar kampus utama ITB memilih metode transportasi mereka.   Keywords. angkutan bersama, mahasiswa  ITB, mixed logit, elastisitas, nilai waktu.
Consumer Perception and the Evaluation to Adopt Augmented Reality in Furniture Retail Mobile Application Muhamad Abdilah Ramdani; Prawira Fajarindra Belgiawan; Fitri Aprilianty; Mustika Sufiati Purwanegara
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.7801

Abstract

The importance of retailers to utilize interactive technology, such as Augmented Reality (AR), in their mobile applications is considered due to the change in consumer behavior from in-store to online. However, there is limited study in understanding consumer perception to evaluate the effectiveness of AR implemented by retailers during the COVID-19 pandemic in developing countries like Indonesia. The research examined the relationship between AR characteristics, consumer perception, and attitude toward AR in mobile furniture retail applications. The intention to adopt was also included in measuring behavioral responses. Using 383 valid data, the researchers empirically tested the insights through Partial Least Square-Structural Equation Modelling (PLS-SEM). The results reveal that AR characteristics have a significant influence on consumer perception. Besides, perceived functional benefit and trust in AR directly relate to attitude toward AR and indirect on intention to adopt AR applications. Thus, the research provides managerial implications for retailers to adopt AR technology as interactive media to enhance customer experience during online shopping in the current and after the pandemic. It is also expected to help government regulation in digital infrastructure to support AR implementation in industry and users’ data privacy. In addition, the research contributes to theoretical development in AR adoption, interactive marketing, and consumer behavior.
Co-Authors Adzhani, Indira Ayu Akhmad Rizal Arifudin Amalia, Hanif Mentari Anggiana, Hanna Annisa Rahmani Qastharin Anzy Indrashanty Arsallia, Sheryta Bambang Pramono Cariera, David Dedy Cahyadi Dedy Sushandoyo Dimas Bayu Endrayana Dharmowijoyo Dirgoaji, Chrisnanda Mukti Elviana R. Simbolon Faridian Wirayat, Mohamed Yusuf Ferica, Michelle Fitri Aprilianty Gumilang, Muhammad Pring Ligar Hapsari, Yustisiana Tika Harimukti Wandebori Hasriwan Putra Herawati Herawati Herma Juniati Idham, Idham Ikhsani, Nadine Maura Ikhsani, Nadine Maura Intariani, Diah Dewi Irawati Andriani Liane Okdinawati LIANE OKDINAWATI, LIANE Lidia Mayangsari Listantari Listantari Maria Magdalena Marlia Herwening Mayangsari, Lidia Muhamad Abdilah Ramdani MUHAMAD RIZKI Muhammad Rafi Fathurahman Muharrama, Rivadi Ariq Mursyid Hasan Basri Mustika Sufiati Purwanegara Natalie, Gabriella Nisful Laila Nur Alim, Muhammad Iqbal Oktofa yudha Sudrajad Persada, Satria Fadil Putri, Christina Ari Pramono Putri, Navissa Syahnindita Raden Aswin Rahadi Ramadhan, Mochamad Ramadhan, Yusuf Afif Reslyana Dwitasari Reza Ashari Nasution Rita Pasaribu Rudito, Priyanto Sakti, Satrio Pramanta Salsabila, Unik Hanifah Samardhya, Kalyana Anjani Santoso, M. Setyawan Satara, Ashifa Setiawan, Christoforine Agatha Subekti, Muhammad Raka Rio Imam Subiakto Soekarno Suci Susanti Sudarso Kaderi Wiryono Sugiyanto Sugiyanto Suwarno, Bukky Tanzil, Devina Tri Basuki Joewono Umiyatun hayati Triastuti Utari, Beatrice Amabella Wardhana, Sokha Wawan Dhewanto Win Akustia Windasari, Nila Armelia Wirayat, Mohamed Yusuf Faridian Yessi Gusleni Yudha, Jerry Pima yuveline aurora