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All Journal JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Agrotropika Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Abdimas Sangkabira IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat AgriMu LOGIC : Jurnal Ilmu Komputer dan Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JAMBIS : Jurnal Administrasi Bisnis Jurnal Ekonomi, Manajemen, Akuntansi Himpunan: Jurnal Ilmiah Mahasiswa Pendidikan Matematika
Safitri, Annisa
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Journal : JAMBIS : Jurnal Administrasi Bisnis

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Pengaruh Kepercayaan dan Kemudahan Penggunaan Terhadap Keputusan Penggunaan Aplikasi OVO (Survei Pada Generasi Z di Jakarta Pusat) Safitri, Annisa; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3983

Abstract

This study aims to determine and analyze the influence of Trust and Ease of Use on the Usage Decision of the OVO application. This research is a quantitative study. The research sample consisted of 100 respondents, selected using Purposive Sampling. Data collection technique employed a questionnaire that had been tested for validity and reliability. The data analysis used multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results of this study indicate that based on the t- test, both Trust and Ease of Use variables have a significant partial effect. Simultaneously, both Trust and Ease of Use variables have a positive and significant effect on the Usage Decision of the OVO application (a survey among Generation Z in Central Jakarta).
Co-Authors Abdul Mukti Soma Ade Firmansyah Alfina, Deisya Andri Wicaksono, Andri Andriyani, Varadinda Aulya, Iis Azzahro, Firdhausa Balkis, Andira Putri Budi Rustandi Kartawinata Damayanti, Sheilla Fauzul, M. Hasriadi Mat Akin Hasriani Hasriani, Hasriani Irdha Yusra Jafar, Eka Sufartianinsih Key, Maria Yolanda Anel Stefani Muhammad Nurdin Muthezar, Byrlian Mutmainnah Mutmainnah Nurabiah, Nurabiah Permana, Dewa Made Aditya Reni Fatmasari Syafruddin, Reni Fatmasari Rizki, Irma Elvira Rukma, Gita Apriliali Rusdi Evizal Saesel, Ahmad Muzanni Mahirsan Saputra, Febrian Aidil Susanti Susanti Syahyono, Syahyono Zain, M. Yanuardi