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All Journal KREDO : Jurnal Ilmiah Bahasa dan Sastra Parataksis: Jurnal Bahasa, Sastra, dan Pembelajaran Bahasa Indonesia Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL PENDIDIKAN TAMBUSAI Jurnal Informatika dan Rekayasa Perangkat Lunak JURNAL PUBLISITAS Jurnal Teknik Industri Terintegrasi (JUTIN) Journal of Education Research International Journal of Education and Social Science (IJESS) Edunity: Kajian Ilmu Sosial dan Pendidikan Tadwin: Jurnal Ilmu Perpustakaan dan Informasi Journal of Software Engineering and Information System (SEIS) Aktivasi: Jurnal Pemberdayaan Masyarakat Jurnal Cendekia Ilmiah
Ardiansyah, Arif
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Branding Strategies and Digital Journalism for Promoting Sulam Angkinan: An Ethnographic Study in Sungai Lais, Palembang Ardiansyah, Arif; Suhendra, Suhendra; Laraskana, Tiara Nesva
Jurnal Publisitas Vol 12 No 2 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v12i2.685

Abstract

This study addressed the challenges faced by traditional embroidery artisans of Sulam Angkinan in Sungai Lais, Palembang, in gaining public attention and sustaining cultural heritage in the digital age. It aimed to explore how branding strategies and digital journalism through social media serve as tools for cultural empowerment and economic visibility. Employing a qualitative ethnographic approach, the study collected data through in-depth interviews, participant observation, and social media content analysis involving local artisans, community leaders, and digital content creators. The results show that social media storytelling enhances the visibility of Sulam Angkinan and fosters a renewed cultural identity among artisans and their communities. The study concludes that digital journalism, when combined with strategic branding, is a powerful medium to sustain local heritage while reaching wider audiences. These findings contribute to mass communication scholarship by offering a deeper understanding of the intersection between digital media practices and traditional cultural promotion
Co-Authors Apriana, Enika Dwi ARDIANSYAH ARDIANSYAH AYU LESTARI desi aryani Desi Purnamasari Dessy Wardiah, Dessy Dewiyana, Himma Dwi Budi Santoso Fadilah , Evi Fitriani Fitriani Fitriani, Yessi Ginting, Anita Dilosa Haslina, Mesni Herlina Herlina Hidayati, Eka Suci Houtman Juan Juniarti, Elvi Kazim, Eka Satria Laraskana, Tiara Nesva Lishapsari Prihatini Missriani Missriani, Missriani Nopriawan Mahriadi Nur Ahyani Pratiwi Utami, Rizka Pusnita, Indah Rinci Kembang Hapsari Salman Alfarisi Santoso, Syahrul Riza Andi Sirri, Latiful Siti Lady Havivi Siti Rukiyah, Siti Suhendra Suhendra Sukmana, Ayu Andini Susanti, Yesi Tarigan, Viga Liora Ateta Wardarita, Hj. Ratu Wardarita, Ratu Yanto, Haryadi Yanuri, Yanuri