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Journal : KEMBARA

Ontological metaphors in website ads for Japanese-Language hotels in South Bali Meidariani, Ni Wayan; Meilantari, Ni Luh Gede; Sudipa, Made Henra Dwikarmawan
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 9 No. 2 (2023): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v9i2.25270

Abstract

Ontological metaphor is used to conceptualize something abstract into something real. Ontological metaphors are found in sentences on hotel websites used as a form of promotion. This study has two objectives: 1) to find out the types of ontological Japanese metaphors on Japanese-language hotel websites in Bali, and 2) to explain the conceptual meaning of ontological metaphors on Japanese-language hotel websites in Bali. This study is qualitative research and takes a phenomenological approach. The research phase begins by observing the sentences on four hotel websites in South Bali. Furthermore, the data was collected using the observation method in conjunction with reading and note-taking techniques. The theory of conceptual metaphor developed by Lakoff and Johnson is used to analyze ontological metaphors. The data were analyzed using the identity method, namely explaining the conceptual meaning contained in the ontological metaphor. Ontological metaphors on hotel websites emphasize service and luxury. Services and luxuries as something abstract are visualized as things that can be felt and enjoyed by humans, therefore creating a metaphorical expression in the form of "enjoy the luxury" (zeitaku o sashimi kudasai). The results of the study show that there are four conceptualizations of ontological metaphors on Japanese-language hotel websites in Bali, namely: 1) stress or fatigue is something that can be eliminated; 2) service is something that can be felt; 3) luxury is something that can be enjoyed; and 4) memories are something luxurious. Children's language politeness and the role of parents in supervising and educating children on this platform are very important.
Co-Authors A.A.Ayu Dian Andriyani Adiana, Putu Septia Anak Agung Ayu Dian Andriyani Anak Agung Dian Andriyani Andriyani, Anak Agung Dian Anggrahini, Vita Yulia Aris, Ni Nyoman Betty Aritonang Betty Aritonang Betty Debora Aritonang Darmawan, I Wayan Andi Dewi, Ni Kadek Annora Dharma, Wilyem Gede Timika Wijaya Geta, Bertolomeus Hadiah, Bedriany Yedesilva I Dewa Ayu Devi Maharani Santika I Gede Arya Lanang I Gusti Ayu Regina Dhira I Gusti Ayu Vina Widiadnya Putri I Ketut Adi Putra Bonitu I Made Indra Kusuma, Pangestu I Made Vikananda Satrya Wibawa I Made Yawara Sumi Putra I Nyoman Rifno Riyadi I Putu Gede Parameswara I Putu Wipayana I Wayan Arip Kertanegara I Wayan Ferdy Chandra Palguna I Wayan Saka Adi Permana I Wayan Wahyu Cipta , Widiastika I Wayan Wahyu Cipta Widiastika I Wayan Wahyu Cipta Widiastika Ichi Rosalia Artha Ida Ayu Putri Gita Ardiantari Ida Ayu, Putri Gita Ardiantari Imelda Wahyuning Tyas Kemala Dewi, Ni Luh Gede Diah Komang Ayu Nuriasih Ladycia Sundayra Made Henra Dwikarmawan Sudipa Made Henra Dwikarmawan Sudipa Maretya, Gex Nitya Dwi Megawati Dewi Ni Ketut Mertha, Ni Putu Bella Ayuni Nanik Purnami, Ni Komang Ni Kadek Annora Dewi Ni Kadek Nennytha Armayanthi Ni Luh Ayu Aprilita Ni Luh Gede Meilantari Ni Luh Gede Meilantari Ni Luh Gede Meilantarii Ni Nengah Megayanti Ni Nyoman Sariyanti Ni Putu Ayu Gita Septeadianti Ni Putu Pradnyasumita Nakami Ayu Ningsih, Ni Putu Diah Tirta Pranadila, Rosana Putu Apriani Putu Diah Purnami Sari Raharjo, Mentari Nur Addinda Rifaldo Antonio Nicholas Vianey Rina Devi Wijayanthi Risma Shelsha Dilha SANG AYU ADE ARIE DEWAYANTI Siagian, Elizabeth Siahaan, Bastian Wiryo Prakoso System, Administrator Titisari Puspa Indrati Wahyu Wahyu, I Wayan Wahyu Cipta Widiastika Wahyuni, Ni Luh Putu Rai Wayan Nurita Wayan Nurita Wayan Nurita Widiastika, I Wayan Wahyu Cipta