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Peran Brosur Digital Sebagai Media Promosi dalam Penerimaan Peserta Didik Baru di Sekolah IB Medan Dinda Ayu Lestari br Ginting; Dedi Sahputra
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 4 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i4.2610

Abstract

This study examines the role of digital brochures as a promotional media for new student admissions at Integritas Bangsa (IB) School in Medan, its impact on the education competition in Medan, and the challenges faced in marketing using this medium. The main focus of the problem is how digital brochures serve as a promotional tool to attract new students. This study uses a marketing communication approach, the uses and gratifications theory, with a qualitative descriptive method. Data collection techniques include observation, in-depth interviews, and literature studies, while data analysis follows the Huberman and Miles model, which includes data reduction, data presentation, and conclusion drawing. The results show that digital brochures are effective in promoting new student admissions at IB School in Medan, with advantages in cost efficiency, flexibility, and wide reach. The main challenges include the limitations of parents who are not familiar with technology and the competition on social media. To address this, the school innovates with brochure formats and interactive promotions. Parental feedback encourages improvements, and regular evaluations ensure the effectiveness of the digital marketing strategy.
Analisis Yuridis Penegakan Hukum atas Pelanggaran Izin dalam Undang-Undang No. 32 Tahun 2009 Nazah, Farida Nurun; Renanta, Yunesia Amelia; Ramadan, Aesa Rizki; Arkananta, Rakha Purwa; Anggraini, Naswa Fiolla; Agustina, Winda; Wijaya, Friska Nova; Sahputra, Dedi; Salsabil, Aida Hanan Putri
Legal Standing : Jurnal Ilmu Hukum Vol. 9 No. 5 (2025): Legal Standing
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ls.v9i5.12227

Abstract

Environmental licensing violations have become a significant factor accelerating ecosystem degradation in Indonesia. Licensing instruments, which are supposed to function as preventive and controlling tools, are often neglected by both business actors and local governments. This research aims to analyze law enforcement against environmental licensing violations based on Law Number 32 of 2009 concerning Environmental Protection and Management, while also examining its effectiveness, challenges, and potential improvements. This study employs a normative juridical research type with a statutory and case study approach. The data consist of primary, secondary, and tertiary legal materials obtained through literature review and documentation. Data analysis was carried out qualitatively by interpreting applicable legal norms and comparing them with law enforcement practices in the field. Data validity was ensured through source triangulation, combining statutory provisions, legal doctrines, and empirical findings from relevant case studies. The findings reveal that licensing violations generally include neglect of Environmental Impact Assessment (Amdal), environmental permits, and business activities conducted without UKL-UPL documents. Law enforcement measures cover administrative, criminal, and civil instruments, yet their implementation remains ineffective due to weak supervision, the lack of deterrent sanctions, and conflicts of interest among stakeholders. This study concludes that law enforcement on licensing violations has not been optimal and requires strengthening in regulatory frameworks, institutional capacity, and public participation. Strengthening inter-agency coordination, enforcing strict sanctions without discrimination, and encouraging community involvement are deemed essential to enhance compliance and improve environmental governance in Indonesia.
Utilization of AI In Platform-Based Learning to Improve the Quality of Education in Banda Aceh Sahputra, Dedi; Sari, Siti Mayang; Syarfuni, Syarfuni
Journal of Educational Sciences Vol. 9 No. 5 (2025): Journal of Educational Sciences
Publisher : FKIP - Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jes.9.5.p.4461-4470

Abstract

The rapid development of technology, particularly Artificial Intelligence (AI), has opened new opportunities to transform education by enhancing personalization, efficiency, and inclusivity. However, regions such as Banda Aceh still face disparities in digital infrastructure, access, and literacy, which hinder the optimal use of technology in schools. This study aims to analyze the utilization of AI in platform-based learning as a strategy to improve the quality of education in Banda Aceh. The research employed a qualitative descriptive approach through interviews, participatory observations, and documentation studies conducted in several elementary schools. The findings reveal that AI provides significant benefits, including personalized learning experiences tailored to students’ abilities, automated assessments that deliver efficient and accurate feedback, and inclusive learning environments that support diverse student needs. Nevertheless, challenges remain, such as limited internet access, insufficient technological devices, low digital literacy among teachers and students, and uneven government policies. The study concludes that while AI has great potential to enhance education in Banda Aceh, its success requires strengthening digital infrastructure, continuous professional development for educators, and supportive policies. Collaborative efforts between the government, schools, and technology developers are essential to ensure effective and sustainable implementation.
Peningkatan Ketrampilan Wartawan Media Siber Menulis Berita Sesuai Tuntutan SEO yang Mematuhi Kode Etik Pers: Improving Cyber Media Journalists' Skills in Writing News in Accordance with SEO Requirements and Complying with the Press Code of Ethics Sahputra, Dedi; Lubis, Khairunnisa; Fitria, Dilla; Siregar, Trismalia Putri; Siregar, Desi Kartika
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 10 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i10.10411

Abstract

The main problem of the Indonesian Journalists Association of Serdang Bedagai, as a partner in community service activities, is the lack of Search Engine Optimization (SEO) skills and adherence to press law ethics among its members. The purpose of this activity is to equip partners with the skills to produce journalistic products that meet SEO demands while adhering to ethical content and press law standards. The methods used are training, simulation, and monitoring of journalistic products. The training resulted in improved partner skills in producing journalistic products that meet SEO requirements, with ethical content and press law. Journalists became familiar with SEO indicators and paid greater attention to press ethics and legal issues. Furthermore, partner empowerment in management was enhanced through organizational restructuring. The journalists' organization has established a dedicated section to provide a forum for discussion on digital news and to resolve ethical and legal issues among its members.
Analysis of Audience Reception to TikTok Content @Vmuliana as an Educational Media in the Career Field Sinaga, Naomi Septiana; Sahputra, Dedi; Khairullah, Khairullah
Persepsi: Communication Journal Vol 7, No 1 (2024): Mei 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i1.17943

Abstract

This research aims to find out how the audience accepts the analysis of the TikTok account @vmuliana regarding career education content. Then it is divided into three meaning positions, namely Dominance, Negotiation and Opposition using the Reception approach theory according to Stuart Hall. The informants in this research were followers and non-followers of the TikTok account @vmuliana to get the audience's meaning after watching the educational content. This research uses qualitative research methods, collecting data through in-depth interviews with six informants who are active audiences who have watched educational content from Vina Muliana. The results of this research show that TikTok social media users give different meanings to the messages conveyed by the media according to the informant's point of view. Dominant Hegemony Position Category, namely the informant agrees that Vina Muliana's educational content provides a lot of information and is very useful in the career field. Negotiation Position Category, namely informants who benefit from the content but also have different views. Opposition category, namely informants who think the content is too focused on general methods that many people already know.
Self Disclosure Melalui Instagram Stories (Studi pada Pelajar SMA Negeri 1 Lubuk Pakam) Purba, Paulina Windy Tiofani; Sahputra, Dedi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 4 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i4.2673

Abstract

This study aims to analyze the form and impact of self-disclosure carried out by students of SMA Negeri 1 Lubuk Pakam through the Instagram Stories feature. The approach used was qualitative descriptive, with data collection techniques in the form of non-participant observations and in-depth interviews with eight selected informants. The results of the study show that self-disclosure carried out by students reflects four areas in the Johari Window theory, namely open, blind, hidden, and unknown, with the form of disclosure in the form of daily activities, outpouring of feelings, and emotional symbols such as quotes or songs. The positive impacts felt include increased self-understanding, emotional relief, and social support from peers. However, there are also negative impacts, such as social rejection and intrapersonal difficulties due to unmet expectations. This study concludes that Instagram Stories are an important expression space for students in the process of identity formation and emotional management in the digital era. Therefore, digital literacy and assistance from the school and family environment are needed so that adolescents can use social media healthily and responsibly.
Integrating Search Engine Optimization Standards into the Journalist Competency Test for Cyber Media Journalists Sahputra, Dedi; Andary, Ria Wuri; Tamsil, Ilma Saakinah
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 2 (2025): December 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i2.1180

Abstract

As a form of new media, cyber media requires a Journalist Competency Test (UKW) model. This study aims to determine the journalistic products produced by cyber media journalists and to design an alternative UKW model for cyber media journalists. The data was extracted from two news documentation published by mainstream media tribunews.com and detik.com, as well as test material in UKW Indonesian Journalists Association (PWI) through a qualitative content analysis approach, as well as interviews and observations from UKW implementation. The result is that there are differences in journalistic products produced by cyber media journalists compared to print media. There is a need to meet Search Engine Optimization (SEO) standards in producing journalistic products in cyber media. SEO helps online journalism compete in an increasingly competitive digital era, where audiences seek information from multiple sources. The UKW model is designed by adding SEO standards for young journalists level in test subjects 1.7. Writing News, 1.8. Editing Your Own News. For intermediate journalist level in test subjects 2.4. Writing Features, 2.6. Editing a Number of News. For main journalists level in the test subject 3.5. Determining Broadcast-worthy Coverage Material, 3.8. Writing Headlines/Comments. The UKW model with SEO content in this study can be an alternative test model to specifically test the competence of cyber media journalists. SEO models can improve journalist competence and the quality of digital journalism by providing the ability to optimize content, increase visibility, and reach a wider audience.