Article Per Year (5 Year)
p-Index From 2021 - 2026
2.195
P-Index
This Author published in this journals
All Journal MediaTor: Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Mediator Paramita: Historical Studies Journal JAS (Journal of ASEAN Studies) Jurnal Ilmu Komunikasi Khazanah Pendidikan Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PENDIDIKAN TAMBUSAI Jurnal Sosial Humaniora IKRA-ITH ABDIMAS Management Studies and Entrepreneurship Journal (MSEJ) Indonesian Journal for Social Responsibility Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan E-Jurnal Manajemen Trisakti School of Management (TSM) QISTINA: Jurnal Multidisiplin Indonesia Innovative: Journal Of Social Science Research
Prima Mulyasari Agustina
Universitas Bakrie
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Mediator

 1 
Analisis “Brand Equity” Siaran Berita Stasiun Televisi Swasta Indonesia Sugiono, Arif; Agustini, Prima Mulyasari
Mediator Vol 5, No 2 (2004)
Publisher : FIkom Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui keadaan berbagai merek siaran berita stasiun televisi swasta berdasarkan dimensi ekuitas mereknya, dengan memfokuskan pada empat dimensi ekuitas merek, yang meliputi loyalitas merek, kesadaran merek, persepsi kualitas, dan asosiasi merek. Metode yang digunakan metode deskriptif, dengan analisis data menggunakan tabulasi dan teknik skala. Hasil penelitian dari dimensi loyalitas merek tiga besar siaran berita secara berurutan adalah Buser, Patroli dan Liputan 6 Petang. Dari dimensi Kesadaran Merek tiga siaran berita yang disebut adalah Buser, Patroli dan Liputan 6 Petang. Dari segi asosiasi merek, Buletin Siang dan Liputan 6 Siang (44%), diasosiasikan sebagai siaran berita yang penyajiannya cepat. Patroli (62%) diasosiasikan siaran berita yang penyajiannya akurat (benar dan obyektif) Info Manca Negara (56%) diasosiasikan sebagai siaran berita yang penyajiannya cukup menarik. Dari dimensi persepsi kualitas yang dijadikan pedoman adalah, kecepatan berita 31%, keakuratan aberita 36%, penyajian berita 33%, dengan urutan merek siaran berita Liputan 6 Siang, Buser, dan Patroli.
Membangun Loyalitas Pelanggan “Citilink” Garuda: Tinjauan Manajemen Hubungan Pelanggan Agustini, Prima Mulyasari
Mediator Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : FIkom Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Building a loyal customer community is the aim of transportation business. Citilink as one of national flag carrier manages its customer relation by maintaining communication among customer, corporate, and workforce. Using communication management approach to build a close connection among its customers, Citilink focused on 4 aspects: makes regular repeat purchase, purchases across products and service lines, refers others, and demonstratesimmunity to the pull of competition. A system of customer satisfaction fulfillment needs to be established to ensure customer loyalty.
Kompetisi Industri Transportasi: Tinjauan Komunikasi Pemasaran Jasa PT Kereta Api Indonesia Agustini, Prima Mulyasari
Mediator Vol 9, No 1 (2008): Isu Komunikasi Kesehatan yang Ter-”Pojok”-kan
Publisher : FIkom Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of transportation industry has removed the train business from its monopolistic business. Sooner or later, the government will open up opportunity for private parties to participate in the train business. In order to successfully anticipate this future, PT Kereta Api Indonesia (KAI) needs to change its communication strategy. Integrated Service Marketing Communication (ISMC) was recommended as a strategic approach covering management of service promise, management of customer expectation, customer education improvement, and management of internal marketing communication.
Co-Authors Anindhita, Nadira Arif Sugiono Aryo Subarkah Eddyono Atthahirah, Amienah Cintiya, Devina Dewi, Ratih Utami Elgusia, Reghina Eli Jamilah Mihardja Fatin Adriati Guson P Kuntarto Iman Santoso, Berkah Indarmawan, Aldo Indriani, Putri Kurnia, Ari Lestari, Dinda Dwi Mariano, Houce Murtadha, Hasan Ali Murtanti Putri, Dianingtyas NDINI, AYU SEKAR Noer, Mochammad Kresna Pinota, Agung Febra Prof. Ir. Sofia W. Alisjahbana, M.Sc., Ph.D., Prof. Ir. Sofia W. Raditya, Fakhri Rendy Putra Suryadiningrat Simon, Victoria Tuti Widiastuti Widyastuti, Dominica Arni Yayusman, Meilinda Sari