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Siagian, Reynaldo Angga
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Crisis Management in Managing Hotels in Labuan Bajo During The Covid-19 Pandemic Reynaldo Angga Siagian; Gregorius A. Berybe; Thyophoida W.S. Panjaitan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2190

Abstract

The Covid-19 pandemic at the beginning of 2020 had a significant impact on all types of businesses which resulted in a crisis in all types of businesses in Labuan Bajo, one of which was the hotel industry in Labuan Bajo. The Covid-19 pandemic resulted in the room occupancy rate experiencing a drastic decline, one of which was due to the lack of domestic and foreign tourist visits. This situation requires the hotel industry to revise, innovate, and change its business strategy. This study aims to explore crisis and disaster management for tourism, especially in the hospitality industry by considering a strategic approach from the hotel management perspective. The government and local stakeholders in an effort to grow the hotel industry in Labuan Bajo. One of the strategies carried out by the government in an effort to grow the room occupancy rate is by establishing certification in the hotel industry that establishes health protocols based on Cleanliness (Cleanliness), Health (Health), Safety (Security), and Environment Sustainability (Environmental Sustainability) or CHSE. If it is known that each hotel has implemented and made improvements in terms of service to consumers based on the CHSE, the government will provide subsidies or funds intended for the purchase of tools related to handling COVID 19 in the hotel area. In addition, giving a CHSE Certificate to a hotel will create a feeling of security for consumers to stay at the hotel. The hotel also needs to identify what consumers need and want, as well as consumer behavior patterns, especially during the Covid 19 pandemic which pays attention to cleanliness, health, and sustainability, so hotel management in offering and carrying out hotel operational activities pays attention to the healthy lifestyle of consumers.
Co-Authors Akib Hehanussa Alfonsius Nove Edmind Andriano Calrinto Mami Andy Iwan Iswanto Ciptosari, Fitri Duman, Marianus Erick Daniel Y Tampubolon Gregorius A. Berybe Gregorius Antariksa Berybe Hanny Wadhi, Yohanes Paulus Hibur, Tekla Ayuningsih I Nengah Dasi Astawa I Nengah Dasi Astawa I Nengah Dasi Astawa I Nengah Dasi Astawa Katarina Noviming Sakura Luh Gede Elvina Adi Saputri Made Satria Pramanda Putra Marius Yosef Seran Ni Wayan Noviana Safitri Odilia Luda Ondi Asroni Paulus Haba Rambunga, Richard Antonius Richard Antonius Rambunga Rizky Abdillah Roseven Rudiyanto Roseven Rudiyanto Soetjipto, Widyono Teddy Halim Thyophoida W.S. Panjaitan Togar Wiliater Soaloon Panjaitan Trifonia Golwi Yohanes Paulus Hanny Wadhi Yohanes Paulus Hanny Wadhi Yohanes Paulus Hanny Wadhi Yulianus Berto