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All Journal Sosiohumaniora Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Journal of Governance Panggung Aptisi Transactions on Technopreneurship (ATT) Altasia : Jurnal Pariwisata Indonesia Jurnal Agrisistem: Seri Sosek dan Penyuluhan Informatio: Journal of Library and Information Science Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Mamangan Social Science Journal Studies in English Language and Education Manajemen dan Pariwisata Purbawidya: Jurnal Penelitian dan Pengembangan Arkeologi Sawerigading Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Kepariwisataan Indonesia: Jurnal Penelitian Dan Pengembangan Kepariwisataan Indonesia Ranah: Jurnal Kajian Bahasa
Kasno Pamungkas
Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Implementation of Corporate Social Responsibility in Community-Based Sustainable Tourism at Sari Ater Hot Springs Ciater Subang Annisa Primanty; Evi Novianti; Kasno Pamungkas
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 10 No 3 (2024): Agustus
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v10i3.27324

Abstract

Corporate Social Responsibility (CSR) serves as a platform supporting the development of sustainable tourism by involving the environment, local communities, and indigenous wisdom. the implementation of CSR in the tourism industry in West Java has not been optimal. CSR programs are often perceived as mere charitable activities without considering their effectiveness and benefits for the local community. Therefore, the aim of this research is to explore how corporate social responsibility (CSR) is practiced to realize community-based sustainable tourism with Sari Ater Hot Springs Ciater as the research object. The research method employs a qualitative approach with a case study methodology, utilizing observation, interviews, documentation, and literature review. This research is conducted at Sari Ater Hot Springs Ciater, West Java. The results indicate that PT. Sari Ater implements various forms of CSR that enable local communities to fully participate in the operational aspects of the tourist area and directly benefit from it. CSR implementation that focuses on community development can serve as a best model/inspiration in achieving sustainable tourism. Sari Ater Hot Springs Ciater provides an example of how tourism companies can positively influence the environment, local communities, and create a sustainable tourism experience.
Landscape Restoran sebagai Daya Saing Pemasaran Wisata Kuliner Tradisional Yanuar Reza Yulias; Kasno Pamungkas; Evi Novianti
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 11 No 4 (2025): Desember
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v11i4.31808

Abstract

The growth of the global tourism sector is closely tied to the increasing prominence of culinary tourism, which serves as both an economic driver and a medium for cultural preservation. In recent years, culinary destinations have actively promoted themselves through modern restaurants inspired by traditional architecture and regional cuisines. This trend reflects a structured commercial approach to sustaining cultural values while enhancing destination appeal. This study explores marketing strategies centered on traditional cultural attractions, including architectural heritage and local gastronomy that embody regional identity. A qualitative content analysis method was employed by examining promotional content and customer reviews published on Google Business Profiles. The units of analysis were selected purposively from culinary destinations known for their popularity and cultural representation. The findings reveal a new typology of digital marketing strategies rooted in local culture and storytelling. These strategies have proven effective in attracting tourists, increasing digital engagement, and strengthening destination competitiveness within the culinary tourism landscape. Furthermore, the study highlights the importance of collaboration among business owners, local communities, and digital platforms in fostering sustainable tourism growth. The research contributes to the development of culturally grounded tourism marketing models that can be adapted to various regional contexts across Indonesia. The study also provides practical insights for policymakers and tourism practitioners in designing integrated marketing strategies that align with sustainability principles.
OPTIMASI GOOGLE PROFIL BISNIS UNTUK BRANDING DESTINASI: STUDI KASUS DESA AGROWISATA NGANGGRING (PENDEKATAN LOGICAL FRAMEWORK): Optimization of Google Business Profile for Destination Branding: A Case Study of Nganggring Agrotourism Village Using the Logical Framework Approach Yulias, Yanuar Reza; Pamungkas, Kasno; Novianti, Evi
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 21 No. 2 (2025): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/j-agr-sosekpenyuluhan.v21i2.677

Abstract

Agrowisata berbasis masyarakat di Indonesia telah memperoleh legitimasi formal melalui keputusan menteri yang mengklasifikasikan destinasi wisata sepanjang kontinum, mulai dari perintis hingga mandiri. Namun, di Kabupaten Sleman, Yogyakarta, peningkatan status administratif tersebut tidak selalu diikuti oleh pertumbuhan jumlah wisatawan. Data wawancara dari Dinas Pariwisata Sleman menunjukkan bahwa sejumlah destinasi yang pernah berstatus “mandiri” atau “berkembang” kini menjadi tidak aktif, bahkan beberapa destinasi yang sebelumnya “maju” mengalami kemunduran ke tahap perintis akibat stagnasi kunjungan. Penelitian ini mengevaluasi efektivitas strategi pemasaran digital, khususnya pemanfaatan Google Profile Business, dalam meningkatkan visibilitas dan daya tarik wisata di Desa Agrowisata Nganggring. Dengan menggunakan pendekatan Logical Framework Approach (LFA) partisipatif, penelitian melibatkan para pemangku kepentingan dalam perencanaan dan pengelolaan promosi digital. Hasil Penelitian menunjukkan bahwa fluktuasi kunjungan wisatawan sepanjang tahun 2024 dipengaruhi oleh pola musiman, ketidakteraturan jadwal promosi, dan keterbatasan penjangkauan digital. Google Profile Business terbukti menjadi strategi pemasaran digital yang efektif karena hemat biaya yang mendukung pengambilan keputusan wisatawan melalui fitur ulasan, citra interaktif, dan pencarian berbasis lokasi yang berpengaruh terhadap peningkatan kunjungan sebesar 30%. Kebaruan studi ini terletak pada perumusan model pengoptimalan Google Profile Business yang mengintegrasikan konten lokal, seperti agrowisata salak dan edukasi susu kambing Etawa, untuk meningkatkan keterlibatan pengguna dan memperkuat citra destinasi. Penelitian ini juga merekomendasikan integrasi Google Profile Business dengan media video pendek serta penguatan literasi digital pengelola sebagai strategi kunci menuju pariwisata berkelanjutan.
Strategi Pengembangan Lahan Sawah sebagai Daya Tarik Wisata di Desa Segaran Karawang Budiman, Christian Julianto; Pamungkas, Kasno; Endyana, Cipta
Altasia Jurnal Pariwisata Indonesia Vol. 8 No. 1 (2026): Jurnal ALTASIA (Februari)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v8i1.11362

Abstract

Desa Segaran di Kabupaten Karawang memiliki potensi lahan sawah produktif seluas lebih dari 300 hektar yang terintegrasi dengan Kawasan Percandian Batujaya yang bersejarah. Namun, pemanfaatan lahan sawah sebagai daya tarik wisata belum dikembangkan secara optimal, sementara penelitian sebelumnya lebih banyak berfokus pada pengembangan agrowisata di daerah lain tanpa menyentuh potensi integrasi dengan warisan budaya. Penelitian ini bertujuan merumuskan strategi pengembangan lahan sawah sebagai daya tarik wisata di Desa Segaran yang terintegrasi dengan kawasan percandian. Pendekatan kualitatif deskriptif digunakan untuk menggali secara mendalam persepsi dan pengalaman para pemangku kepentingan. Data dikumpulkan melalui wawancara semi-terstruktur terhadap 12 informan yang mewakili unsur pentahelix, observasi lapangan, dan studi dokumentasi. Analisis data menggunakan model Miles dan Huberman serta pendekatan SWOT. Hasil penelitian menunjukkan bahwa potensi agrowisata Desa Segaran didukung oleh lanskap sawah yang asri, kedekatan dengan wilayah metropolitan, serta masyarakat yang telah terbiasa dengan pariwisata. Namun, pengembangan terkendala oleh keterbatasan infrastruktur, fasilitas pendukung, kapasitas sumber daya manusia, dan promosi. Berdasarkan analisis SWOT, dirumuskan empat strategi utama yang diintegrasikan ke dalam peta jalan empat fase: penguatan kapasitas komunitas, pengembangan produk dasar, ekspansi pasar, dan konsolidasi berkelanjutan. Keterbatasan penelitian ini terletak pada pendekatan kualitatif yang tidak dapat digeneralisasi dan belum dikajinya aspek kelayakan ekonomi. Penelitian lanjutan dengan pendekatan kuantitatif atau campuran direkomendasikan untuk menguji efektivitas strategi yang dirumuskan.
Peran Pemerintah Desa dalam Pengembangan Desa Wisata Nagrog, Kecamatan Cipatujah, Kabupaten Tasikmalaya Smesta, Bagas Lanang; Khadijah, Ute Lies Siti; Pamungkas, Kasno
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2025): Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v3i1.4653

Abstract

This research explores the role of the Nagrog Village Government in advancing the Nagrog Tourism Village located in Cipatujah District, Tasikmalaya Regency. Utilizing a qualitative approach with a case study method, data were gathered through in-depth interviews, direct observations, and literature reviews. The study's results indicate that the Nagrog Village Government holds a pivotal role in the tourism village's development by improving coordination with Pokdarwis and BUMDes, implementing Village Regulations (Perdes) as a legal framework, and enhancing tourism-related infrastructure. Despite these efforts, challenges persist, including the lack of long-term development plans, insufficient support for Micro, Small, and Medium Enterprises (MSMEs), and ineffective promotional strategies. While the management of Tonjong Canyon as the main attraction has positively influenced the local economy, its contribution to Village Original Income (PAD) remains minimal. To achieve sustainable tourism village development, it is crucial to strengthen strategic planning, maximize digital marketing efforts, and improve MSME support.
Penggunaan Konten Visual Media Sosial dan Keputusan Kunjungan Wisatawan: Tinjauan Sistematis Review Zahra, Izzatun; Endyana, Cipta; Pamungkas, Kasno; Nugraha, Awaludin
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 2 (2026): Maret 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v8i2.2511

Abstract

Perkembangan media sosial telah mengubah cara wisatawan mencari informasi dan mengambil keputusan perjalanan, dengan konten visual menjadi elemen kunci dalam komunikasi destinasi. Penelitian ini bertujuan meninjau secara sistematis literatur akademik periode 2015-2025 mengenai peran konten visual di media sosial dalam membentuk niat dan keputusan kunjungan wisatawan. Menggunakan pendekatan Systematic Literature Review (SLR) berbasis kerangka PRISMA, sebanyak 296 artikel dari basis data Scopus diseleksi, hingga diperoleh 27 artikel jurnal peer-reviewed berstatus open access untuk dianalisis mendalam. Hasil kajian menunjukkan bahwa foto, video, travel vlog, dan user-generated content berfungsi sebagai stimulus utama yang memengaruhi respons kognitif dan afektif wisatawan melalui pembentukan citra destinasi, ekspektasi pengalaman, dan persepsi awal serta memengaruhi niat kunjungan wisatawan. Publikasi meningkat signifikan pasca-2020, meskipun penelitian masih terfragmentasi dari sisi platform dan pendekatan teoretis.
Strategi Pengembangan Lahan Sawah sebagai Daya Tarik Wisata di Desa Segaran Karawang Budiman, Christian Julianto; Pamungkas, Kasno; Endyana, Cipta
Altasia Jurnal Pariwisata Indonesia Vol. 8 No. 1 (2026): Jurnal ALTASIA (Februari)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v8i1.11362

Abstract

Desa Segaran di Kabupaten Karawang memiliki potensi lahan sawah produktif seluas lebih dari 300 hektar yang terintegrasi dengan Kawasan Percandian Batujaya yang bersejarah. Namun, pemanfaatan lahan sawah sebagai daya tarik wisata belum dikembangkan secara optimal, sementara penelitian sebelumnya lebih banyak berfokus pada pengembangan agrowisata di daerah lain tanpa menyentuh potensi integrasi dengan warisan budaya. Penelitian ini bertujuan merumuskan strategi pengembangan lahan sawah sebagai daya tarik wisata di Desa Segaran yang terintegrasi dengan kawasan percandian. Pendekatan kualitatif deskriptif digunakan untuk menggali secara mendalam persepsi dan pengalaman para pemangku kepentingan. Data dikumpulkan melalui wawancara semi-terstruktur terhadap 12 informan yang mewakili unsur pentahelix, observasi lapangan, dan studi dokumentasi. Analisis data menggunakan model Miles dan Huberman serta pendekatan SWOT. Hasil penelitian menunjukkan bahwa potensi agrowisata Desa Segaran didukung oleh lanskap sawah yang asri, kedekatan dengan wilayah metropolitan, serta masyarakat yang telah terbiasa dengan pariwisata. Namun, pengembangan terkendala oleh keterbatasan infrastruktur, fasilitas pendukung, kapasitas sumber daya manusia, dan promosi. Berdasarkan analisis SWOT, dirumuskan empat strategi utama yang diintegrasikan ke dalam peta jalan empat fase: penguatan kapasitas komunitas, pengembangan produk dasar, ekspansi pasar, dan konsolidasi berkelanjutan. Keterbatasan penelitian ini terletak pada pendekatan kualitatif yang tidak dapat digeneralisasi dan belum dikajinya aspek kelayakan ekonomi. Penelitian lanjutan dengan pendekatan kuantitatif atau campuran direkomendasikan untuk menguji efektivitas strategi yang dirumuskan.
Holistic strategy for preserving Sundanese dance digitally: Digitization, intelectual property rights, sustainable cultural regeneration Khadijah, Ute Lies Siti; Pamungkas, Kasno; Rafianti, Laina; Lusiana, Elnovani; Bifakhlina, Febriyanti
Jurnal Informatio Vol 6, No 2 (2026): 2026
Publisher : Faculty of Communication, Padjadjaran University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/inf.v6i2.67970

Abstract

Background: Sundanese traditional dance is an intangible cultural heritage that carries historical memory, embodied knowledge, aesthetic values, and collective identity. In the contemporary digital environment, this heritage faces intertwined challenges: declining regeneration among young people, weak documentation practices, limited digital capacity in community-based studios, and legal vulnerability caused by incomplete intellectual property protection. Purpose: This study aims to formulate and evaluate a holistic preservation strategy for Sundanese traditional dance by integrating digital archiving, community capacity building, intellectual property protection, and cultural sustainability planning. Methods: The study employed Community Action Research with Azka Studio Dance Community in Rancaekek, Bandung Regency. Data were collected through field observation, interviews with studio managers and participants, documentation studies, training records, metadata compilation, and reflective evaluation. The intervention was organized into four connected stages: diagnosing preservation gaps, planning community-based actions, implementing digitization and legal-literacy activities, and evaluating sustainability outcomes. Results: The intervention achieved the main targeted outputs: ten dance works were documented in high-definition video and described using cultural metadata; eight young digital cadres were trained to manage documentation workflows; thirty youths participated in dance regeneration activities; twenty artists received intellectual property training; five dance works were prepared for copyright registration; and digital dissemination through social media increased public visibility. Conclusion: The study demonstrates that preservation of intangible cultural heritage requires more than recording performances. A sustainable model depends on the integration of archival standards, community participation, legal awareness, and regeneration mechanisms. For Library and Information Science, the case contributes a practical model of community-based digital cultural archiving that connects documentation, metadata, access, rights management, and long-term stewardship.
Riset Bibiliometrik: AI Generative Content dalam Art and Designs (2020-2024) Elvina Nanda Meidiani; Kurniawan Saefullah; Kasno Pamungkas
PANGGUNG Vol 36 No 2 (2026): Visual and Performative Semiotics in Contemporary Art and Cultural Practices: Si
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v36i2.3743

Abstract

This paper analyzes the development of Artificial Intelligence Generated Content (AIGC) research in art and design from 2020 to 2024 using bibliometric methods. Addressing the limited systematic mapping of this field, it examines publication trends, dominant keywords, major institutions, and research clusters. A total of 341 Scopus-indexed articles were screened using PRISMA guidelines and analyzed with VOSviewer. Results reveal rapid growth after 2021, led by China, the United States, and the United Kingdom. Four main clusters emerged: AI technical foundations, creative applications, human–AI interaction, and computer vision. Hasselt University and the University of Antwerp were among the leading contributors. This study provides a structured overview of AIGC in creative fields and highlights computer-aided design and product design as promising directions for future research. 
Local Wisdom-Based Tourism Zoning in Yaro Wora Village, East Nusa Tenggara Hannif Andy Al Anshori; An Nuur Khairune Nisa; Dina Oktavia; Reiza Dienaputra; Bambang Hermanto; Heru Nurasa; Awaludin Nugraha; Kasno Pamungkas
PURBAWIDYA Vol. 15 No. 1 (2026): Vol. 15(1) Juni 2026
Publisher : Badan Riset dan Inovasi Nasional (BRIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55981/purbawidya.2026.14165

Abstract

Yaro Wora traditional village, located in West Sumba Regency, East Nusa Tenggara Province, is a unique cultural landscape rich in indigenous wisdom, but it lacks a solid scientific basis for spatial planning and tourism zoning. The absence of empirical studies on customary-based tourism zoning has hindered the creation of an integrative model linking cultural preservation with tourism development. This study aims to formulate a cultural protection strategy for Yaro Wora by developing a tourism zoning framework rooted in local values, indigenous knowledge, and traditional Sumbanese spatial organization. Using a qualitative participatory approach, the research combines Participatory Rural Appraisal (PRA) and Focus Group Discussions (FGDs) to understand community perceptions of sacred, communal, and public spaces. Data were gathered through observation, interviews, and documentation, and then analyzed thematically through spatial ethnography and participatory planning principles. Findings show that implementing Community Use Zones (CUZs),  including core multifunctional areas, critical linkage areas, and service connectivity areas, creates a spatial management system that harmonizes ecological, cultural, and spiritual dimensions. This zoning model functions as both a cultural heritage protection tool and a governance framework supporting ecological sustainability and community empowerment. The study strengthens conceptual and empirical foundations for adaptive, inclusive, and equitable tourism zoning policies rooted in local wisdom within Sumba’s indigenous communities.
Co-Authors Ajie Nugraha, Katon Sena Alfi Turni Aji Sulistyaningrum An Nuur Khairune Nisa Andi Harmoko Arifin Andini, Cindy Andriyansah . Annisa Primanty Awaludin Nugraha Bahurekso, Putu Radar Baitulloh, Taqiy Gusdi Bambang Hermanto Bifakhlina, Febriyanti Budiman, Christian Julianto Cipta Endyana Dina Oktavia Ekaning Krisnawati Elnovani Lusiana Elvina Nanda Meidiani Endayana, Cipta Eva Tuckyta Sari Sujatna Evi Novianti Evi Novianti Hadian, Mohammad Sapari Dwi Hannif Andy Al Anshori Hannif Andy Al Anshori Heriyanto Heriyanto Heriyanto Heriyanto Heru Nurasa Ira Geraldina Kurniawan Saefullah Laina Rafianti Lazuardina, Annisa Manggarani, Cynthia Ayu Meita Lukitawati Sujatna Meita Lukitawati Sujatna Muhammad Dzulkifli Nurul Hikmayaty Saefullah Putra, Adhika Graha Irianto Reiza D. Dienaputra Reza Permadi Rosaria Mita Amalia Rosaria Mita Amalia Smesta, Bagas Lanang Subchan, Subchan Sujatna, Meita Lukitawati Ute Lies Siti Khadijah Yanuar Reza Yulias Ypsi Soeria Soemantri Yulias, Yanuar Reza Yundari, Yundari Yustikasari, Yustikasari Zahra, Izzatun