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All Journal Buletin Udayana Mengabdi JAM : Jurnal Aplikasi Manajemen JPM17: Jurnal Pengabdian Masyarakat urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Entrepreneur dan Entrepreneurship (JEE) Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat PLAKAT : Jurnal Pelayanan Kepada Masyarakat International Journal of Environmental, Sustainability, and Social Science Calathu: Jurnal Ilmu Komunikasi Jurnal InterAct RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ilmu Komunikasi AKRAB CHANNEL: Jurnal Komunikasi PESHUM Proceedings of Jogjakarta Communication Conference (JCC)
Imanuel Deny Krisna Aji
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Integration Of Digital Campaigns, Experiential Events, And Brand Support In Raising Awareness Of Early Detection Of Breast Cancer Aji, Imanuel Deny Krisna; Nathania, Jovita
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 3 (2026): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i3.1936

Abstract

This study aims to analyze the influence of digital campaigns, events, and brand support on awareness of early detection of breast cancer in the social movement "Not Just October" (NCO). The research used a quantitative approach with a survey method on 100 respondents who were exposed to the campaign. Data were collected through a Likert scale-based questionnaire and analyzed using multiple linear regression. The results of the study showed that digital campaigns, events, and brand support had a significant influence on awareness of early detection of breast cancer, while the remainder is influenced by other factors outside the model. These findings indicate that an integrated communication strategy through digital media, direct experiences, and brand collaborations is effective in increasing public health awareness, although the level of awareness generated is still in the moderate category. Theoretically, this research strengthens the concept of social marketing communication and experiential communication in the context of health campaigns. Practically, this study recommends strengthening the integration of communication channels and increasing the intensity of campaigns to encourage more sustainable changes in early detection behavior.
Strategi Experiential Event Marketing Dalam Membangun Brand Awareness Pet Clinic Monika Teguh; Ivana Clairine Sistiawan; Louisa Christine Hartanto; Imanuel Deny Krisna Aji; Zinggara Hidayat
Jurnal InterAct Vol. 15 No. 1 (2026): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v15i1.7355

Abstract

Penelitian ini membahas strategi komunikasi pemasaran Klinik Hewan Mitra Pet melalui pendekatan experiential event marketing guna meningkatkan brand awareness dan loyalitas pelanggan. Klinik Mitra Pet yang berlokasi di Surabaya Timur menyediakan berbagai layanan medis dan non-medis bagi hewan peliharaan. Dalam upaya memperkuat citra dan menjangkau calon pelanggan baru, klinik melaksanakan program Mipetrip berupa konsultasi hewan gratis secara keliling di wilayah sekitar, serta kegiatan daring seperti Mipetdia Live dan Photo Contest “Pawtrait of A Hero.” Pendekatan ini didasarkan pada teori Experiential Pillars yang menekankan pentingnya koneksi, pengalaman, dan interaksi personal antara merek dan pelanggan. Hasil implementasi menunjukkan peningkatan signifikan terhadap jumlah pelanggan, dari 407 menjadi 632 pelanggan dalam periode enam bulan (peningkatan 55%), serta munculnya pelanggan baru sekitar 10% dari partisipan event. Penelitian ini menyimpulkan bahwa penerapan experiential event marketing efektif dalam membangun kesadaran merek, memperkuat citra positif klinik, serta meningkatkan kepercayaan dan loyalitas pelanggan terhadap Klinik Mitra Pet.
Co-Authors Adhin Ramadhan Khayatullah Benigna Devi Kalalo Cipto Wardoyo Cosmas Gatot Haryono Dafa, Muhammad Denny Bernardus Dewa Gde Satrya, Dewa Gde Dheandra Mutiara Kayana Fulgentius Danardana Murwani Gabriela Laras Dewi Swastika Gagastama Nanglares Hilda Yunita Wono Imanuel Hitipeuw Ivana Clairine Sistiawan Jatiperwira, Stefan Yudana Kuncoro Dewi Rahmawati Kusumojanto, Djoko Dwi Liestya Padmawidjaja Louisa Christine Hartanto M. Teguh Monika Teguh Muhammad Ulil Albab Nathania, Jovita Nirwan, Raslika Sharfina Patrisia Amanda Pascarina Ravik Karsidi Reynaldo Raffael Senaharjanta, Ignasius Liliek Sigar, Natalia Vike Theresia Sistiawan, Ivana Clairine Sudarmo Theresia Sigar, Natalia Vike V. D. Hermanto Viadi, Crista Zinggara Hidayat