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All Journal E-Journal of Tourism Sosiohumaniora Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Journal of Governance Aptisi Transactions on Technopreneurship (ATT) Altasia : Jurnal Pariwisata Indonesia Jurnal Agrisistem: Seri Sosek dan Penyuluhan Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Mamangan Social Science Journal Studies in English Language and Education Manajemen dan Pariwisata Sawerigading Jurnal Manajemen Pariwisata dan Perhotelan
Kasno Pamungkas
Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Exploring Sustainable Tourism Resources to Realise Ergo Green Tourism in Indonesia Andriyansah, Andriyansah; Subchan, Subchan; Pamungkas, Kasno; Geraldina, Ira; Arifin, Andi Harmoko; Manggarani, Cynthia Ayu
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 2 (2025): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i2.499

Abstract

This research examines sustainable tourism in Indonesia, focusing on Ergo Green Tourism, a model that integrates ergonomic principles with green tourism. With the tourism sector significant economic contribution, there is a growing need for a model that balances environmental sustainability with tourist comfort. The research aims to evaluate the Ergo Green Tourism model by analyzing the relationships between Environmental Green Knowledge, Green Marketing, and Environmental Protection in promoting sustainability and improving tourism performance in Indonesia. A quantitative approach using Structural Equation Modeling (SEM) was employed. Data was gathered from MSMEs in key Indonesian tourist destinations through structured questionnaires and in-depth interviews, combining both quantitative and qualitative insights. The findings show that environmental protection and environmental knowledge positively influence green marketing, Ergo Green Tourism, and sustainability. Furthermore, green marketing significantly enhances the development of Ergo Green Tourism. This research highlights the importance of integrating green and ergonomic practices into tourism. It provides actionable insights for stakeholders, including MSMEs and policymakers, and suggests further research to refine the model and assess its long-term impact across different regions in Indonesia.
A Corpus-Based Study of Pronouns in Bahasa Indonesia: A Case Study of Aku/Saya and Kita/Kami Eva Tuckyta Sari Sujatna; Kasno Pamungkas; Meita Lukitawati Sujatna
SAWERIGADING Vol 30, No 1 (2024): Sawerigading, Edisi Juni 2024
Publisher : Balai Bahasa Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/sawer.v30i1.1307

Abstract

The first-person pronouns in Bahasa Indonesia have two forms: singular and plural. The singular pronoun forms are saya and aku for the singular pronoun forms, while the plural pronoun forms for the first-person are kita and kami. This paper aims to figure out the highest number of both singular and plural forms in Bahasa Indonesia, the number of the first-person singular pronouns form aku and saya, and the number of the plural pronouns for first-person forms kami and kita. The corpus linguistic method is applied in this research. Using corpus software, vis. AntConc 3.5.8 tool, the pronouns aku, saya, kita, and kami were identified. The 8,432,978 tokens were obtained from four different sources: newspapers, magazines, short stories, and novels. From the number of collected tokens, 224,796 corpora were classified as singular and plural pronouns. The result of the research shows that 1) the amount of the singular pronoun for the first-person is higher than the plural form; 2) the quantity of the singular pronoun form for the first-person aku is higher than saya; and 3) the usage of the plural pronoun of the first-person forms kami is higher than kita established in the four sources of the corpus.  AbstrakPronomina orang pertama di dalam bahasa Indonesia memiliki dua bentuk: tunggal dan jamak. Bentuk pronomina tunggal adalah saya dan aku, sedangkan bentuk jamaknya adalah kita dan kami. Tujuan penelitian ini mendeskripsikan pronomina yang memiliki jumlah terbanyak yang berbentuk tunggal dan jamak dalam bahasa Indonesia, baik pronomina orang pertama berbentuk tunggal saya dan aku serta pronomina orang pertama yang berbentuk jamak kami dan kita. Penelitian ini menggunakan metode linguistik korpus. Dengan menggunakan perangkat lunak korpus, vis. aplikasi AntConc 3.5.8, kata ganti aku, saya, kita, dan kami diidentifikasi. Sebanyak 8.432.978 token yang berasal dari koran, majalah, cerita pendek, dan novel digunakan sebagai data penelitian ini. Dari sejumlah token tersebut, 224.796 korpus diklasifikasikan. Hasil penelitian menunjukkan bahwa 1) jumlah pronomina orang pertama tunggal lebih banyak dari pronomina orang pertama jamak; 2) penggunaan pronomina aku lebih banyak dari saya; dan 3) dari empat sumber korpus yang digunakan dilaporkan bahwa penggunaan pronomina orang pertama jamak kami lebih banyak dari kita.
Implementation of Corporate Social Responsibility in Community-Based Sustainable Tourism at Sari Ater Hot Springs Ciater Subang Annisa Primanty; Evi Novianti; Kasno Pamungkas
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 10 No 3 (2024): Agustus
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v10i3.27324

Abstract

Corporate Social Responsibility (CSR) serves as a platform supporting the development of sustainable tourism by involving the environment, local communities, and indigenous wisdom. the implementation of CSR in the tourism industry in West Java has not been optimal. CSR programs are often perceived as mere charitable activities without considering their effectiveness and benefits for the local community. Therefore, the aim of this research is to explore how corporate social responsibility (CSR) is practiced to realize community-based sustainable tourism with Sari Ater Hot Springs Ciater as the research object. The research method employs a qualitative approach with a case study methodology, utilizing observation, interviews, documentation, and literature review. This research is conducted at Sari Ater Hot Springs Ciater, West Java. The results indicate that PT. Sari Ater implements various forms of CSR that enable local communities to fully participate in the operational aspects of the tourist area and directly benefit from it. CSR implementation that focuses on community development can serve as a best model/inspiration in achieving sustainable tourism. Sari Ater Hot Springs Ciater provides an example of how tourism companies can positively influence the environment, local communities, and create a sustainable tourism experience.
Landscape Restoran sebagai Daya Saing Pemasaran Wisata Kuliner Tradisional Yanuar Reza Yulias; Kasno Pamungkas; Evi Novianti
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 11 No 4 (2025): Desember
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v11i4.31808

Abstract

The growth of the global tourism sector is closely tied to the increasing prominence of culinary tourism, which serves as both an economic driver and a medium for cultural preservation. In recent years, culinary destinations have actively promoted themselves through modern restaurants inspired by traditional architecture and regional cuisines. This trend reflects a structured commercial approach to sustaining cultural values while enhancing destination appeal. This study explores marketing strategies centered on traditional cultural attractions, including architectural heritage and local gastronomy that embody regional identity. A qualitative content analysis method was employed by examining promotional content and customer reviews published on Google Business Profiles. The units of analysis were selected purposively from culinary destinations known for their popularity and cultural representation. The findings reveal a new typology of digital marketing strategies rooted in local culture and storytelling. These strategies have proven effective in attracting tourists, increasing digital engagement, and strengthening destination competitiveness within the culinary tourism landscape. Furthermore, the study highlights the importance of collaboration among business owners, local communities, and digital platforms in fostering sustainable tourism growth. The research contributes to the development of culturally grounded tourism marketing models that can be adapted to various regional contexts across Indonesia. The study also provides practical insights for policymakers and tourism practitioners in designing integrated marketing strategies that align with sustainability principles.
OPTIMASI GOOGLE PROFIL BISNIS UNTUK BRANDING DESTINASI: STUDI KASUS DESA AGROWISATA NGANGGRING (PENDEKATAN LOGICAL FRAMEWORK): Optimization of Google Business Profile for Destination Branding: A Case Study of Nganggring Agrotourism Village Using the Logical Framework Approach Yulias, Yanuar Reza; Pamungkas, Kasno; Novianti, Evi
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 21 No. 2 (2025): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/j-agr-sosekpenyuluhan.v21i2.677

Abstract

Agrowisata berbasis masyarakat di Indonesia telah memperoleh legitimasi formal melalui keputusan menteri yang mengklasifikasikan destinasi wisata sepanjang kontinum, mulai dari perintis hingga mandiri. Namun, di Kabupaten Sleman, Yogyakarta, peningkatan status administratif tersebut tidak selalu diikuti oleh pertumbuhan jumlah wisatawan. Data wawancara dari Dinas Pariwisata Sleman menunjukkan bahwa sejumlah destinasi yang pernah berstatus “mandiri” atau “berkembang” kini menjadi tidak aktif, bahkan beberapa destinasi yang sebelumnya “maju” mengalami kemunduran ke tahap perintis akibat stagnasi kunjungan. Penelitian ini mengevaluasi efektivitas strategi pemasaran digital, khususnya pemanfaatan Google Profile Business, dalam meningkatkan visibilitas dan daya tarik wisata di Desa Agrowisata Nganggring. Dengan menggunakan pendekatan Logical Framework Approach (LFA) partisipatif, penelitian melibatkan para pemangku kepentingan dalam perencanaan dan pengelolaan promosi digital. Hasil Penelitian menunjukkan bahwa fluktuasi kunjungan wisatawan sepanjang tahun 2024 dipengaruhi oleh pola musiman, ketidakteraturan jadwal promosi, dan keterbatasan penjangkauan digital. Google Profile Business terbukti menjadi strategi pemasaran digital yang efektif karena hemat biaya yang mendukung pengambilan keputusan wisatawan melalui fitur ulasan, citra interaktif, dan pencarian berbasis lokasi yang berpengaruh terhadap peningkatan kunjungan sebesar 30%. Kebaruan studi ini terletak pada perumusan model pengoptimalan Google Profile Business yang mengintegrasikan konten lokal, seperti agrowisata salak dan edukasi susu kambing Etawa, untuk meningkatkan keterlibatan pengguna dan memperkuat citra destinasi. Penelitian ini juga merekomendasikan integrasi Google Profile Business dengan media video pendek serta penguatan literasi digital pengelola sebagai strategi kunci menuju pariwisata berkelanjutan.
Strategi Pengembangan Lahan Sawah sebagai Daya Tarik Wisata di Desa Segaran Karawang Budiman, Christian Julianto; Pamungkas, Kasno; Endyana, Cipta
Altasia Jurnal Pariwisata Indonesia Vol. 8 No. 1 (2026): Jurnal ALTASIA (Februari)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v8i1.11362

Abstract

Desa Segaran di Kabupaten Karawang memiliki potensi lahan sawah produktif seluas lebih dari 300 hektar yang terintegrasi dengan Kawasan Percandian Batujaya yang bersejarah. Namun, pemanfaatan lahan sawah sebagai daya tarik wisata belum dikembangkan secara optimal, sementara penelitian sebelumnya lebih banyak berfokus pada pengembangan agrowisata di daerah lain tanpa menyentuh potensi integrasi dengan warisan budaya. Penelitian ini bertujuan merumuskan strategi pengembangan lahan sawah sebagai daya tarik wisata di Desa Segaran yang terintegrasi dengan kawasan percandian. Pendekatan kualitatif deskriptif digunakan untuk menggali secara mendalam persepsi dan pengalaman para pemangku kepentingan. Data dikumpulkan melalui wawancara semi-terstruktur terhadap 12 informan yang mewakili unsur pentahelix, observasi lapangan, dan studi dokumentasi. Analisis data menggunakan model Miles dan Huberman serta pendekatan SWOT. Hasil penelitian menunjukkan bahwa potensi agrowisata Desa Segaran didukung oleh lanskap sawah yang asri, kedekatan dengan wilayah metropolitan, serta masyarakat yang telah terbiasa dengan pariwisata. Namun, pengembangan terkendala oleh keterbatasan infrastruktur, fasilitas pendukung, kapasitas sumber daya manusia, dan promosi. Berdasarkan analisis SWOT, dirumuskan empat strategi utama yang diintegrasikan ke dalam peta jalan empat fase: penguatan kapasitas komunitas, pengembangan produk dasar, ekspansi pasar, dan konsolidasi berkelanjutan. Keterbatasan penelitian ini terletak pada pendekatan kualitatif yang tidak dapat digeneralisasi dan belum dikajinya aspek kelayakan ekonomi. Penelitian lanjutan dengan pendekatan kuantitatif atau campuran direkomendasikan untuk menguji efektivitas strategi yang dirumuskan.
Peran Pemerintah Desa dalam Pengembangan Desa Wisata Nagrog, Kecamatan Cipatujah, Kabupaten Tasikmalaya Smesta, Bagas Lanang; Khadijah, Ute Lies Siti; Pamungkas, Kasno
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2025): Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v3i1.4653

Abstract

This research explores the role of the Nagrog Village Government in advancing the Nagrog Tourism Village located in Cipatujah District, Tasikmalaya Regency. Utilizing a qualitative approach with a case study method, data were gathered through in-depth interviews, direct observations, and literature reviews. The study's results indicate that the Nagrog Village Government holds a pivotal role in the tourism village's development by improving coordination with Pokdarwis and BUMDes, implementing Village Regulations (Perdes) as a legal framework, and enhancing tourism-related infrastructure. Despite these efforts, challenges persist, including the lack of long-term development plans, insufficient support for Micro, Small, and Medium Enterprises (MSMEs), and ineffective promotional strategies. While the management of Tonjong Canyon as the main attraction has positively influenced the local economy, its contribution to Village Original Income (PAD) remains minimal. To achieve sustainable tourism village development, it is crucial to strengthen strategic planning, maximize digital marketing efforts, and improve MSME support.
Penggunaan Konten Visual Media Sosial dan Keputusan Kunjungan Wisatawan: Tinjauan Sistematis Review Zahra, Izzatun; Endyana, Cipta; Pamungkas, Kasno; Nugraha, Awaludin
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 2 (2026): Maret 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v8i2.2511

Abstract

Perkembangan media sosial telah mengubah cara wisatawan mencari informasi dan mengambil keputusan perjalanan, dengan konten visual menjadi elemen kunci dalam komunikasi destinasi. Penelitian ini bertujuan meninjau secara sistematis literatur akademik periode 2015-2025 mengenai peran konten visual di media sosial dalam membentuk niat dan keputusan kunjungan wisatawan. Menggunakan pendekatan Systematic Literature Review (SLR) berbasis kerangka PRISMA, sebanyak 296 artikel dari basis data Scopus diseleksi, hingga diperoleh 27 artikel jurnal peer-reviewed berstatus open access untuk dianalisis mendalam. Hasil kajian menunjukkan bahwa foto, video, travel vlog, dan user-generated content berfungsi sebagai stimulus utama yang memengaruhi respons kognitif dan afektif wisatawan melalui pembentukan citra destinasi, ekspektasi pengalaman, dan persepsi awal serta memengaruhi niat kunjungan wisatawan. Publikasi meningkat signifikan pasca-2020, meskipun penelitian masih terfragmentasi dari sisi platform dan pendekatan teoretis.
Co-Authors Ajie Nugraha, Katon Sena Andi Harmoko Arifin Andini, Cindy Andriyansah . Annisa Primanty Awaludin Nugraha Bahurekso, Putu Radar Baitulloh, Taqiy Gusdi Budiman, Christian Julianto Cipta Endyana Ekaning Krisnawati Endayana, Cipta Eva Tuckyta Sari Sujatna Evi Novianti Evi Novianti Hadian, Mohammad Sapari Dwi Heriyanto Heriyanto Heriyanto Heriyanto Ira Geraldina Lazuardina, Annisa Manggarani, Cynthia Ayu Meita Lukitawati Sujatna Meita Lukitawati Sujatna Putra, Adhika Graha Irianto Rosaria Mita Amalia Rosaria Mita Amalia Smesta, Bagas Lanang Subchan, Subchan Sujatna, Meita Lukitawati Ute Lies Siti Khadijah Yanuar Reza Yulias Ypsi Soeria Soemantri Yulias, Yanuar Reza Yundari, Yundari Yustikasari, Yustikasari Zahra, Izzatun