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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Gema Ngabdi International Journal of Economics Studies Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Permadi, Lalu Adi
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PENGARUH CITRA MEREK PADA KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KALANGAN GEN-Z KOTA MATARAM DENGAN GAYA HIDUP SEBAGAI VARIABEL INTERVERNING: The Influence of Brand Image on iPhone Product Purchasing Decisions Among Gen-Z in Mataram City with Lifestyle as an Interverning Variable Anisa Tamima, Frilia; Rusminah, Rusminah; Permadi, Lalu Adi
Jurnal Magister Manajemen Vol. 13 No. 1 (2024): JMM Februari 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v13i1.804

Abstract

Penelitian ini bertujuan untuk mengetahui gaya hidup dalam memediasi pengaruh citra merek terhadap keputusan penggunaan pembelian produk iPhone di Kalangan Gen-Z Kota Mataram. Populasi dalam penelitian ini adalah penduduk di Kota Mataram yang termasuk dalam generasi Z yaitu generasi kelahiran tahun 1996-2012 yang menggunakan iPhone, sedangkan sampel dari penelitian ini sebanyak 100 pengguna iPhone dengan menggunakan Teknik pengambilan purposive sampling. Jenis penelitian ini merupakan penelitian asosiatif. Pengolahan data pada penelitian ini menggunakan SPSS 26.0 for Windows, dimana dilakukan uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi causal step ,uji sobel, uji signifikansi (uji t) dan uji koefisien determinasi (R2 ). Berdasarkan hasil penelitian menunjukkan bahwa : Citra merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, gaya hidup memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, citra merek memiliki pengaruh positif dan signifikan terhadap gaya hidup, citra merek memiliki pengaruh positif dan tidak signifikan terhadap keputusan pembelian yang dimediasi oleh gaya hidup. This research aims to determine lifestyle in mediating the influence of brand image on the decision to purchase iPhone products among Gen-Z in Mataram City. The population in this study were residents in the city of Mataram who belonged to generation Z, namely the generation born in 1996-2012 who used iPhones, while the sample from this study was 100 iPhone users using purposive sampling techniques. This type of research is associative research. Data processing in this study used SPSS 26.0 for Windows, which tested the validity tests, reliability tests, classical assumption tests, causal step regression tests, Sobel tests, significance tests (t tests) and coefficient of determination tests (R2) were carried out. Based on the research results, it shows that: Brand image has a positive and significant influence on purchasing decisions, lifestyle has a positive and significant influence on purchasing decisions, brand image has a positive and significant influence on lifestyle, Brand image has a positive and insignificant influence on purchasing decisions which is mediated by lifestyle.
THE INFLUENCE OF PROMOTIONS AND FLASH SALE ON THE DECISION TO USE THE SHOPEE APPLICATION IN MATARAM CITY Dwi Yanti, Yuni; Permadi, Lalu Adi; Retnowati, Weni
Jurnal Magister Manajemen Vol. 13 No. 2 (2024): JMM Mei 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v13i2.818

Abstract

The aim of this research is to determine the significance of the influence of promotions and flash sales on decisions to use the Shopee application. The population of this research is Mataram city residents who have shopped on the Shopee application at least 1-3 times. The type of research used is quantitative research with a causal associative approach. Data collection techniques and tools use questionnaires distributed online. This research was located in Mataram City and the research population used a sample of 100 respondents. Using non-probability and purposive sampling techniques. The research results show that promotion has a positive and significant effect on the decision to use the Shopee application in the city of Mataram. Flash sales have a positive and significant effect on the decision to use the Shopee application in the city of Mataram.   The aim of this research is to determine the significance of the influence of promotions and flash sales on decisions to use the Shopee application. The population of this research is Mataram city residents who have shopped on the Shopee application at least 1-3 times. The type of research used is quantitative research with a causal associative approach. Data collection techniques and tools use questionnaires distributed online. This research was located in Mataram City and the research population used a sample of 100 respondents. Using non-probability and purposive sampling techniques. The research results show that promotion has a positive and significant effect on the decision to use the Shopee application in the city of Mataram. Flash sales have a positive and significant effect on the decision to use the Shopee application in the city of Mataram.
Pengaruh Kualitas Pelayanan dan Kepuasan Wisatawan Terhadap Perilaku Pasca Berkunjung Ke Desa Wisata Kuta Kabupaten Lombok Tengah yang Dimediasi Budaya Lokal Cahyaditya, Ryandha; Permadi, Lalu Adi
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 1 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i1.456

Abstract

This research aims to determine the influence of Service Quality and Tourists Satisfaction on Post-Visit Behavior in the Kuta Tourism Village, Central Lombok Regency, mediated by Local Culture. The population studied comprises individuals who have visited the Kuta Tourism Village at least once, and the sample consists of 100 respondents selected using purposive sampling techniques. This study utilized the Structural Equation Modeling-Partial Least Square (SEM-PLS) data analysis method with the assistance of Smart-PLS version 4.0 software. The research findings indicate that Service Quality does not have a significant influence on either Post-Visit Behavior or Local Culture. On the other hand, Tourists Satisfaction has a significant influence on both Post-Visit Behavior and Local Culture. Lastly, Local Culture significantly influences Post-Visit Behavior. However, the Local Culture variable is unable to mediate between the Service Quality and Tourists Satisfaction variables concerning Post-Visit Behavior
Analisis Strategi Pemasaran Dalam Rangka Revitalisasi Wisata Kerandangan dan Mangsit Kabupaten Lombok Barat Pratama, Lalu Sulfandi; Permadi, Lalu Adi
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 1 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i1.457

Abstract

This study aims to analyze and identify marketing strategies in the context of revitalizing Senggigi tourist destinations, especially in Kerandangan Hamlet and Mangsit Hamlet, West Lombok. The type of research used is descriptive research with a mixed method approach that combines quantitative methods and qualitative methods. The population in this study is people who have visited the tourist destination of Senggigi, especially to Kerandangan Hamlet and Mangsit Hamlet with a sample of 100 respondents. Data collection techniques in this study are observation methods, interview methods, questionnaire methods, literature study methods, documentation methods. The data analysis techniques used in this study are quantitative descriptive analysis, qualitative descriptive analysis and SWOT analysis. The results of the analysis show that the strategy needed for Kerandangan and Mangsit tourist attractions is to grow and build or in other words grow and build. Market strategies that can be done are product development in the form of environmental education tours and maximizing promotional activities for experiences gained while in the region and partnering with local communities.
Analisis Strategi Pemasaran Desa Wisata Senggigi (Studi Kasus Dusun Senggigi dan Dusun Loco) Alam, Lalu Albani Panji; Permadi, Lalu Adi
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 1 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i1.459

Abstract

The purpose of this research is to find out the marketing strategies that will be used regarding the problems faced by tourist attractions in Senggigi Hamlet and Loco Hamlet, Senggigi Tourism Village. The descriptive research method with the Mixed Methods approach is a research technique. SWOT analysis is a data analysis technique that will be applied in research. The results of the research that has been carried out have resulted in that for tourist attractions in Senggigi Hamlet and Loco Hamlet, the total Internal Factor Evaluation and External Factor Evaluation values obtained are located in quadrant I, which is profitable so that the strategy that will be implemented is a strategy that supports aggressive growth strategies. (Growth-oriented strategy). Thus, the marketing strategy focuses on improving and optimizing promotions, collaborating in managing tourist attractions with related parties, and building new tourism products that are different from other tourism.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Niat Beli Ulang Dimediasi oleh Citra Toko Pada Coffeeshop di Kota Mataram Tri Prajarani, Indira; Permadi, Lalu Adi; Maryanti, Sri
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 14 No. 3 (2025): JMM September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v14i3.825

Abstract

Penelitian ini bertujuan untuk mengetahui serta menjelaskan pengaruh Kualitas Pelayanan dan Harga terhadap Niat Beli Ulang yang dimediasi oleh Citra Toko pada coffeeshop yang beroperasi di Kota Mataram. Jenis penelitian ini adalah penelitian kuantitatif asosiatif. Metode pengumpulan data dilakukan melalui survei menggunakan kuesioner online yang disebarkan melalui Google Form. Jumlah sampel dalam penelitian ini sebanyak 154 responden yang merupakan konsumen yang pernah berkunjung dan melakukan pembelian di coffeeshop di Kota Mataram. Teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan pendekatan Partial Least Square (PLS) melalui software SmartPLS.Hasil analisis menunjukkan bahwa Kualitas Pelayanan berpengaruh positif tetapi tidak signifikan terhadap Niat Beli Ulang, Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Citra Toko, Harga berpengaruh positif dan signifikan terhadap Citra Toko, Harga tidak berpengaruh positif dan signifikan terhadap Niat Beli Ulang, Citra Toko berpengaruh positif dan signifikan terhadap Niat Beli Ulang, Citra Toko berpengaruh positif dan signifikan dalam memediasi pengaruh Kualitas Pelayanan terhadap Niat Beli Ulang, dan Citra Toko juga berpengaruh positif dan signifikan dalam memediasi pengaruh Harga terhadap Niat Beli Ulang pada coffeeshop di Kota Mataram.
Analisis Gaya Hidup Pengguna Tokopedia Ramadhani, Syahrul; Permadi, Lalu Adi; Hilmiati, Hilmiati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 14 No. 4 (2025): JMM Nopember 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v14i4.838

Abstract

Penelitian ini bertujuan untuk mengetahui gaya hidup pengguna aplikasi Tokopedia di Nusa Tenggara Barat. Populasi dalam penelitian ini adalah seluruh pengguna aplikasi Tokopedia di Nusa Tenggara Barat, sedangkan sampel dari penelitian ini sebanyak 100 pengguna Tokopedia dengan menggunakan Teknik pengambilan purposive sampling. Jenis penelitian ini merupakan penelitian analisis faktor. Pengolahan data pada penelitian ini menggunakan SPSS 25.0 for Windows, dimana dilakukan uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi moderasi , uji signifikansi (uji t) dan uji koefisien determinasi (R2). Berdasarkan hasil penelitian menunjukkan bahwa : (1) Pengguna aplikasi Tokopedia memiliki gaya hidup hedonis (2) Pengguna aplikasi Tokopedia lebih mementingkan keinginan di atas kebutuhan.
Pelatihan dan Pendampingan Persiapan Homestay untuk Akomodasi Wisatawan Di Desa Bonjeruk, Lombok Tengah Permadi, Lalu Adi; Tara, Nur Aida Arifah; Oktaryani, G A Sri; Rispawati, Dewi; Febrianik, Nanik; Agustina, Mirna
Jurnal Gema Ngabdi Vol. 7 No. 3 (2025): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v7i3.623

Abstract

The urgency of this community service is a critical endeavor to empower local communities to maximize the potential of tourism by leveraging local wisdom and enhancing their economic capacity. The objective of this service is to enhance the management capabilities of the Tourism Awareness Group and to broaden the perspective of POKDARWIS WPJ members on homestays and accommodation in general. The objective is to convert homestays into accommodations that adhere to high-quality service standards through the implementation of continuous training and mentoring. The WPJ Tourism Awareness Group is expected to achieve the following objectives: the group will effectively manage and develop at least one homestay, as well as the group's organizational administration, all while preserving the economic potential of the local community as a source of sustainable income. Consequently, it is anticipated that this initiative will initiate a positive cascading effect that will extend beyond the accommodation sector to encompass the entire local tourism ecosystem.
Peran Kepuasan Wisatawan Dalam Memediasi Pengaruh Promosi Media Sosial Dan Kualitas Pelayanan Pada Niat Berkunjung Kembali Ke Homestay Di Desa Kembang Kuning Lombok Timur Marta Tiana, Elia; Permadi, Lalu Adi
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 11 No. 4 (2025): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v11i4.901

Abstract

This study aims to analyze the effect of Social Media Promotion and Service Quality on Revisit Intention with Tourist Satisfaction as a mediating variable in homestays at Kembang Kuning Tourism Village, East Lombok. This quantitative research employed Partial Least Square (PLS) analysis using data collected from 100 respondents who had stayed at Kembang Kuning homestays. The results show that social media promotion has a positive and significant effect on tourist satisfaction and revisit intention. Service quality also positively and significantly affects both variables. Tourist satisfaction significantly influences revisit intention and mediates the relationship between social media promotion and revisit intention but does not mediate the relationship between service quality and revisit intention. The R-square results indicate that tourist satisfaction is explained by social media promotion and service quality by 78.5%, while revisit intention is explained by 89.8%. These findings emphasize the importance of digital promotion and improved service quality in enhancing tourist satisfaction and fostering revisit loyalty.
The Influence Of Lifestyle And Risk Perception On The Intention To Use Paylater, Moderated By Trust Persada, Ni Kadek Gita Sri; Permadi, Lalu Adi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9865

Abstract

The rapid development of Paylater services in Indonesia, as part of the digital transformation and growth of e-commerce, has facilitated transactions without the need for credit cards, yet it raises concerns about financial and social risks that influence user intentions. This study's objective is to establish the effects of lifestyle and risk perception on the aim to use Pay Later services, with assign as a moderating variable. A quantitative technique was employed with data collected by online questionnaires and examined by Partial Least Squares (PLS). The outcomes indicate that lifestyle has a significant positive influence on usage intention, while risk perception has a significant negative influence, but trust does not significantly moderate these relationships. In conclusion, psychological and social factors are crucial in decisions regarding Paylater usage, making targeted marketing strategies and risk education key to increasing adoption of these services.
Co-Authors Agustina, Mirna Alam, Lalu Albani Panji Anisa Tamima, Frilia Atriani, Atriani Baiq Handayani Rinuastuti, Baiq Handayani Cahyaditya, Ryandha Darwini, Sri Dwi Yanti, Yuni Febrianik, Nanik Hilmiati Hilmiati, Hilmiati Ilhamudin, Muhamad Iswati Iswati, Iswati Iwan Kusuma Negara Kusudyadmoko, Masyhur Marta Tiana, Elia Munawwarah, Lulu Al Muttaqillah, Muttaqillah Oktaryani, G A Sri Persada, Ni Kadek Gita Sri Pratama, Lalu Sulfandi Ramadhani, Syahrul Retnowati, Weni Rispawati, Dewi Rohmiati, Rohmiati Rusminah Rusminah, Rusminah Septiani, Emilia Serif, Sarifudin Sri Maryanti Suryani, Embun Swari, Meilda Tara, Nur aida Arifah Tri Prajarani, Indira Wahyulina, Sri