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All Journal JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKUITAS (Jurnal Ekonomi dan Keuangan) Reswara: Jurnal Pengabdian Kepada Masyarakat AMAR (Andalas Management Review) BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal of Economics, Management, Business, and Social Science International Journal of Science and Environment Applied Business and Administration Journal (ABAJ) Jurnal Pengabdian Sosial
Zulfikar, Rizka
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Implementation The Altman Method (Z"-Scored) For Predicting Bankruptcy: Empirical study on Nondurable Household Products Subsector Companies Listed on Indonesia Stock Exchange in 2016-2022 Indalesari, Rezki; Kurniaty; Zulfikar, Rizka; Yulianti, Farida; Lamsah
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.183

Abstract

This research was conducted to find out how many companies are included in the safe zone, grey zone, and danger zone. This study uses variables X1 to X4, namely X1 describes the ratio of working capital, X2 and X3 describes the ratio of operating profit and X4 describes the ratio which measures a company's ability to pay debts. The research design is a quantitative descriptive and an empirical study. The research population is all non-durable household products sub-sector companies listed on the Indonesia Stock Exchange in 2016-2022. The research sample was taken using purposive sampling, namely taking samples from the population based on certain criteria, and the number of samples was 5 companies for the 2016-2022 period. The results of this study indicate (1) Four of the five sample companies in this study are classified as not bankrupt, namely PT Mandom Indonesia Tbk, PT Mustika Ratu Tbk, PT Kino Indonesia Tbk and PT Unilever Indonesia Tbk. One company out of five samples is in the bankrupt category, namely PT Martina Berto Tbk. (2) The ratio of X1, X2, X3 and X4 with fluctuating values can cause the Z-Scored to fluctuate too.
The Mediating Effect of Risk Perception on the Relationship Between Social Presence and Impulsive Buying in Live Streaming Shopping Purboyo; Zulfikar, Rizka; Wahyuni, Amalia; Herawaty, Ana Sofia; Rina, Rina
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 3 (2024): September 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i3.431

Abstract

This study aimed to examine the impact of social presence on impulsive buying mediated by risk perception in live streaming shopping using social presence theory. The phenomenon of live streaming shopping had become a major trend in e-commerce in Indonesia, with a large audience through various marketplace applications. Celebrity endorsers played an important role in grabbing the attention of the audience, so direct interaction with them could trigger impulsive buying behavior. This study was exploratory research, proposing four problem formulations related to the social presence of celebrity endorsers, viewers, and products, as well as risk perceptions that affected impulsive purchases. The purpose of the study involved testing the influence of the social presence of celebrity endorsers, viewers, and products on consumer risk perception, as well as the role of risk perception mediation on impulsive purchases. This study used a survey method with a population consisting of people in the South Kalimantan province who were viewers of live streaming shopping. Data collection was carried out by distributing questionnaires online to 186 respondents. Data analysis involved testing the validity and reliability of the instrument, and using SEM-PLS. The results of this study found that (1) the social presence of celebrity endorsers, viewers, and products had a significant effect on risk perception, (2) the social presence of viewers and products had a significant effect on impulsive purchases, while the social presence of celebrity endorsers had no influence on impulsive purchases, and (3) risk perception had a mediating role in the relationship between the social presence of celebrity endorsers, viewers, and products with impulsive purchase behavior.
The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention Zulfikar, Rizka; Mayvita, Prihatini Ade
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 15 No. 2 (2018): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v15i2.838

Abstract

This study aims to investigate how the relation between the perceived value, perceived risk, level of trust and toward green products purchase intention. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin and taken as many as 150 respondents using non-purposive sampling method. The study found that Banjarmasin’s public tends to be more considered in its functional value indicators than other indicators such as social value, emotional value, and economic value. They also tend to be more considered at time risk indicators than other indicators such as the risk of physical and psychological risks. Banjarmasin’s public tends to be more considered toward its benefits indicators than other indicators such as trust in the object, and trust in attributes. Perceived value and perceived risk affect the level of public confidence but have no effect to the public purchase intention towards green products. The level of trust significantly influences the purchase intention towards green products. The relationship between the public purchase intention towards green products with the perceived value and perceived risk tends to be indirect and moderated by variable levels of trust.
Does Green Economy Video Really Work? The Effectiveness of Using Video Content Marketing in Forming MSMEs Perception and Behavior to Implement Green Economy Zulfikar, Rizka; Mayvita, Prihatini Ade
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 16 No. 1 (2019): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v16i1.1796

Abstract

This study aims to assess the effectiveness of the use of video content marketing in performing SMEs perceptions and behavior in implementing the concept of a green economy. The expected results of this research will make the using of video marketing content can be used as a material consideration for use in socialization and guidance to SMEs about the concept of green economy. This study was conducted in South Kalimantan province with the population, and the sample was SMEs in South Kalimantan province as much as 164 respondents. Researcher use purposive sampling as research method with one group pretest-posttest as research design. The data was collected using interviews and questionnaires. Data analysis technique are descriptive statistics and Wilcoxon Sign Rank Test. This study found that there is an average difference of perception and behavior of respondents about green economy before and after treatment with the video content marketing.
Edukasi TOGA dan Pemasaran Online bagi Petani Bunga di Desa Jingah Habang Ulu Lusiana, Herlina; Purboyo, Purboyo; Zulfikar, Rizka; Mursanto, Mursanto; Firdaus, Firdaus
Jurnal Pengabdian Sosial Vol. 1 No. 11 (2024): September
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/9g9h9903

Abstract

Desa Jingah Habang Ulu dikenal akan kekayaan alamnya yang subur, dengan beragam jenis tanaman tumbuh di sana, termasuk TOGA (Tanaman Obat Keluarga). TOGA sering disebut sebagai "apotek hidup" karena bisa digunakan sebagai solusi untuk mengatasi berbagai penyakit ringan, terutama sebagai tindakan pencegahan dan pertolongan pertama. Tanaman TOGA juga merupakan sarana edukatif untuk mengenalkan masyarakat pada berbagai jenis tanaman obat serta manfaatnya. Beberapa contoh tanaman TOGA meliputi jahe, kunyit, sirih cina, kumis kucing, dan lainnya. Oleh karena itu, penting untuk meningkatkan pengetahuan masyarakat tentang manfaat dan cara perawatan TOGA agar tanaman ini dapat terus dimanfaatkan dengan baik. Selain itu, Desa Jingah Habang Ulu memiliki lahan bunga yang luas, termasuk mawar, melati, dan kenanga. Mayoritas penduduk setempat bekerja sebagai petani bunga, dan karena melimpahnya hasil panen setiap harinya, diperlukan pengetahuan tentang pemasaran online untuk membantu meningkatkan penjualan bunga, yang diharapkan akan memberikan dampak ekonomi positif bagi para petani.
SOSIALISASI PENGARUH STRATEGI SALURAN DISTRIBUSI TERHADAP SEGMENTASI PENJUALAN TELUR ASIN DAN PRODUK CEMILAN DI BANJARMASIN Rina, Rina; Risnawati, Risnawati; Yulianti, Farida; Zulfikar, Rizka; Purboyo, Purboyo
Bakti Banua : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): BAKTI BANUA: JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/bbjm.v5i2.601

Abstract

Pertumbuhan Populasi dan perubahan gaya hidup masyarakat telah memberikan dampak signifikan pada pola konsumsi termasuk permintaan akan produk pangan olahan.Hambatan utama dalam pertumbuhan UMKM yang ada di Indonesia adalah akses modal yang terbatas yaitu banyaknya UMKM kesulitan untuk menjalankan dan mengembangkan bisnis mereka , kemudian ditinjau dari kapasitas manajemen dan keterampilan yang terbatas hal tersebut dapat dilihat banyak pemilik UMKM tidak memiliki latar belakang Pendidikan atau pelatihan bisnis yang memadai sehingga para UMKM rentan menghadapi kegagalan dan faktor penghambat lainnya adalah Persaingan yang ketat dan kurangnya akses pasar sehingga UMKM harus bersaing dengan perusahaan besar yang memiliki modal, teknologi , dan sumber daya yang lebih kuat . Selain itu pula banyak UMKM yang kesulitan dalam memasarkan serta mendistribusikan produk yang mereka jual . Hal ini pula yang berdampak terhadap UMKM yang ada di Kalimantan Selatan khususnya di Banjarmasin. Tantangan – tantangan yang dihadapi inilah menimbulkan tidak sedikit pelaku UMKM mengalami kegagalan. Dari hasil pengabdian masyarakat disini disimpulkan bahwa pentingya saluran distribusi dan segmentasi penjualan sebanyak 60% atau sebanyak 6 UMKM mereka belum mengetahui secara keseluruhan, dan setelah sosialisasi meningkat menjadi 100% atau 10 UMKM memahaminya. Menggunakan media social (WA dan Instagram) sebanyak 60% atau sebanyak 6 UMKM mereka menggunakannya dan setelah sosialisasi meningkat menjadi 100% atau sebanyak 10 UMKM menggunakannya. Melakukan testimoni terhadap produknya sebanyak 20% atau sebanyak 2 UMKM dan setelah sosialisasi meningkat menjadi 80% atau sebanyak 8 UMKM. Memperluas penjualan / bekerjasama dengan pihak luar sebanyak 20% atau  sebanyak 2 UMKM dan setelah sosialisasi meningkat sebanyak 80% atau 8 UMKM melakukannya. Melakukan varian harga dan ukuran sebanyak 20% atau 2 UMKM dan setelah sosialisasi sebanyak 60% atau 6 orang melakukannya. Melakukan variasi produk / pengembangan usaha. Sebanyak 20% atau  sebanyak 2 UMKM dan setelah sosialisasi meningkat menjadi 60% atau sebanyak 6 UMKM. Mencantumkan merek, halal, BPOM, dan aspek legalitas (NIB dan PIRT) sebanyak 20% atau sebanyak 2 UKM dan setelah sosialisasi meningkat menjadi 100% atau sebanyak 10 UMKM. Mencantumkan No. WhatsApp (WA) dikemasan 10% atau 1 UMKM dan setelah sosialisasi meningkat menjadi 50% atau sebanyak 5 UMKM. Mendapatkan merek, halal, BPOM dan aspek legalitas (NIB dan PIRT) sebanyak 50% atau sebanyak 5 UMKM dan setelah sosialisasi meningkat sebanyak 100% atau sebanyak 10 UMKM. Menyediakan pembayaran secara online sebelum sosialisasi mereka semua melakukan pembayaran secara manual dan setelah sosialisasi meningkat menjadi 30% atau sebanyak 3 UMKM. Dengan Demikian tujuan dari pengabdian masyarakat ini adalah Meningkatkan kesadaran pemahaman dan pengetahuan pada peserta UMKM di Banjarmasin terkait pentingnya strategi pemasaran dan Distribusi penjualan produk UMKM tersebut sehingga dengan Kegiatan sosialisasi ini dapat memecahkan permasalahan UMKM di Banjarmasin walaupun tidak secara keseluruhan sehingga diharapkan nantinya perkembangan dan pertumbuhan UMKM di Banjarmasin akan lebih baik lagi
Multi-Level Moderation Of Hedonic Motives And Online Promotions In Strengthening The Connection Between E-Impulsive Purchase Tendency, Purchase Decisions And Consumer Satisfaction- Proposed Framework Zulfikar, Rizka; Yulianti, Farida; Lamsah, Lamsah; Purboyo, Purboyo; Wicaksono, Teguh
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 5 No. 1 (2025): January 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v5i1.436

Abstract

This study aims to propose a multi-level moderation framework for the role of hedonic motive (HM) variables and online promotion (OP) the connection between e-Impulsive Purchase Tendency (e-IPT) and Consumer Satisfaction (CS) mediated by e-Impulsive Purchase Decision (e-IPD). Some previous studies were mostly conducted to identify the initial condition of impulsive Purchase. While there is a lot of research on e-impulsive Purchase (e-IP), few have focused on the consequences of e-IPT, e-IPD and CS. Additionally, there is still little research on how HM and OP interact to affect how e-IP and CS are connected. Thus, e-IPD as a mediator in the connection between e-IPT and CS is still understudied. This study bridges this gap by examining the e-IPT as a mediator as well as HM and OP as a moderator with a multi-level moderation study. The purpose of this research is to aid shops who want to keep customers by offering more information about online purchases. To the best of our knowledge, not many studies have looked at how HM might moderate the connection between e-IPT, e-IPD, and CS. The investigation of tiered moderation in the interaction between HM and OP that will impact CS is the innovative aspect of this work. The pertinent data regarding e-IP will be supplemented by the moderated mediation model that has been created and tested here.
Examine The Behavior Of Private Universities Lecturer In Respecting Kampus Merdeka Policies Using Theory Of Planned Behavioral Approach Purboyo; Zulfikar, Rizka; Lamsah; Syahrani; Vitria, Aida
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 3 (2021): September 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i3.17

Abstract

This study aims to examine the behavior of PTS lecturers in responding to the Merdeka Learning - Merdeka Campus policy using Theory Of Planned Behavioral (TPB). In this study, TPB was adopted to explain the behavior of private university lecturers in responding to the independent campus policy. The variables used in this study are perceptions, attitudes, subjective norms, interests, and behavior. The population was PTS lecturers with a total sample of 251 people and came from 21 private universities in Banjarmasin municipality with the sampling technique using purposive sampling. The data analysis techniques are quantitative descriptive and structural equation models. The results of this study include (1) the variable perception, attitude, subjective norms and interests, the percentage of high category responses > the number of percentage responses in the low category which means that the research sample gives more positive responses to the variables of perception, attitude, subjective norms, and interest, (2) As for the behavior variable, the percentage of responses in the high category < the number of the percentage of responses in the low category, which means that the research sample gave fewer positive responses to the variable behavior of lecturers in responding to the policy of the Independent Campus, (3) The structural equation model was in accordance Goodness Of Fit Index standards and can explain the use of the theory of Planned Of Behavioral in describing the relationship between perceptions of attitudes, subjective norms, interests, and behavior of lecturers in responding to the policy of Merdeka Belajar - Kampus Merdeka.
PENGUATAN EKONOMI MASYARAKAT: SOSIALISASI BUDIDAYA MADU TRIGONA DAN PEMBERIAN BANTUAN SARANG BUDIDAYA Purboyo, Purboyo; Alfisah, Erni; Yulianti, Farida; Zulfikar, Rizka; Lamsah, Lamsah; Maulida, Noorlaily
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v3i2.2007

Abstract

Pandemi covid 19 yang melanda sekitar 2 tahun telah membawa pada penurunan ekonomi sebagian masyarakat di pedesaan termasuk di desa Jambu Raya, untuk itu perlu adanya kegiatan yang bisa menambah penghasilan masyarakat, kegiatan pengabdian kepada masyarakat yang dilakukan ini salah-satunya untuk bisa memberikan tambahan penghasilan kepada masyarakat dengan sosialisasi budidaya lebah trigona atau dalam Bahasa setempat yaitu Bahasa Banjar dikenal dengan madu kelulut, lebah ini menghasilkan madu yang nantinya bisa dikonsumsi sendiri atau bisa dijual sebagai tambahan penghasilan. Tujuan kegiatan ini adalah (1) Mengembangkan potensi sumber daya Desa (2) Memberikan pengetahuan kepada masyarakat tentang budi daya madu Trigona, (3) Meningkatkan penghasilan masyarakat dengan tambahan mata pencaharian melalui budidaya lebah trigona. Mitra kegiatan adalah penduduk desa Jambu Raya yang berjumlah 20 orang, pelaksanaan kegiatan dengan metode (1) Tahap observasi dan persiapan,(2) Tahap pelaksanaan dengan ceramah, diskusi, tanya jawab, dilanjutkan dengan pemberian bantuan sarang koloni budidaya berikut peralatan pemanenan dan (3) Tahap evaluasi. Hasil evaluasi kegiatan secara umum mayoritas peserta/mitra memberikan penilaian baik dengan kegiatan ini, dan beberapa warga menyatakan berminat untuk membudidayakan lebah madu ini
PELATIHAN PEMBUATAN ABON BERBAHAN DASAR IKAN NILA GUNA MENINGKATKAN PEREKONOMIAN MASYARAKAT DESA ARANIO Purboyo, Purboyo; Yulianti, Farida; Alfisah, Erni; Zulfikar, Rizka; Lamsah, Lamsah; Mardah, Siti; Wicaksono, Teguh
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.3073

Abstract

Kegiatan pengabdian yang dilaksanakan di Desa Aranio, kecamatan Aranio, Kabupaten Banjar ini bertujuan untuk pemberdayaan masyarakat khususnya Ibu-Ibu di Desa Aranio guna meningkatkan keterampilan mengolah ikan nila dan meningkatkan perekonomian masyarakat Desa Aranio. Saat ini penduduk Desa Aranio banyak yang mempunyai mata pencaharian budidaya ikan nila, ikan nila ini dibudidayakan disepanjang aliran sungai riam kanan Desa Aranio,  hasil panen ikan nila selama ini hanya dijual mentah sehingga saat panen melimpah terkadang harga ikan bisa menjadi murah, tim pengabdian masyarakat UNISKA MAB Banjarmasin mencoba memberikan solusi dengan memberikan pelatihan bagaimana mengolah ikan nila menjadi panganan abon sehingga ikan nila yang selama ini  hanya dijual mentah dapat diolah dan mempunyai nilai tambah sebagai olahan abon yang dapat dijual sebagai panganan atau oleh-oleh khas Desa Aranio yang nantinya oleh-oleh ini dapat dijual di daerah wisata sungai kambang Desa Aranio. Metode yang dilakukan yaitu pelatihan, diskusi dan tanya jawab. Sasaran atau mitra adalah ibu-ibu Desa Aranio yang berjumlah 15 orang. Hasil kegiatan ini yaitu peserta pelatihan mampu membuat panganan abon berbahan dasar ikan nila, mampu membuat kemasan dan diharapkan mampu memasarkan hasil olahan abon ikan nila ini sebagai produk khas Desa Aranio. Kegiatan ini diharapkan dapat berkelanjutan dengan dilakukannya bimbingan lanjutan tentang pemasaran, pembinaan dan pendampingan lebih lanjut sehingga produk olahan abon ikan nila ini dapat memperoleh ijin produk dan lebih lanjut memperoleh akses pendanaan untuk dijadikan skala indutri rumah tangga yang berkelanjutan
Co-Authors Abdurrahim Alfisah, Erni Ananda Sabil Hussein Andarwati Basuki Farida Yulianti Firdaus Firdaus Herawaty, Ana Sofia Indalesari, Rezki Kurniaty Lamsah Lamsah, Lamsah Lusiana, Herlina Mardah, Siti Margono Margono Maulida, Noorlaily Mursanto, Mursanto Nanang Suryadi Prihatini Ade Mayvita, Prihatini Ade Purboyo, Purboyo Rahmi Widyanti Rina Rina Risnawati Risnawati Syahrani Teguh Wicaksono Valen Prasarry, Yudhita Vitria, Aida Wahyuni, Amalia