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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan IKRA-ITH EKONOMIKA Jurnal Telematika Majalah Ilmiah Bijak Journal of Economics and Business UBS International Journal of Environmental, Sustainability, and Social Science Devotion: Journal of Research and Community Service International Journal of Social Service and Research Indo-MathEdu Intellectuals Journal Indonesian Journal of Multidisciplinary Science Journal Of World Science Jurnal Locus Penelitian dan Pengabdian Journal of Management Studies and Development Journal Research of Social Science, Economics, and Management Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies Jurnal Ekonomi, Teknologi dan Bisnis Amkop Management Accounting Review (AMAR) IIJSE
Sibarani, Mentiana
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Aerospace Engineering Humanities Astronomy Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Neuroscience Public Health Social Sciences Other

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Journal : Journal of Management Studies and Development

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Mapping Brand Equity and Service Quality Perceptions : A Comparative Study of National Private Banks in Indonesia Heriana, Ferra; Sibarani, Mentiana; Silitonga, Roland Y.H.; Heryanto, Dhany
Journal of Management Studies and Development Vol. 2 No. 03 (2023): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v2i03.356

Abstract

This study aims to create a map of brand equity and service quality perceptions of Bank C relative to four other banks in Indonesia, namely Bank KBMI Category 3. Customer perception maps were constructed by asking customers to provide overall similarity ratings for Brand Equity and Service Quality pairs on a metric scale. The study included Bank A, Bank B, Bank C, Bank D, and Bank E customers in Indonesia. One hundred eight respondents were sampled using the Exploratory Factor Analysis (EFA) method, which groups many variables into several factors with similar characteristics. Additionally, the Multidimensional Scaling (MDS) method was used, a data analysis technique used to explore the data structure based on similarities or dissimilarities. Based on the analysis results, it was found that according to the perceptions of Bank C customers, the bank scored low in the Reliability factor. At the same time, Bank B had the lowest scores in Brand Loyalty and Brand Awareness factors. This indicates that the strengths of both banks lie in these factors. Subsequently, Bank A, Bank E, and Bank D followed in sequential order.
The Impact of Marketing Mix Variables upon The Repurchase Intention of Customers in Mixue Tangerang City, Indonesia Tarigan, Joshua Michael Servilo; Sibarani, Mentiana; Silitonga, Roland Y. H.
Journal of Management Studies and Development Vol. 3 No. 03 (2024): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v3i03.677

Abstract

The franchise industry is one of the most prominent businesses in 2024, where Mixue is one of such brands that dominate the F&B franchise sector in the Indonesian market. Although Mixue shows high performance in Indonesia, there are a few exceptions in several regions where some outlets have declined such as Tangerang City, Indonesia. Hence research is needed to see the viewpoint of Mixue Tangerang City's citizens on the marketing mix of Mixue, where the factors are as follows: Product, Price, Place, and Promotion. The evaluation is important to help owners adjust their marketing strategy specifically in Tangerang City to help boost citizen's intention to buy Mixue products again in the future (repurchase intention). The research is conducted qualitatively, where the samples used are the customers of Mixue Tangerang who have bought more than once. The response is collected using an online questionnaire, in which they answer using the Likert Scale. The result will be analyzed using the Multiple Linear Regression Analysis method using the software SPSS version 26. The research gains 103 Mixue Tangerang City customer respondents. The research shows that the variables of Product, Price, Place, and Promotion have a significant impact on Repurchase Intention simultaneously. Aside from that, the result shows that Product, Place, and Promotion each have a significant partial impact on Repurchase Intention. However, research shows that the Price factor does not have a significant partial impact on Repurchase Intention.
Co-Authors Abraham Enga Tifaona, Ignatius Alfian Alfian Avanti, Fatria Asia Bala Tifaona, Alexander Benedictus Busono, Bibin Cakradini, Rudy Cristalia Gomies, Vieren Damayanti, Eka Ari Dewantara, Doni Pranata Evasaria Magdalena Sipayung, Evasaria Magdalena Hardinata, Kenny Heriana, Ferra Heryanto Soegieharto, Dhany Heryanto, Dhany HIDAYATULLAH, ARIEF Kurniawan, Yohanes Malsad, Gredinov Sumanta Mangube, Juino Robert Mulyani, Lenny Mutia, Ajeng Fitriani Napitupulu, Dongani Nawasari, Nawasari Ponikasari, Ponikasari Posma Sariguna Johnson Kennedy Rahmat, Damianus Tulus RAKHMAT, Ryan Kharisma Ramauli, Juliana Roland Y.H. Silitonga Roni, Roni Sabiantoro, Mastuti Sampurno, Mahendra Dita Samsul Bahri, Ronny Sariguna Johnson Kennedy , Posma Sejati, Shandi Setya Siahaan, Mario Iriando Silitonga, Roland Y. H. Sirait, Tongam Suhari, Budi Supratman, Deny Suryaatmadja, Lambok Sutrisno, Sutrisno Suwindu, I Wayan Tarigan, Joshua Michael Servilo Usamah Usamah, Usamah Vico, Julyas Waani, Jane Deasy Widadi, William Rusly Yotapditya, Igor Zefanya, Anastasia