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All Journal Jurnal Komunikasi Channel : Jurnal Komunikasi Komunikator The Indonesian Journal of Public Administration (IJPA) Jurnal ASPIKOM Communiverse MEDIAKOM: Jurnal Ilmu Komunikasi Jurnal Abdi Insani Community Empowerment Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Prosiding Seminar Nasional Program Pengabdian Masyarakat Borobudur Communication Review Hasil Karya Aisyiyah Untuk Indonesia Sintesa Proceedings of Jogjakarta Communication Conference (JCC) Jurnal Kesehatan Masyarakat Senadika
Sugiantoro, Hari Akbar
Universitas Aisyah Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PERSONAL BRANDING AYU CORNELLIA DALAM MENINGKATKAN BRAND AWARENESS AGENCY CORNELLIA & CO Amanda, Eza Tri; Sugiantoro, Hari Akbar
Sintesa Vol 3 No 02 (2024): Jurnal Sintesa Volume 3 No 02 Juli 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v3i02.11685

Abstract

This study aims to explore how Ayu Cornellia's personal branding on Instagram can enhance brand awareness for her agency, Cornellia & Co. By applying Peter F. Montoya's eight laws of personal branding, this research analyzes key elements of personal branding, including specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. The research method used is descriptive qualitative, with data collection techniques involving observation and documentation of Ayu Cornellia's Instagram content. The results show that Ayu Cornellia's personal branding effectively increases her agency's brand awareness through consistency in image and messaging. The uniqueness and integrity displayed by Ayu Cornellia in her posts attract audience attention and build strong relationships with them. These findings provide practical insights for marketing communication practitioners to leverage personal branding as an effective strategy for building and enhancing brand awareness in the digital era. Keywords: Personal Branding, Instagram, Marketing Communcation, Brand Awareness.
Reconstructing Prabowo Subianto's Image in TikTok Content @partaigerindra: A Framing Analysis of the 2024 Presidential Election Campaign Safitri, Sarere; Sugiantoro, Hari Akbar
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The development of social media has transformed political communication strategies, especially in election campaigns. TikTok has become one of the main platforms used to build political image through short video-based content. This research aims to analyze how framing in TikTok content of @partaigerindra account is used to reconstruct Prabowo Subianto's image during the 2024 presidential election campaign. By using descriptive qualitative method and Entman's framing analysis (1993), this study identifies the political communication patterns applied in shaping Prabowo's image. The results showed that the @partaigerindra account actively used framing strategies to change public perception of Prabowo Subianto, from a figure synonymous with the military to a figure that is more humorous and closer to the public, especially generation Z voters. The narrative built through TikTok content emphasized aspects of humor, closeness, and engagement in digital trends favored by Generation Z. In addition, TikTok's for You Page (FYP) algorithm plays a role in massively disseminating this content, increasing audience engagement, and strengthening Prabowo's positive image among young voters. This research provides insights into how social media can be used to reconstruct Prabowo Subianto's image during the 2024 elections and can be a reference for academics and digital campaign practitioners in understanding political framing strategies in the digital era.
PROGRAM KELUARGA LANSIA SEHAT FISIK-MENTAL DAN BERDAYA (KLASIKAL-YA) DALAM PENGELOLAAN SAMPAH ORGANIK RUMAH TANGGA DI POSYANDU LANSIA ASTER, BANTUL: Wantonoro; Salmiyati, Suri; Sugiantoro, Hari Akbar
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2080

Abstract

The Family Program for Healthy Physically-Mentally and Empowered Elderly (Klasikal-ya) in the management of household organic waste at the Aster Elderly Posyandu, Bantul, Yogyakarta is a Community Service activity aimed at maintaining and improving the physical and mental health of the elderly with physical and social activities in the form of managing household organic/kitchen waste using a composter for leftover kitchen waste (LOSIDA) which produces compost which is then used to grow productive home garden plants, of course adjusted to the functional capacity of the elderly participants. This program is integrated with TiM at the University (Universitas 'Aisyiyah Yogyakarta) which targets the elderly as the main focus by involving the active role of competent students and educators (lecturers). The implementation of activities begins with socialization to introduce the program for healthy physically and mentally and productive elderly; Training, carried out with counseling on healthy activities for the elderly in managing household organic waste using the LOSIDA method. Application of Technology with screening and activities to improve physical and mental health, making and implementing the LOSIDA composter; Mentoring and Evaluation; Monitoring the physical and mental health of the elderly, and utilizing compost from activities for home planting activities as a healthy physical and mental activity for the elderly. Sustainability of the Program; carried out with periodic communication/consultation channels. The benefits of this program are specifically to increase the physical activity of the elderly according to their functional capacity which will have a positive effect on the mental health of the elderly. Increasing community participation, especially the elderly, in dealing with organic waste which can then be used productively through useful home yard plants
Interpersonal communication patterns of Aisyiyah in cultural da'wah activities in isolated tribal communities Rasyid, Erwin; Sugiantoro, Hari Akbar; Julijanti, Dinara Maya; Rosyidi, Moch Imron; Setiawan, Achdiar Redy
Jurnal Komunikasi Vol. 19 No. 2 (2025): VOLUME 19 NO 2 APRIL 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss2.art12

Abstract

This study aims to analyze the interpersonal communication patterns employed by PDA Banggai in their cultural dakwah activities directed at indigenous and isolated communities. The research adopts a case study approach. Data collected through in-depth interviews and document analysis. Data were thematically analyzed to identify PDA Banggai's interpersonal communication strategies. The findings indicate that PDA Banggai applies an adaptive form of interpersonal communication that emphasizes trust-building, the use of local languages, and collaboration with stakeholders. This approach is rooted in the values of Al-Ma’un, integrating religious messages with cultural contexts. The success of cultural dakwah hinges on context-sensitive interpersonal communication that respects local traditions. These findings offer insights into faith- and culture-based empowerment strategies among indigenous and marginalized communities
Analisis Wacana Kritis pada Pernyataan @DOKTERDETEKTIF tentang Penghentian Sementara Penjualan Skincare Sugiantoro, Hari Akbar; Pulungan, Jeni Anici; Annisa, Fhena
Borobudur Communication Review Vol 5 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.14793

Abstract

This study analyzes critical discourse in the TikTok account @DOKTERDETEKTIF statement regarding the temporary suspension of skincare sales through the video “Permintaan maaf dari Doktif”. The analysis was conducted using Teun A. Van Dijk's model, which includes the dimensions of text, social cognition, and social context. The results of the study show that the statement is not neutral but rather laden with communication strategies. In the textual dimension, the use of emotional strategies to build closeness with the audience, rational strategies by presenting scientific evidence and laboratory results, and defensive strategies to refute accusations and construct a narrative as a victim were identified. In the social cognition dimension, Doktif frames himself as an honest, credible, and wronged figure, while the opposing party is portrayed as manipulative. In the social context, Doktif position as both a doctor and an influencer grants him the power to control the narrative and influence public opinion. Thus, @DOKTERDETEKTIF statements are not merely clarifications but rather discursive strategies to maintain a positive image, build audience loyalty, and preserve symbolic power in the digital space.
Changes Physical Activities of Daily Living Elderly Individuals Involved in Interdisciplinary Care Wantonoro; Sugiantoro, Hari Akbar; Nguyen, Tuan Van
Jurnal Kesehatan Masyarakat Vol. 20 No. 3 (2025)
Publisher : Universitas Negeri Semarang in collaboration with Ikatan Ahli Kesehatan Masyarakat Indonesia (IAKMI Tingkat Pusat) and Jejaring Nasional Pendidikan Kesehatan (JNPK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/kemas.v20i3.2679

Abstract

The populations of all countries, including Indonesia, are aging, leading to an increasing elderly population with a greater number of health issues and comorbidities. The aim was to determine whether involvement in an interdisciplinary care program can help elderly individuals maintain physical activities of daily living. This was a quantitative longitudinal study with a quasiexperimental one-group pretest–posttest design. Fifteen participants were included, and one participant died before the 6-month follow-up. The Indonesian version of the Barthel Index was used to measure physical activities of daily living (PADLs) before and at one, three and six months after the intervention. Linear regression models using the generalized estimating equation approach were used to determine significant PADLs changes and predictive factors. The mean total PADL score at T1, T2 and T3 increased significantly compared to that at T0 (p<.001). Age (β=-0.33; p=.001), diabetes mellitus (β=-2.16; p=.001), stroke (β=-5.78; p=.001) and congestive heart failure (β=-10.68; p=.001) were the strongest predictors of PADLs. Interdisciplinary team care may help elderly individuals maintain PADLs. The risk factors for PADLs deterioration were older age and comorbidities, including diabetes mellitus, stroke and heart failure. A subsequent investigation of homogeneous participants with a control group is suggested for future studies.
Exploring Fathers’ Educational Media Needs During the Maternal-Perinatal Period in Yogyakarta Warsiti, Warsiti; Astuti, Andari Wuri; Kurniawati, Herlin Fitriani; Sugiantoro, Hari Akbar; Juliandari, Kriska Afri; Lukman, Sesaria
Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Vol. 8 No. 11: NOVEMBER 2025 - Media Publikasi Promosi Kesehatan Indonesia (MPPKI)
Publisher : Fakultas Kesehatan Masyarakat, Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/mppki.v8i11.8550

Abstract

Introduction: In this study, we aimed to identify the needs for interactive educational media to optimize fathers’ involvement during the maternal-perinatal period in Yogyakarta. With evidence showing that paternal engagement contributes significantly to maternal well-being, child development, and family health outcomes, our objective was to explore the specific barriers and preferences of expectant fathers to address gaps in current health education strategies that remain largely mother-centered. Methods: This qualitative study employed focus group discussions with midwives and in-depth interviews with expectant fathers and mothers at public health centers in Yogyakarta (July–August 2025). Participants (6 midwives, 10 fathers, 10 mothers) were purposively recruited to ensure variation in socioeconomic and educational backgrounds. Data collection proceeded until thematic saturation was achieved. Transcripts were coded inductively and analyzed thematically using NVivo, applying constant comparison across cases. Credibility was enhanced through iterative refinement of codes. Ethical clearance was obtained from the Health Research Ethics Committee of UNISA Yogyakarta (Ref No.4601/KEP-UNISA/VI/2025); all participants gave written informed consent. Results: The primary outcome was the identification of fathers’ educational needs during the maternal-perinatal period. Four themes emerged from data analysis and revealed; limited access to practical; father-focused learning resources; cultural barriers due to patriarchal norms; and a strong preference for interactive and technology-based media such as mobile applications, simulations, and audiovisual content Conclusion: This study underscores the need for father-focused, context-specific educational media. Findings suggest incorporating mobile-based modules featuring short videos, simulations, gamified content, and blended online-offline practice. Such designs can possibly strengthen paternal confidence and engagement, enhancing maternal well-being and infant outcomes while informing innovative perinatal health promotion strategies in similar contexts.
Pemaknaan Mahasiswa Ilmu Komunikasi Angkatan 2024 UNISA Yogyakarta Terhadap Podcast Youtube dr.Tirta dalam Segmen Fakta atau Mitos Seputar Kesehatan Yusriya, Nabila; Sugiantoro, Hari Akbar
PROSIDING SENADIKA : Seminar Nasional Akademik Vol 2 No 1 (2025): PROSIDING SEMINAR NASIONAL AKADEMIK (SENADIKA) 2025
Publisher : PROSIDING SENADIKA : Seminar Nasional Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah mengubah pola komunikasi masyarakat, termasuk dalam penyebaran informasi kesehatan. Salah satu media yang diminati generasi muda adalah podcast di platform YouTube. Kanal YouTube dr. Tirta melalui segmen “Fakta atau Mitos” memanfaatkan format ini untuk meluruskan informasi kesehatan secara ringan dan menarik. Penelitian ini bertujuan menganalisis bagaimana mahasiswa Ilmu Komunikasi Universitas ‘Aisyiyah Yogyakarta angkatan 2024 memaknai pesan dalam podcast tersebut. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teori resepsi Stuart Hall untuk memahami posisi audiens dalam menafsirkan pesan media, yaitu dominan-hegemonik, negosiasi, dan oposisi. Data diperoleh melalui wawancara mendalam terhadap sepuluh informan yang relevan dengan topik penelitian. Hasil penelitian menunjukkan bahwa mahasiswa umumnya menerima pesan kesehatan secara positif karena menilai dr. Tirta sebagai sumber informasi yang kredibel, sementara sebagian lainnya menafsirkan pesan dengan menyesuaikan pengalaman pribadi. Dengan demikian, podcast “Fakta atau Mitos” berperan sebagai media literasi digital dan edukasi kesehatan yang efektif bagi mahasiswa di era komunikasi digital.
Co-Authors Achdiar Redy Setiawan Aliefah Rachma Sarwedi Amanda, Eza Tri Annisa, Fhena Astari Puruhita Ansokowati Astuti, Andari Wuri Dinara Maya Julijanti Fitriahadi, Enny Gerry Katon Mahendra, Gerry Katon Herlin Fitriani Kurniawati Islamiyatur Rokhmah Juliandari, Kriska Afri Kurniati, Nurul Lukman, Sesaria Nguyen, Tuan Van Pagualand, Anggie Putri Cahyani Pulungan, Jeni Anici Rahmawati, Fitri Maulidah Rahmawati, Wuri RASYID, ERWIN Rosyidi, Moch. Imron Safitri, Sarere Suri Salmiyati, Suri Suryani, Dewi Amanatun Syagata, Anindhita Syahbi Tunggali, Ade Putranto Prasetyo Wijiharto Wantonoro Wantonoro, Wantonoro Warsiti Warsiti Yusriya, Nabila Zahra Arwananing Tyas