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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Prosiding Seminar Nasional Pakar Martabe : Jurnal Pengabdian Kepada Masyarakat Journal on Education Jurnal Proaksi Community Development Journal: Jurnal Pengabdian Masyarakat AKMENIKA International Journal of Digital Entrepreneurship and Business (IDEB) JCA (Jurnal Cendekia Akuntansi) Jurnal Pengabdian Kepada Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Media Bina Ilmiah Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Audit dan Perpajakan Gotong Royong : Jurnal Pengabdian, Pemberdayaan Dan Penyuluhan Kepada Masyarakat (J-P3KM) Community: Jurnal Pengabdian Pada Masyarakat E-Amal: Jurnal Pengabdian Kepada Masyarakat
Juniarto, Antonius
Universitas Jakarta Internasional
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THE INFLUENCE OF GREEN FINANCE AND GREEN MARKETING ON SME PERFORMANCE: THE MODERATING ROLE OF INNOVATION CAPABILITY Maria Dini Gilang Prathivi; Sihombing, Ririsma; Antonius Juniarto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The increasing global awareness of environmental sustainability has prompted businesses, including small and medium enterprises (SMEs), to adopt green finance and green marketing practices. However, the extent to which these strategies impact SME performance remains an important research area. This study aims to examine the influence of green finance and green marketing on SME performance, while also investigating the moderating role of innovation capability. A quantitative research approach is employed, using Structural Equation Modeling (SEM) to analyze data collected from SMEs that have implemented green finance and green marketing strategies. The results are expected to provide insights into how SMEs can leverage green financial resources and sustainable marketing approaches to enhance their performance, with innovation capability acting as a key enabler. The findings will contribute to both academic literature and practical applications, offering recommendations for SMEs to optimize their sustainability-driven strategies for competitive.
THE IMPACT OF CONSUMER REVIEWS ON INTEREST AND PURCHASING POWER FOR L'ORÉAL PARIS BEAUTY PRODUCTS Siwi Putri Andini; Miranti Andhita Scantya; Antonius Juniarto; Yandri Ardolof Toar
Journal of Innovation Research and Knowledge Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

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Abstract

This research aims to analyze the impact of consumer reviews as digital marketing for purchasing intention and purchasing power of the product. This research employs a descriptive quantitative method, involving 30 respondents who were given information about the product through video reviews made by an influencer and reviews written by product buyers. Descriptive quantitative research is used as an approach to describe a phe nomenon of product reviews systematically and objectively by relying on numerical data collected through a structured questionnaire distributed to respondents. The data processed by SPSS, the statistical software used to help with structured observations. The results showed a significant relationship between consumer reviews and product purchase intention, with a calculated Z-value of -3.81. Since the Z-value fell within the rejection region (less than the critical value of -1.645 for a one-tailed test at a 95% confidence level), it meant the null hypothesis is false and it concluded there was a relationship between consumer reviews and purchase intention, and the relationship between these variables are statistically significant. This indicated that positive reviews can increase consumer trust and strengthen purchase decisions. The results can be used for Further research, including optimizing digital marketing strategies through consumer reviews, increasing brand engagement with customers, and strengthening testimonial-based marketing communication strategies
Sosialisasi Kegiatan Gerakan Masyarakat Hidup Sehat di Kota Tangerang Selatan Novita, Wanda; Adi Supriyono , Lawrence; Hartanto, Prasetyo; Ardolof Toar, Yandri; Putri Andini, Siwi; Damas Ario Wicaksono, Dading; Juniarto, Antonius; Ramitha Janira Cindi
Community : Jurnal Pengabdian Pada Masyarakat Vol. 3 No. 3 (2023): November : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/community.v3i3.411

Abstract

The Healthy living community movement as known as GERMAS is a systematic and planned program that symergized with several ministries and institution. This program aims to increase people’s willingness and awareness to adopt a clean and healthy lifestyle and behavior, such as : physical activity, consuming fruits, and vegetables, and also regularly check up. This program (community service) was carried out in kota tangerang selatan, attended by 200 participants from various elements of the surrounding community, and reached an agreement to commit to healthy living, one of which was signing a healhy living commitment.
SOCIAL MEDIA FEAR OF MISSING OUT (FOMO) TO GEN Z: THE ROLE OF GREEN MARKETING COMMUNICATION AND SOCIAL INFLUENCE TO PURCHASE INTENTION Stella Laurenc Widjaya; Maria Dini Gilang Prathivi; Antonius Juniarto
Media Bina Ilmiah Vol. 18 No. 11: Juni 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i11.829

Abstract

This research was conducted to determine whether social media marketing and social influence influence the purchase intention of Fore Coffee products in West Jakarta with FOMO (Fear of Missing Out) mediation. This research addressed all Fore Coffee consumers at Jakarta’s outlets as many as 305 Gen Z respondents. The research method carried out in this study is the quantitative method. Data collection through online surveys through Google Forms. Sampling is carried out by non-probability sampling using the accidental sampling method and using SmartPLS (Partial Least Square) software. The results of this study found that social media marketing and social influence influence the buying interest of Fore Coffee products mediated by FOMO
MENTORING MANAJEMEN MEDIA SOSIAL UNTUK BRANDING YAYASAN BHUMIKSARA Dini Gilang Prathivi, Maria; Juniarto, Antonius; Sihombing, Ririsma
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 9 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i9.3107-3114

Abstract

Kurangnya pengetahuan akan manajemen sosial media untuk branding organisasi nirlaba ini dan ketidaktersediaan sumber pendanaan untuk menghire trainer atau konsultan sosial media, membuat PKM ini menjadi terlaksana. Kegiatan dilaksanakan dengan mengadakan kerjasama antara Bhumiksara dengan pemberi jasa PKM di Universitas Matana. Dengan hal ini terkait dengan bidang ke ilmuan dalam media sosial. Hal ini terjalin kerjasama dikarenakan adanya keterbatasan biaya dari Lembaga dengan konsultan media. Ketika melakukan kerjasama yang diharapkan mendapatkan promosi melalui media sosial dengan baik dan menarik agar nantinya dapat diminati serta memberikan tampilan yang baik dan bagus. Dengan memantau dan juga memonitor ini serta memberikan jasa diharapkan dapat memberi dampak lebih serta kemampuan dikemudian hari untuk terus memajukan Yayasan Bhumiksara menjadi maju. Kegiatan PKM ini dapat terus berlangsung dan juga berjalan, serta dapat memberikan manfaat bagi kedua belah pihak untuk jangka waktu yang lama.
Co-Authors Adi Supriyono , Lawrence Agung Joni Saputra Amalia Shifa Aldila Andhika Andini, Siwi Putri Ardolof Toar, Yandri Damas Ario Wicaksono, Dading David Chrisdianto Dini Gilang Prathivi, Maria Dini Prathivi Due, Laurensius Reinald Diansilves Fanggidae, Paulus Yulius Hendrian Yonata Isthi Wahyuning Tyas Isthi Wahyuning Tyas, Isthi Wahyuning Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Lawrence Adi Supriyono M. Rachman Mulyandi Maria Dini Gilang Prathivi Maria Dini Gilang Prathivi Miranti Andhita Scantya Muhammad fauzan Novita, Wanda Paulus Yulius Fanggidae Prasetyo Hartanto Prathivi, Maria Dini Gilang Purnomo, Yunianto Putri Andini, Siwi Ramitha Janira Cindi Ririsma Sihombing Ririsma Sihombing Sarah Khairunnisa Budiyanto Sihombing, Ririsma Siwi Putri Andini Stella Laurenc Widjaya Susanto, Chandra Toar, Yandri Ardolof Toar, Yandri Ardolof B.L. Tri Rustiani Vikky Winardi Vionna Jaya Wicaksono, Dading Damas Ario Yandri Ardolof Toar