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All Journal DERIVATIF FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal Lentera Pendidikan Pusat Penelitian LPPM UM Metro Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Manajemen DIVERSIFIKASI Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies
Lelawati, Nina
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The Influence of Green Marketing and Green Product Strategies on Purchasing Decisions (Case Study: Le Minerale Gallon Water in Lampung) Lelawati, Nina; Darmayanti, Elmira Febri; Fitriani, Fitriani; Ali, Karnila; Septiana, Nani
Eduvest - Journal of Universal Studies Vol. 4 No. 4 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i4.1270

Abstract

The purpose of this study is to demonstrate the efficiency and effectiveness of Green Marketing. We use a case study approach focusing on the branding efforts of Le Minerale's single-use gallon water, which has gained recognition recently. Initially considered environmentally unfriendly, Le Minerale attempted to counter this perception through extensive promotion incorporating strong environmental elements and the principles of Green Marketing. To support this Green Marketing effort, they also sought to convince consumers that their gallon water is a Green Product, featuring easily recyclable packaging and water that does not undergo chemical processes. To measure Green Marketing and Green Product, we utilized the following indicators: the presence of eco labels, environmental advertisements, and eco brands. The quantitative data analysis technique we employed is the associative method to determine the relationship between two or more variables. We also conducted Focus Group Discussions and interviews to reinforce our findings, in addition to relying on Likert scale-based questionnaires. Our goal is to produce a journal and scientific report explaining the relationship between Green Product and Green Marketing as independent variables influencing the purchasing decision of Le Minerale gallon water. For data processing, we have prepared SPSS technology. We hope that this research can serve as a foundation for studies on the importance of environmentally-focused promotion. Below is our research proposal on the effectiveness of Green Marketing and Green Product on the purchasing decision of Le Minerale gallon water.
Sosialisasi Warisan Budaya dan Batik Lampung Di Malaysia Ali, Karnila; Lelawati, Nina; Fitriani, Fitriani; Darmayanti, Elmira Febri
SINAR SANG SURYA Vol 9, No 2 (2025): Agustus 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i2.4363

Abstract

Perbedaan paling mendasar antara batik Malaysia dan Indonesia dapat dilihat dari sejarahnya. Jika melihat dari beberapa referensi, batik Malaysia merupakan karya seni. Asal usul batik Malaysia sendiri dikatakan sebagai karya seni yang berasal dari wilayah pesisir timur Malaysia. Perbedaan lainnya antara batik Malaysia dan juga batik Indonesia terletak pada teknik pembuatan batiknya. Jika di Indonesia kita mengenal dua teknik pembuatan batik yaitu menggunakan cap dan juga tulis. Pada batik tulis pengrajin batik akan membuat pola dan corak batik menggunakan canting dan juga lilin. Lain halnya dengan batik Malaysia, teknik pembuatan batik menggunakan cara melukis dengan istilah mencolet dimana corak dibuat dengan menggunakan kuas pada sebuah kain. Branding membantu batik Lampung menciptakan identitas yang unik dan mudah dikenali oleh konsumen di Malaysia. Dengan branding yang kuat, produk batik Lampung akan memiliki ciri khas yang membedakan mereka dari batik Malaysia. Branding Batik Lampung dapat dilihat dari simbol berupa desain motif, warna maupun kemasan yang menjadi ciri khas.Namun, meskipun batik Lampung memiliki ciri khas tersendiri, pengembangan dan pemanfaatan batik sebagai produk unggulan daerah masih terbatas, baik dari sisi produksi, kualitas, maupun pemasaran.. Oleh karena itu, diperlukan upaya strategis untuk mensosialisasikan dan mengoptimalkan potensi batik Lampung melalui program pengabdian kepada masyarakat ini yang bertujuan untuk meningkatkan pengetahuan dan keterampilan UMKM batik Lapung dalam menghasilkan batik yang berkualitas, sekaligus memperkenalkan budaya dan produk batik Lampung ke pasar Internasional. Kegiatan ini juga bertujuan untuk melestarikan nilai-nilai budaya, kain tapis dan batik yang ada di Lampung dipasar Internasional
Pengaruh Kecerdasan Intelektual, Kecerdasan Emosional, dan Kecerdasan Spiritual terhadap Loyalitas Nasabah pada KCP Bank Syariah Indonesia di Kota Metro - Lampung Fitriani, Fitriani; Lelawati, Nina
Jurnal Indonesia Sosial Sains Vol. 2 No. 09 (2021): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v2i09.421

Abstract

Nasabah di era saat ini sangat mengharapakan Bank yang sungguh-sungguh berperan sebagai rekan dan penasehat yang dapat melayani nasabahnya secara tepat, akurat dan baik. Tujuan dari penelitian ini, ialah 1) untuk mengetahui kecerdasan intelektual, kecerdasan emosional, kecerdasan spiritual dan loyalitas nasabah pada KCP Bank Syariah Indonesia di Kota Metro-Lampung. 2) untuk mengetahui pengaruh kecerdasan intelektual terhadap kecerdasan spiritual. 3) untuk mengetahui pengaruh kecerdasan emosional terhadap loyalitas nasabah. 4) untuk mengetahui pengaruh loyalitas nasabah terhadap kecerdasan spiritual. 5) untuk mengetahui pengaruh kecerdasan emosional terhadap kecerdasan spiritual. 6) untuk mengetahui pengaruh kecerdasan emosional terhadap loyalitas pada nasabah KCP Bank Syariah Indonesia di Kota Metro-Lampung. Metode penelitian yang digunakan ialah kuantitatif dengan menggunakan metode survey dan mengumpulkan data primer dari nasabah. Pengambilan sampel yaitu dengan menggunakan sampel yang diketahui variabel manifes serta rancangan instalasi skala likert untuk 350 nasabah yang berkunjung di KCP Bank Syariah Indonesia Kota Metro- Lampung. Persayaratan pengujian analisis meliputi uji normalitas liliefors, uji homogenitas dan uji linieritas. Data tersebut dianalisis menggunakan model persamaan struktural, yaitu pemodelan persamaan struktural. Simpulan menunjukkan bahwa dari variabel eksogen kecerdasan intelektual dan kecerdasan emosional mempunyai pengaruh langsung dan positif terhadap variabel endogen yaitu kecerdasan spiritual dengan loyalitas nasabah.
PENGARUH PELATIHAN DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PENGADILAN NEGERI METRO Agustina, Diah; Suwarto, Suwarto; Lelawati, Nina
Derivatif : Jurnal Manajemen Vol 19, No 2 (2025): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v19i2.2577

Abstract

Penelitian ini mempunyai tujuan yaitu untuk mengetahui pengaruh pelatihan dan disiplin kerja terhadap kinerja pegawai dengan kepuasan kerja sebagai variabel intervening. Data dikumpulkan dari 48 responden menggunakan teknik simple random sampling. Analisis data menggunakan pengujian persyaratan instrumen yaitu uji validitas, uji reliabilitas. Uji persyaratan analisis menggunakan uji normalitas, uji linieritas, dan uji homogenitas. Uji hipotesis menggunakan analisis jalur atau path analysis dengan bantuan SPSS 26. Hasil penelitian menunjukkan bahwa 1) Pelatihan berpengaruh langsung positif dan signifikan terhadap kinerja pegawai. 2) Disiplin kerja berpengaruh langsung positif dan signifikan terhadap kinerja pegawai. 3) Pelatihan berpengaruh langsung positif dan signifikan terhadap kepuasan kerja. 4) Disiplin kerja berpengaruh langsung positif dan signifikan terhadap kepuasan kerja. 5) Kepuasan kerja berpengaruh langsung positif dan signifikan terhadap kinerja pegawai.Kata kunci: Pelatihan, Disiplin Kerja, Kinerja Pegawai, Kepuasan Kerja
STRENGTHENING FINANCIAL LITERACY FOR INDONESIAN MIGRANT WORKERS IN MALAYSIA: "A STRATEGY TOWARDS FINANCIAL INDEPENDENCE” Ali, Karnila; Dacholfany, Muhammad Ihsan; Fitriani, Fitriani; Darmayanti, Elmira Febri; Lelawati, Nina; Rolia, Eva
SINAR SANG SURYA Vol 10, No 1 (2026): Januari 2026
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v10i1.4988

Abstract

Malaysia was the most frequently chosen country by Indonesian Migrant Workers (IMW) in 2024. Education on the importance of financial management for IMW is crucial. This is because the majority of IMW lack adequate knowledge of financial management. Observations through various media sources concluded that many IMW still lack adequate knowledge and understanding of financial literacy. This education is delivered through training aimed at teaching IMW the importance of financial planning. The materials provided include budgeting, saving, using digital financial applications and online banking services to facilitate transactions and money transfers, and investing, which are essential for effective personal financial management. Management Science University (MSU) Malaysia is a popular destination for Indonesians seeking further education and employment in the formal sector. According to MSU, approximately 200 Indonesian students are currently studying at MSU, with approximately 25 formal migrant workers employed on campus as lecturers and staff and informal workers around Shah Alam. This community service activity is an international collaboration between the Management Science University (MSU) Malaysia Lecturers and the Universitas Muhammadiyah Metro Lecturers. The community service activity takes the form of financial planning training, which is expected to equip Indonesian migrant workers (IMW) working around the MSU campus in Shah Alam with the knowledge necessary for proper financial management. Providing training and reinforcement regarding financial management and digital banking services will be effective in improving the financial literacy of formal and informal IMW working at MSU Malaysia campus and its surroundings.The implementation method for this training consists of four stages: planning, preparation, implementation, and evaluation. The short-term goal of this program is to successfully implement this community service activity, which is expected to serve as an alternative activity to strengthen the literacy of Indonesian migrant workers still working in MalaysiaKeywords: Training, Financial Literacy, Investment, Indonesian Migrant Workers
Pengaruh Budaya Kerja, Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Gaya Kepemimpinan Sebagai Variabel Moderasi Pada Dinas Sosial Kota Metro Seftyan Dwi Putra; Yateno; Lelawati, Nina
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6138

Abstract

This research aims to find out how work culture influences employee performance. To find out how work motivation influences employee performance. To find out how the work environment influences employee performance. To find out how the influence of work culture on employee performance is moderated by leadership style. To find out how the influence of work motivation on employee performance is moderated by leadership style. To find out how the work environment influences employee performance which is moderated by leadership style. The sample for this research was all employees at the Metro City Social Service, totaling 43 people. Data collection used questionnaires and literature studies, and data analysis used validity tests, reliability tests, normality tests, linearity tests, moderated regression analysis, T tests, and coefficient of determination (R2) tests using the program (SPSS). The results of the research show that there is a positive and significant influence on employee performance through work culture and work motivation, whereas in the work environment variable there is no positive and significant influence found and leadership style can moderate the influence of culture and work motivation on employee performance, but not the influence of the work environment on employee performance
Co-Authors Al, Karnila Ali, Karnila Andi Prasetya Angelina, Dyas Angga Kurniawan Anjani, Lita Darmayanti, Elmira Febri Diah Agustina, Diah Dupri, Muhammad Demsi Erviana, Tria Fitriani Fitriani Irawan, Daffa Irvan Kurniawan, Irvan Jawoto Nusantoro M. Ihsan Dacholfany Marilyn, Regiana Nasikah, Durotun Nurviana, Wiwin Pratama, Hendri Rahmat Fajar Ramdani Riyanto, Kuncoro Budi Rolia, Eva Safrizal, Andi Sartika, Meilis Seftyan Dwi Putra Septiana, Nani Septiani, Ana Septindo, Muhammad Andrean Siti Handayani Sri Retnaning Rahayu, Sri Retnaning Suwarto Suwarto Tahara, Inge Cicilia Yateno Yulianti Yulianti Zeman, Muhammad Fadel