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Sugiantoro, Hari Akbar
Universitas Aisyah Yogyakarta
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Reconstructing Prabowo Subianto's Image in TikTok Content @partaigerindra: A Framing Analysis of the 2024 Presidential Election Campaign Safitri, Sarere; Sugiantoro, Hari Akbar
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The development of social media has transformed political communication strategies, especially in election campaigns. TikTok has become one of the main platforms used to build political image through short video-based content. This research aims to analyze how framing in TikTok content of @partaigerindra account is used to reconstruct Prabowo Subianto's image during the 2024 presidential election campaign. By using descriptive qualitative method and Entman's framing analysis (1993), this study identifies the political communication patterns applied in shaping Prabowo's image. The results showed that the @partaigerindra account actively used framing strategies to change public perception of Prabowo Subianto, from a figure synonymous with the military to a figure that is more humorous and closer to the public, especially generation Z voters. The narrative built through TikTok content emphasized aspects of humor, closeness, and engagement in digital trends favored by Generation Z. In addition, TikTok's for You Page (FYP) algorithm plays a role in massively disseminating this content, increasing audience engagement, and strengthening Prabowo's positive image among young voters. This research provides insights into how social media can be used to reconstruct Prabowo Subianto's image during the 2024 elections and can be a reference for academics and digital campaign practitioners in understanding political framing strategies in the digital era.
PROGRAM KELUARGA LANSIA SEHAT FISIK-MENTAL DAN BERDAYA (KLASIKAL-YA) DALAM PENGELOLAAN SAMPAH ORGANIK RUMAH TANGGA DI POSYANDU LANSIA ASTER, BANTUL: Wantonoro; Salmiyati, Suri; Sugiantoro, Hari Akbar
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2080

Abstract

The Family Program for Healthy Physically-Mentally and Empowered Elderly (Klasikal-ya) in the management of household organic waste at the Aster Elderly Posyandu, Bantul, Yogyakarta is a Community Service activity aimed at maintaining and improving the physical and mental health of the elderly with physical and social activities in the form of managing household organic/kitchen waste using a composter for leftover kitchen waste (LOSIDA) which produces compost which is then used to grow productive home garden plants, of course adjusted to the functional capacity of the elderly participants. This program is integrated with TiM at the University (Universitas 'Aisyiyah Yogyakarta) which targets the elderly as the main focus by involving the active role of competent students and educators (lecturers). The implementation of activities begins with socialization to introduce the program for healthy physically and mentally and productive elderly; Training, carried out with counseling on healthy activities for the elderly in managing household organic waste using the LOSIDA method. Application of Technology with screening and activities to improve physical and mental health, making and implementing the LOSIDA composter; Mentoring and Evaluation; Monitoring the physical and mental health of the elderly, and utilizing compost from activities for home planting activities as a healthy physical and mental activity for the elderly. Sustainability of the Program; carried out with periodic communication/consultation channels. The benefits of this program are specifically to increase the physical activity of the elderly according to their functional capacity which will have a positive effect on the mental health of the elderly. Increasing community participation, especially the elderly, in dealing with organic waste which can then be used productively through useful home yard plants
Interpersonal communication patterns of Aisyiyah in cultural da'wah activities in isolated tribal communities Rasyid, Erwin; Sugiantoro, Hari Akbar; Julijanti, Dinara Maya; Rosyidi, Moch Imron; Setiawan, Achdiar Redy
Jurnal Komunikasi Vol. 19 No. 2 (2025): VOLUME 19 NO 2 APRIL 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss2.art12

Abstract

This study aims to analyze the interpersonal communication patterns employed by PDA Banggai in their cultural dakwah activities directed at indigenous and isolated communities. The research adopts a case study approach. Data collected through in-depth interviews and document analysis. Data were thematically analyzed to identify PDA Banggai's interpersonal communication strategies. The findings indicate that PDA Banggai applies an adaptive form of interpersonal communication that emphasizes trust-building, the use of local languages, and collaboration with stakeholders. This approach is rooted in the values of Al-Ma’un, integrating religious messages with cultural contexts. The success of cultural dakwah hinges on context-sensitive interpersonal communication that respects local traditions. These findings offer insights into faith- and culture-based empowerment strategies among indigenous and marginalized communities
Analisis Wacana Kritis pada Pernyataan @DOKTERDETEKTIF tentang Penghentian Sementara Penjualan Skincare: Analisis Wacana Kritis pada Pernyataan @DOKTERDETEKTIF tentang Penghentian Sementara Penjualan Skincare Sugiantoro, Hari Akbar; Pulungan, Jeni Anici; Annisa, Fhena
Borobudur Communication Review Vol. 5 No. 1 (2025): June 2025
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.14793

Abstract

This study analyzes critical discourse in the TikTok account @DOKTERDETEKTIF statement regarding the temporary suspension of skincare sales through the video “Permintaan maaf dari Doktif”. The analysis was conducted using Teun A. Van Dijk's model, which includes the dimensions of text, social cognition, and social context. The results of the study show that the statement is not neutral but rather laden with communication strategies. In the textual dimension, the use of emotional strategies to build closeness with the audience, rational strategies by presenting scientific evidence and laboratory results, and defensive strategies to refute accusations and construct a narrative as a victim were identified. In the social cognition dimension, Doktif frames himself as an honest, credible, and wronged figure, while the opposing party is portrayed as manipulative. In the social context, Doktif position as both a doctor and an influencer grants him the power to control the narrative and influence public opinion. Thus, @DOKTERDETEKTIF statements are not merely clarifications but rather discursive strategies to maintain a positive image, build audience loyalty, and preserve symbolic power in the digital space.
Pemaknaan Mahasiswa Ilmu Komunikasi Angkatan 2024 UNISA Yogyakarta Terhadap Podcast Youtube dr.Tirta dalam Segmen Fakta atau Mitos Seputar Kesehatan Yusriya, Nabila; Sugiantoro, Hari Akbar
PROSIDING SENADIKA : Seminar Nasional Akademik Vol 2 No 1 (2025): PROSIDING SEMINAR NASIONAL AKADEMIK (SENADIKA) 2025
Publisher : PROSIDING SENADIKA : Seminar Nasional Akademik

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Abstract

Perkembangan teknologi digital telah mengubah pola komunikasi masyarakat, termasuk dalam penyebaran informasi kesehatan. Salah satu media yang diminati generasi muda adalah podcast di platform YouTube. Kanal YouTube dr. Tirta melalui segmen “Fakta atau Mitos” memanfaatkan format ini untuk meluruskan informasi kesehatan secara ringan dan menarik. Penelitian ini bertujuan menganalisis bagaimana mahasiswa Ilmu Komunikasi Universitas ‘Aisyiyah Yogyakarta angkatan 2024 memaknai pesan dalam podcast tersebut. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teori resepsi Stuart Hall untuk memahami posisi audiens dalam menafsirkan pesan media, yaitu dominan-hegemonik, negosiasi, dan oposisi. Data diperoleh melalui wawancara mendalam terhadap sepuluh informan yang relevan dengan topik penelitian. Hasil penelitian menunjukkan bahwa mahasiswa umumnya menerima pesan kesehatan secara positif karena menilai dr. Tirta sebagai sumber informasi yang kredibel, sementara sebagian lainnya menafsirkan pesan dengan menyesuaikan pengalaman pribadi. Dengan demikian, podcast “Fakta atau Mitos” berperan sebagai media literasi digital dan edukasi kesehatan yang efektif bagi mahasiswa di era komunikasi digital.
Participatory Communication Model for Strengthening Partnership Relations between PT Sukses Mantap Sejahtera and Sugarcane Farmers in Dompu Regency Muhammad Iqbal; Hari Akbar Sugiantoro
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Agribusiness partnerships between companies and farmers often face communication challenges that may affect the sustainability of the partnership. This study aims to analyze the implementation of participatory communication in the agribusiness partnership between PT Sukses Mantap Sejahtera (PT SMS) and sugarcane farmers in Dompu Regency. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews, field observations, and document analysis, and analyzed using thematic analysis with source triangulation. The findings show that participatory communication is reflected in two-way dialogue, transparency of information, relatively equal relationships, and farmers’ involvement in decision-making related to sugarcane business management. These communication practices help build trust, strengthen coordination, and support the sustainability of the partnership. The study also proposes a participatory communication model emphasizing dialogic interaction and information transparency as the foundation of company–farmer relations.
Implementation of Cyber Public Relations in Managing Digital Communication at Museum Sandi Yogyakarta Dias Regian Pinkan; Hari Akbar Sugiantoro
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The development of digital media has significantly transformed how organizations communicate with their publics, including cultural institutions such as museums. This study aims to examine the implementation of Cyber Public Relations in managing digital communication at Museum Sandi. This research employs a qualitative descriptive method. Data were collected through in-depth interviews, observation of digital communication activities, and documentation of the museum’s digital platforms. The primary informant in this study was Setyo Budi Prabowo. The analysis focuses on the strategies used in digital communication, content production and management, audience interaction, as well as challenges faced in implementing Cyber PR. The results show that Museum Sandi actively utilizes digital platforms, particularly Instagram and TikTok, to disseminate educational information about cryptography history and museum activities. The museum also implements thematic content such as “Selasa Sejarah” and “Kamis Syber” to maintain consistency in communication. Digital communication activities are managed by a small internal team responsible for content creation and interaction with audiences. The use of social media has contributed to increasing public awareness and attracting visitors, as many visitors report learning about the museum through digital platforms. However, challenges remain, including limited human resources and uneven internal understanding of digital communication practices.
Changes Physical Activities of Daily Living Elderly Individuals Involved in Interdisciplinary Care Wantonoro; Hari Akbar Sugiantoro; Tuan Van Nguyen
Jurnal Kesehatan Masyarakat Vol. 20 No. 3 (2025)
Publisher : Universitas Negeri Semarang in collaboration with Ikatan Ahli Kesehatan Masyarakat Indonesia (IAKMI Tingkat Pusat) and Jejaring Nasional Pendidikan Kesehatan (JNPK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/kemas.v20i3.2679

Abstract

The populations of all countries, including Indonesia, are aging, leading to an increasing elderly population with a greater number of health issues and comorbidities. The aim was to determine whether involvement in an interdisciplinary care program can help elderly individuals maintain physical activities of daily living. This was a quantitative longitudinal study with a quasiexperimental one-group pretest–posttest design. Fifteen participants were included, and one participant died before the 6-month follow-up. The Indonesian version of the Barthel Index was used to measure physical activities of daily living (PADLs) before and at one, three and six months after the intervention. Linear regression models using the generalized estimating equation approach were used to determine significant PADLs changes and predictive factors. The mean total PADL score at T1, T2 and T3 increased significantly compared to that at T0 (p<.001). Age (β=-0.33; p=.001), diabetes mellitus (β=-2.16; p=.001), stroke (β=-5.78; p=.001) and congestive heart failure (β=-10.68; p=.001) were the strongest predictors of PADLs. Interdisciplinary team care may help elderly individuals maintain PADLs. The risk factors for PADLs deterioration were older age and comorbidities, including diabetes mellitus, stroke and heart failure. A subsequent investigation of homogeneous participants with a control group is suggested for future studies.
Pelatihan Kader PKK Sidomakmur sebagai Inisiasi Pojok Konseling Pencegahan Kanker Payudara Dwi Sri Handayani; Diah Nur Anisa; Hari Akbar Sugiantoro; Areindra Putra Wicaksana; Klarisa Puput Kintamani; Juli Suhaidi; Khairil Qalbi Alfiansyah
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 10 No 3 (2026): Agustus
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v10i3.28210

Abstract

Kasus tumor dan kanker payudara ibu PKK Sidomakmur sampai tahun 2025 adalah tiga perempuan dan satu meninggal. PKK Sidomakmur sebagai mitra belum pernah mendapatkan informasi dan pelatihan tentang pencegahan dan skrining kanker payudara. Solusi permasalahan melalui pelatihan kader tentang skrining dan konseling. Tujuan pelatihan meningkatkan pengetahuan, ketrampilan skrining, manajemen stres dan konseling kader sebagai inisiasi pojok konseling pencegahan kanker payudara dalam upaya menurunkan kasus kanker payudara. Metode dengan edukasi dan latihan skrining risiko kanker payudara, konseling dan manajemen stres. Peserta meliputi 6 kader skrining, 6 kader konseling dan 11 kader manajemen stres. Materi pelatihan konsep dan skrining risiko kanker payudara, teknik konseling, komunikasi teraupetik dan manajemen stres. Hasil pengetahuan skrining meningkat dari kategori kurang (50%)  dan cukup (50%) menjadi 3 dari 6 kader kategori tinggi (50%). Pengetahuan komunikasi teraupetik meningkat dari 6 kader kategori kurang (100%) menjadi 4 dari 6 kader kategori cukup (66,67%). Kader  mampu mempraktikkan ketrampilan teknik konseling seperti mendengarkan, konfrontasi dan memberikan informasi. Hasil manajemen stres meningkat 6 dari 11 kader kategori tinggi (54,55%) menjadi 100% kategori tinggi. Pelatihan mampu meningkatkan pengetahuan dan keterampilan skrining risiko kanker payudara,  manajemen stres dan teknik konseling. Kader yang terlatih menjadi komponen penting dalam inisiasi pojok konseling pencegahan risiko kanker payudara.
Co-Authors Achdiar Redy Setiawan Aliefah Rachma Sarwedi Amanda, Eza Tri Anisa, Diah Nur Annisa, Fhena Areindra Putra Wicaksana Astari Puruhita Ansokowati Dias Regian Pinkan Dinara Maya Julijanti Dwi Sri Handayani Fitriahadi, Enny Gerry Katon Mahendra, Gerry Katon Islamiyatur Rokhmah Juli Suhaidi Khairil Qalbi Alfiansyah Klarisa Puput Kintamani Kurniati, Nurul Muhammad Iqbal Pagualand, Anggie Putri Cahyani Pulungan, Jeni Anici Rahmawati, Fitri Maulidah Rahmawati, Wuri RASYID, ERWIN Rosyidi, Moch. Imron Safitri, Sarere Suri Salmiyati, Suri Suryani, Dewi Amanatun Syagata, Anindhita Syahbi Tuan Van Nguyen Tunggali, Ade Putranto Prasetyo Wijiharto wantonoro Wantonoro Wantonoro, Wantonoro Yusriya, Nabila Zahra Arwananing Tyas