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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Ekono Insentif Jurnal Sains Sosio Humaniora Jurnal Doktor Manajemen (JDM) Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Bisnis dan Manajemen TECHNO-SOCIO EKONOMIKA Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Journal Competency of Business Toplama International Journal of Law, Policy and Governance International Journal of Management and Business Applied
Aprianti, Ine
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Journal : Journal Competency of Business

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PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DI DEALER YAMAHA DETA GROUP CABANG MERDEKA BANDUNG Amalia, Rizki; Aprianti, Ine
Journal Competency of Business Vol. 5 No. 2 (2021): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.047 KB) | DOI: 10.47200/jcob.v5i02.1088

Abstract

This study was conducted with the aim of knowing the effect of promotion and service quality that affect customer satisfaction at Yamaha Deta Group Dealers, independent branch. The method used in this research is descriptive verification method with a quantitative approach. This study used 98 respondents as research samples using SPSS 26. The instrument used in this study is a questionnaire with 17 questions consisting of two questions each variable. analysis results obtained from the simple linear regression equation hypothesis testing results showed that the results showed that the variables promotion and the quality of service
Co-Authors Ahmad Zulfahmi Ubaidillah Chaidir, John Christian Halim, Daniel Dewi, Resta Mustika Eva Rachmawati Hendajany, Nenny Kusmadi Kusmadi Kusmadi, Kusmadi Kusmadi, Kusmadi Millah, Fadli Millah, Fadli Saepul Nugraha, Taufik Nurfadilah, Lucy Prasastiningtyas, Widyapuri Rizki Amalia Saepudin Saepudin Setiawan, Audita Surjono, Welly Taufik Zulfikar