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All Journal Jurnal Informatika dan Teknik Elektro Terapan Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Jurnal Administrasi dan Kesekretarisan PINISI Discretion Review Jurnal Administrasi Bisnis FISIPOL UNMUL Tri Dharma Mandiri: Diseminasi dan Hilirisasi Riset Kepada Masyarakat (Jurnal Pengabdian Kepada Masyarakat) ABDIMASNU: Jurnal Pengabdian kepada Masyarakat International Journal of Environment, Engineering, and Education Jurnal Pallangga Praja Journal of Creative Power and Ambition (JCPA)
Rosalin, Sovia
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Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Nursing Public Health Social Sciences Veterinary Other

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Journal : PINISI Discretion Review

 1 
The Implementation of Knowledge Management System in Enhancing University Performance and Competitiveness Rosalin, Sovia; Rudiyanto, San
PINISI Discretion Review Volume 8, Issue 1, September 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i1.66697

Abstract

In the era of globalization and digitalization, universities play a crucial role as centers of knowledge development and innovation. Thus, knowledge management becomes a critical aspect in maintaining the sustainability, efficiency, and competitiveness of universities. A Knowledge Management System (KMS) is a solution that can support the management, dissemination, and utilization of knowledge within universities in a more systematic and integrated manner. Universities store and produce knowledge in various forms, whether from research, teaching, or practical experience. However, without proper management, this knowledge is often scattered and not fully utilized. A Knowledge Management System (KMS) is expected to help consolidate this knowledge into a single system that is easily accessible to the entire academic community, whether for learning, research, or institutional development purposes. This article aims to describe the Knowledge Management System (KMS) process at the Vocational Faculty of Universitas Brawijaya. The article employs a case study research type with a qualitative approach. A total of 15 informants were involved, consisting of faculty leaders, department heads, program directors, and lecturers at the Vocational Faculty of Universitas Brawijaya. The research findings indicate that a systematic Knowledge Management System (KMS) has not yet been implemented at the Vocational Faculty of Universitas Brawijaya, highlighting the need to establish a comprehensive KMS to improve the work system and the quality of human resources at the Vocational Faculty of Universitas Brawijaya.
Analysis of Market Needs (Market Signal) in the Context of Developing Study Programs in the Department of Business and Hospitality Rosalin, Sovia; Rudiyanto, San
PINISI Discretion Review Volume 7, Issue 1, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i1.58117

Abstract

This research was conducted to analyze labor market needs, ensure that business and hospitality department graduates reflect the needs of the world of work, and evaluate the suitability of study programs to these needs. The aim of this research is to analyze market signals that can produce graduate profiles that suit the needs of the global job market. Research also examines study programs that are relevant to the discipline and ensures suitability to industry demands. Research was conducted on business and hospitality companies in Malang City using descriptive analysis methods with subjectivity and theoretical aspects being the main focus. The research results show that educational qualifications, work experience through internships, additional certification, high GPA, college prestige, and language skills, especially English, remain determining factors in employee selection. Apart from that, the research adds a new variable that is not yet covered in the Job Marketing Signaling theory, namely grooming or appearance, as an element that has a significant influence on the company's perception of prospective employees.
Social Media Marketing and Marketing Performance: The Mediating Role of Customer Engagement Febisatria, Andhi; Baharuddin, Aris; Sipayung, Leonardo Davidsi; Rosalin, Sovia
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.83200

Abstract

This study investigates relationships among Social Media Marketing, Customer Engagement, and Marketing Performance using a PLS-SEM approach. Measurement model assessment confirms that all constructs meet required validity and reliability criteria, providing a robust foundation for structural analysis. Empirical findings indicate that Social Media Marketing has a positive and significant effect on Marketing Performance, showing that social media–based activities enhance SME performance through wider market reach and more effective marketing communication. Results also reveal a significant positive influence of Social Media Marketing on Customer Engagement, highlighting the importance of content quality, interaction, and communication intensity in encouraging active customer involvement. Evidence further demonstrates that Customer Engagement positively affects Marketing Performance and significantly mediates the relationship between social media marketing and performance outcomes. Overall findings emphasize that marketing performance optimization depends on social media strategies that prioritize continuous and meaningful customer engagement..
Co-Authors Arik Prasetya, Arik Aris Baharuddin Asmar Ating, Rashid Baehaqi Ellya Indahyanti Febisatria, Andhi Hamidah Nayati Utami Irmawati, Dini Kurnia Kartika, Titing Kusdi Raharjo Lalisan, April Kim Layta Dinira Natalia, Deasy Chrisnia Nur Fadzilah, Shafa Aisha Pawestri, Titi Ayu Rachman, Rani Auliawati Rahayu, Karisma Sri RR. Ella Evrita Hestiandari Rudi Salam Rudiyanto, San Safitri, M.Sc., Ph.D (Scopus ID : 57189988164 Salnan Ratih Asriningtias, Salnan Ratih Sipayung, Leonardo Davidsi Sri Wardhani Wardana, Azna Abrory Yenny Kornitasari, Yenny Yuliawan, Rahmat