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Journal : Jurnal Manajemen Keuangan Syariah

ANALISIS PENGARUH KUALITAS PELAPORAN KEUANGAN DAN MATURITAS UTANG TERHADAP EFISIENSI INVESTASI (Studi Kasus Pada Perusahaan Pertambangan Go Public yang terdaftar di Bursa Efek Indonesia Tahun 2017-2019) lindary, Whilma; Mubyarto, Novi; Zahara , Anzu Elvia
Manajemen Keuangan Syariah Vol. 2 No. 1 (2022): Journal of Islamic Financial Management
Publisher : Program Studi Manajemen Keuangan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/makesya.v2i1.1178

Abstract

The purpose of this research is to see how financial reporting quality and debt maturity affect investment efficiency.This research used a sample of publicly traded companies that were listed on the Indonesia Stock Exchange from 2017 to 2019.There are 17 companies that meet the criteria based on the purposive sampling method.The model Common Effect was chosen for this analysis using panel data regression analysis.These results show that the quality of financial reporting and debt maturity have a significant impact on the investment efficiency in mining companies publicly traded on the Indonesia Stock Exchange from 2017 to 2019.
PENGARUH PERILAKU KONSUMEN DAN KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN BUSANA MUSLIMAH PADA ONLINE SHOP Novita, Sherly; Anita, Efni; Mubyarto, Novi; Munsarida, Munsarida
Manajemen Keuangan Syariah Vol. 2 No. 1 (2022): Journal of Islamic Financial Management
Publisher : Program Studi Manajemen Keuangan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/makesya.v2i1.1215

Abstract

This study aims to determine the effect of consumer behavior and consumer satisfaction on purchasing decisions. This study uses quantitative methods and the type of data used is primary data, which is obtained from the results of distributing online questionnaires to respondents. These results can be seen partially. (T test) between Consumer Behavior and Consumer Satisfaction with Purchase Decision shows the value of tcount 4.107 > ttable 1.986. Between Consumer Satisfaction with Purchase Decision shows the value of tcount 5,208 < ttable 1,986. Simultaneously, this is evidenced by the results of fcount of 32,000>ftable with a significant value (sig) of 0.000. Because the sig value is much smaller than 0.05, the regression model can be used to predict that consumer behavior and consumer satisfaction simultaneously affect purchasing decisions. While the most dominant variable influencing purchasing decisions is customer satisfaction with a significant value obtained of 0.000 <0.05
ANALISIS STRATEGI MARKETING MIX DALAM MENINGKATKAN OMZET PENJUALAN PADA PONDOK CIK ROZA KELURAHAN THE HOK Anggraini, Mayang; Mubyarto, Novi; Anita, Efni; Munsarida, Munsarida
Manajemen Keuangan Syariah Vol. 3 No. 1 (2023): Journal of Islamic Financial Management
Publisher : Program Studi Manajemen Keuangan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/makesya.v3i1.1689

Abstract

This study aims to analyze the marketing mix strategy in increasing sales turnover at Pondok Cik Roza, Thehok Village. Source of data in this study are primary data through information froom the people studied, and secondary data through documentation, intervews and literature. This study used is a qualitative approach. The results show that the marketing mix strategy used at Pondok Cik Roza is 7p, namely marketing products that have characteristics at affordable prices, having quite strategic places, promoting through online or offline media. Having sufficient people, carrying out a good process and applying physical evidence that supports the Pondok Cik Roza business. The marketing mix strategy that does not work well is that the products offered often have vacancies, the promotions that are carried out are still not optimal and the physical evidence that has many shortcomings such as not having adequate parking space, the place is still narrow and others. This makes the sales turnover of Pondok Cik Roza not increase significantly. However, the owner of Pondok Cik Roza remains optimistic that his business will run smoothly by making improvements to the marketing mix strategy that has not been maximized.