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Wahyuni, Amalia
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Pendampingan Penerapan Strategi Pemasaran Produk di Desa Pandahan Kecamatan Bati-Bati Tanah Laut (Usaha Sayur Hidroponik) Vitria, Aida; A, Abdurrahim; P, Purboyo; H, Ana Sofia; GA, Gt Meinar; Wahyuni, Amalia
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 2 (2024): May
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

Hydroponics vegetables have become an increasingly popular choice for consumers who care about health and the environment. This agricultural method offers a large amount of advantages, including cleaner production, more efficient water use, and more hygienic and healthy crop results and without using the soil, but rather using the rich nutritional solution to plant growth. However, the problem faced is that there are many strict competitors from other hydroponics farmers, so they are very much needed marketing strategies so that products can always be in markets/society, have high competitiveness. The implementation method on this extension is the identification of needs, preparation of counseling material, extension, and assistance.The results of this extension are after participating in counseling activities, participants realize that the application of a marketing strategy can help them to face competition and be able to compete, create the added value of the product, and expand market share. Participants also share experiences with the obstacles in implementing the marketing strategy of these hydroponics products, for example, are still limited capital, lack of knowledge of marketing sciences, and dealing with competition.This advice from extension is expected that this activity can provide maximum benefits, it is also recommended to local governments, to provide further and continuous support to hydroponic vegetable business actors, especially on the implementation of its marketing strategy. Support in the form of advanced training can be related to implementing marketing strategies to the use of marketing access, assistance programs to further develop the marketing of hydroponics vegetable products. And similar activities are expected to be sustainable so that the business of hydroponics vegetables can increase its visibility and achieve success in the pemasarn products.
How Environment knowledge, Social Influences, and Attitude Impact The Millenial Generation’s Purchase Intention in Green Products Through Attitude? Purboyo, Purboyo; Lamsah, Lamsah; Zulfikar, Rizka; Wahyuni, Amalia
International Journal of Science, Technology & Management Vol. 3 No. 4 (2022): July 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i4.534

Abstract

Thistime the world is covered by environmental issues in the form of climate change, the use of natural resources that do not pay attention to the environment, and the sale of products that are not environmentally friendly, and currently the millennial enerasi is a generation that is a lot in Indonesia with a proportion of 33.75%, as a generation that is quite large, the millennial generation in the future has a considerable answer to the issue. environmental preservation and use of green products. The purpose of this study is to find out the influence of environmental knowledge variables and social influence variables on green product buying intentions, both directly and indirectly through attitude variables as mediation variables. This type of quantitative research is used by collecting data using questionnaires on millennial respondents totaling 150 respondents. The data is analyzed using the SEM PLS approach. The results showed that variable social influences and attitudes had a positive and significant effect on the intention to buy green products. Variable environmental knowledge and social influences have a positive and significant effect on attitudes. While the variable of environmental knowledge does not have a significant effect on the intention to buy green products. The interesting result is that mediation gives the result that variables of environmental knowledge and variables of social influence have a positive and significant effect on the intention of buying green products through attitude variables as mediation variables.
Co-Authors Abdul Halik Abdurrahim Antoni Pardede Apriani, Herlina Ariani, Gusti Meinar Girda Chandra Halim Emilda Prasiska Fauzi, Zainal Fitria Rizkiana, Fitria GA, Gt Meinar Gayatri, Ida Ayu Made Er Meytha H, Ana Sofia Herawaty, Ana Sofia Ida Ayu Putu Sri Widnyani Mahmud, Mahmud HR. Mardan Mardan Nur Shabrina, Alisa Nurjannah, Intan Oktavia Nor, Erika Purboyo, Purboyo Putra, Iswidana Utama Rina Rina Sabariah Sabariah Siti Mujanah Sulaiman. Sulaiman, Sulaiman. Tito Irwanto, Tito Vitria, Aida Wagini Wagini, Wagini Wardhani, Rr Ariessanty Alicia Kusuma Zulfikar, Rizka