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Jasmin, Jasmin
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Journal : ProBisnis : Jurnal Manajemen

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Factors Affecting Decisions to Use Online Transportation Services (Maxim Case Study in Timika City) Alam, Fajar Samsu; Jasmin, Jasmin; Rombe, Irianti; Nusa, Yahya
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This article aims to analyze the influence of price, service quality, promotion, accessibility and user experience on the decision to use the Maxim online transportation service in Timika City. This research uses primary data collected through questionnaires distributed to Maxim service users. The research method applied is the Multiple Linear Regression Analysis method, with analysis tools using SPSS 25 software. The research results show that the price variable has a negative and significant effect on the decision to use Maxim services. The service quality variable has a positive and insignificant influence. Promotion variables have a positive and significant influence on usage decisions. Accessibility shows a negative and insignificant influence, while user experience has a positive and significant influence on the decision to use Maxim services in Timika City
Co-Authors Adi, Muh Yudi Prasetya Ahmad Efendi Ahmad, Samlan Alam, Fajar Samsu Alhadar, Muhdi Arnes Yuli Vandika Asmal, Muhammad Erwin Eka Saputra Hamzali, Said Hapzi Ali Harwis, Harwis Hasnidar Hasnidar Husen, Muh.AR Ibadurrahman Ibadurrahman Ilmar Andi Achmad Jasruddin Daud Malago Judijanto, Loso Juwono, Edhi Mawar Mawar, Mawar Nurdiniawati, Nurdiniawati Pattimura, Muhammad Fatwa Pratama, Wilson Candra Teguh Purnamasari, Eva Rachman, Azis Ridwan Daud Mahande Riyadi, Abdurrahim Rizkayati, Anisa Rombe, Irianti Rovanita Rama Rukmana, Arief Yanto Rumbayan, Hendra Kunrad Susanto Safariah, Rabiatul Saifuddin Saifuddin Sari, Eka Rosmitha Sirat, Abd.Hadi Solly Aryza Sri Wahyuningsih Sudirman, Muh Sajjaj Umasugi, Nirwan Untung, Ahmad Utami, Eva Yuniarti Wajo, Abd. Rauf Zainal Abidin Marasabessy, Zainal Abidin Zibar L. Parisu, Chairan