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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmiah Profesi Pendidikan BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Health Research Science Jurnal Lex Suprema Malcom: Indonesian Journal of Machine Learning and Computer Science Universal Raharja Community (URNITY Journal) Community: Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Sistem Informasi House of Wisdom: Journal on Library and Information Sciences
Maulana, Muhammad Rizky
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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Akselerasi Pemasaran Digital UMKM Produk Bayi Melalui Integrasi Branding, Strategi Konten, Live streaming, dan Optimasi Marketplace di Bandung Wiryawan, I Gusti Ngurah Dwi; Bustami, Debby Kania; Sulaiman, Muhammad; Siahaan, Meylin; Fauziah, Mifta; Maula, Min Hatul; Maulana, Muhammad Rizky
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 8 No 2 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i2.1834

Abstract

Changes in consumer behavior in the digital space require micro, small, and medium enterprises (MSMEs) to manage marketing activities in a more structured and integrated manner. This community service program aimed to strengthen the digital marketing of a baby product MSME through the integration of branding, content strategy, live streaming, and marketplace optimization. The method employed was a participatory approach with gradual interventions, including initial diagnosis, strategy design, implementation, monitoring, and evaluation. The results showed improvements in brand identity, clearer functions of each digital channel, increased content consistency, and the effective use of live streaming as a medium for interaction and consumer trust-building. The intervention also positively affected sales performance. Average monthly revenue increased from IDR 289,212 to IDR 1,259,342, while the number of products sold rose from 12 to 79 units per month. It can be concluded that the integration of branding, content, live streaming, and marketplace optimization was able to enhance digital visibility, strengthen consumer trust, and increase sales conversion for the baby product MSME. In addition, the program helped the business partner establish a clearer operational foundation for managing digital promotion activities.
Co-Authors Adinata, Ferdyan Candra Afif Wahyudi Hidayat Alhaidar, Muhammad Raffi Anggraini, Siti Hana Arif Setiawan Arrachman, Nirwan Azizah, Khalifatul Bustami, Debby Kania Fajar Nugraha fauziah, Mifta Fernando, Zean Ferry Adhi Dharma Friandi, Sendy Zul Haidar, Nova Briyan Jaya, Frans Riano Julia Julia Khalizah, Ainun Lestari Lestari Makmur Makmur Maula, Min Hatul Muhammad Sulaiman Nazruddin Safaat H Ni Made Novi Suryanti Nugroho, Adiv Prasetyo Nurullah, Aditya Fajar Okfalisa Okfalisa Pangestu, Galih Rizki Putra, Hernanda Septiawan Rahmah, Shofa Aulia Ramadhanti, Devia Farida Riftriyandi, Fajar Saputra, Alex Dwi Siahaan, Meylin Suci Utami, Suci Tristofa, Luna Utomo, Jepri Wadi, Hairil Wiryawan, I Gusti Ngurah Dwi Yusra, Yusra