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All Journal Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Jurnal Sains dan Informatika JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer Jurnal Teknologi Sistem Informasi dan Aplikasi Journal of Innovation Information Technology and Application (JINITA) Journal of Electrical Engineering and Computer (JEECOM) Jurnal Pengabdian Masyarakat (ABDIRA) Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Mitra Masyarakat (JPMM) The Indonesian Journal of Computer Science Research Journal of Multimedia Trend and Technology Jurnal Riset Sistem Informasi CSRID Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Gustin Setyaningsih
Universitas Amikom Purwokerto
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Social Sciences Other

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Journal : CSRID

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Digital Marketing Strategy as a Promotional Effort Purwokerto Speciality Food CV. Eka Sari Rafian Tri Akso; Fiby Nur Afiana; Gustin Setyaningsih
CSRID (Computer Science Research and Its Development Journal) Vol. 16 No. 3 (2024): October 2024
Publisher : LPPM Universitas Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22303/csrid-.16.3.2024.57-69

Abstract

In the context of digital marketing, which is increasingly important in the digital era, this research focuses on analyzing the digital promotion strategies implemented by CV. Eka Sari, a distributor of specialty food products in Purwokerto . The main objective is to evaluate the effectiveness of digital strategies in creating product differentiation and reaching a wider market. Using SWOT analysis method, business canvas model, and Porter's Five Forces, this research identifies the strengths, weaknesses, opportunities, and threats faced by CV. Eka Sari, as well as factors that affect competition in the market. The results show that CV. Eka Sari effectively utilizes digital marketing strategies, especially through social media, to strengthen brand awareness and attract the interest of the target market which includes students, productive employees, and families. Unique product differentiation and modern concepts have increased market share and strengthened their market position in the specialty food industry. The findings offer valuable insights for other specialty food product distributors in developing effective digital promotion strategies in the face of intensifying competition in the market.
Co-Authors Adam Prayogo Kuncoro Agus Junadi Agus Junaidi Andi Saryoko Argiyan Dwi Pritama Casro Casro Donna Setiawati Fiby Nur Afiana Hanun Karomatunnisa Haryani Hera Fitra Heraya Fitria Hidayah, Debby Ummul Ika Romadoni Yunita Irfan Santiko Ito Setiawan Latifah Adi Triana Melia Dianingrum Muhamad Awiet Wiedanto Prasetyo Muhammad Ikhsan Maulana Muhammad Kholil Muliasari Pinilih Nabila Aprilianti Palupi Pandanarum Rafi Rahmat Dani Rafian Tri Akso Rafli Husain Kurniawan Ranggi Prahraningtyas Aji Retno Waluyo Rizki Wahyudi S.M Santi Winarsih Septi Fajarwati Shafirina Arsydini Shidqi Sinta Nur Cahyani Toni Anwar Tri Mardani Ulfa Inayatun Yuli Purwati