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All Journal DERIVATIF International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Economics, Management, Business And Accounting (JEMBA) Proceeding International Seminar of Islamic Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Terapan Ekonomi dan Bisnis (JTEB)
Ikhsani, Mastur Mujib
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Religion Arts Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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STRATEGI PENGEMBANGAN KOPERASI DALAM UPAYA MEMBANGUN KESEJAHTERAAN MASYARAKAT Mujib Ikhsani, Mastur; Pradhipta Aryoko, Yudhistira
Derivatif : Jurnal Manajemen Vol 13, No 2 (2019): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v13i2.401

Abstract

One of the big enough roles to contribute is the Micro, Small and Medium Enterprises (MSME) sector. The MSME sector is a sector that is quite strong in the Indonesian economy, a sector that is proven to be able to avoid the crisis that has struck the State of Indonesia several times. But in implementation, MSMEs have various problems caused by various factors. Several factors such as the difficulty of the community to spend MSMEs which are important in the activities of MSMEs. Capital is one that supports MSMEs in starting their businesses or developing their businesses. Therefore, in the implementation of MSMEs, the community also requires strong capital in order to survive the difficulties brought by MSMEs. alternative solutions that can be done by MSMEs are access to MSME capital by financial institutions such as cooperatives.                The purpose of this research is to study cooperative development strategies for the welfare of the community through MSMEs. Knowing the problems and solutions in cooperative development. This study uses a SWOT analysis to obtain cooperative development strategies for community welfare.                The results showed the Cooperative in Banyumas Regency had a very strategic position to support the development of winning strategies. Cooperatives in Banyumas Regency are located in quadratic I, which is meant in this position Cooperatives in Banyumas Regency are very supportive to develop an improvement strategy in order to get the company to compete with other business entities. Keyword: Cooperative, UMKM, Community Welfare, SWOT
THE EFFECT OF GREEN MARKETING, PRODUCT DESIGN, AND BRAND TRUST ON PURCHASE DECISIONS ON TUPPERWARE PRODUCTS IN PURWOKERTO Ariyanti, Ayu Rizki; Hidayah, Arini; Astuti, Herni Justiana; Haryanto, Totok; Bagis, Fatmah; Ikhsani, Mastur Mujib
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 4 (2020): IJEBAR, VOL. 4, ISSUE 04, DECEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i4.1580

Abstract

This study aims to analyze the influence of partial and simultaneous variables green marketing, product design, and brand trust toward a purchase decision of Tupperware product in Purwokerto. The research type is using a quantitative method. The amount of sample this research is 100 respondents who are divided into 4 sub-district which are North Purwokerto, East Purwokerto, South Purwokerto, and West Purwokerto. The data collection technique used is purposive sampling, while analyzing data instruments this study is validity test, reliability test, classical assumption test, multiple linear regression analysis, and goodness of fit. The analysis result showed that simultaneously of green marketing, product design and brand trust had a significant effect towards purchase decision, besides that in partial green marketing had a positive effect and had not significant towards purchase decision, whereas product design and brand trust had a positive effect and significant toward on purchase decision
ANALISA CITRA MEREK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Bloods Clothing di Barlingmasca) Nur Akbar, Gilang Pratama; Rachmawati, Erny; Widhiandono, Hengky; Ikhsani, Mastur Mujib
JEMBA Vol 3 No 2 (2023): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v3i2.11064

Abstract

Tujuan penelitian ini untuk menganalisis pengaruh citra merek, kualitas pelayanan dan promosi terhadap keputusan pembelian. Pemilihan sampel dilakukan dengan accidental sampling. Berdasarkan kriteria, diperoleh 130 responden. Teknik analisis data yang digunakan dalam penelitian ini yaitu statistik deskriptif, uji instrumen, uji asumsi klasik, uji analisis regresi linear berganda, koefisien determinasi, uji t. Berdasarkan hasil analisis menunjukkan bahwa Citra Merek berpengaruh negatif dan tidak signifikan terhadap keputusan pembelian. Kualitas Pelayanan dan Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian.
THE EFFECT OF WORKLOAD AND SELF-EFFICACY ON CYBERLOAFING BEHAVIOR ON EMPLOYEE PERFORMANCE AT PURWOKERTO ISLAMIC HOSPITAL Gamasiwi, Ratu Janisa; Salsabil, Azzah Sukma; Novarizka, Shalsabilla; Putri, Tri Iriani; Ikhsani, Mastur Mujib
Proceeding International Seminar of Islamic Studies INSIS 5 (March 2023)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the effect of workload and self-efficacy on cyberloafing behavior on the performance of employees at the Purwokerto Islamic Hospital. Sampling using incidental sampling method through a questionnaire. The sample used was 154 employees. Researchers conducted data analysis using the Partial Least Square (PLS) method using SmartPLS software. The results of this study indicate that workload, self-efficacy, and cyberloafing behavior have a positive and significant effect on employee performance partially; Workload and self-efficacy have a positive and significant impact on cyberloafing behavior partially; And workload has a negative and insignificant influence on cyberloafing behavior partially.
Strategi Peningkatan Kesejahteraan Masyarakat melalui Perkoperasian Azizah, Siti Nur; Pramono, Hadi; Ikhsani, Mastur Mujib
Jurnal Terapan Ekonomi dan Bisnis Vol 2, No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jteb.v2i2.5753

Abstract

Sekolah Wirausaha Aisyiyah (SWA) merupakan sekolah yang dipelopori oleh Majelis Ekonomi dan Ketenagakerjaan Pimpinan Pusat Aisyiyah dengan bertujuan untuk peningkatan kesejahteraan masyarakat khususnya untuk kaum perempuan. Salah satu program dari perguruan tinggi yang merupakan Tri Dharma Perguruan Tinggi adalah melakukan pengabdian masyarakat khususnya untuk meningkatkan kesejahteraan masyarakat. Program Ipteks bagi Masyarakat (IbM) dinilai cocok untuk diterapkan dalam Sekolah Wirausaha Aisyiyah (SWA) khususnya yang akan diangkat dalam hal ini adalah perkoperasian. Perkoperasian dianggap penting karena dalam koperasi menerapkan prinsip kekeluargaan serta kesejahteraan bersama. Tujuan program IbM perkoperasian yaitu untuk membangun kesejahteraan masyarakat sesuai dengan prinsip koperasi. Target dari program IbM ini adalah mengedukasi masyarakat guna mengetahui dan mendalami semua hal tentang perkoperasian. Metode yang digunakan dalam program IbM perkoperasian ini adalah dengan sosialisasi, pendidikan serta pelatihan tentang perkoperasian.
PURCHASING DECISION: DO YOU NEED SERVICE QUALITY, PRODUCT QUALITY AND WORD OF MOUTH? Yano, Midori Aiko; Ikhsani, Mastur Mujib; Rahayu, Tri Septin Puji; Kharismasyah, Alfato Yusnar
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.12177

Abstract

This study aims to analyze the effect of service quality, product quality and word of mouth on purchasing decisions. The population is consumers at Purwokerto Cosmetic Warehouse. The sample of this study amounted to 100 respondents with the roscoe quota technique. The data analysis technique used is Structural Equation Modeling (SEM) Part Least Square (PLS). The results of this study show that service quality has a positive effect on purchasing decisions, product quality has a positive effect on purchasing decisions, word of mouth has a positive effect on purchasing decisions. Keywords: Purchasing decision, quality of service, product quality, word of mouth
THE EFFECT OF INFLUENCER MARKETING, VIRAL MARKETING AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION AT BLOODS STORE IN PURWOKERTO Ramadhan, Muhammad; Astuti, Herni Justiana; Rahmawati, Erny; Ikhsani, Mastur Mujib
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3868

Abstract

This research investigates the multifaceted influence of contemporary marketing methodologies, namely influencer marketing, viral marketing, and customer engagement, on consumers' purchase intentions. This research used SmartPLS statistical analysis tool version 3.0. This research uses an online questionnaire with a total of 150 respondent from students of the Faculty of Economics and Business at Jenderal Soedirman University, University of Muhammadiyah Purwokerto, and State Islamic University Prof. KH. Saifuddin Zuhri Purwokerto that have purchase intention in Blood Store Purwokerto. Based on the findings of this research, it shows that influencer marketing, viral marketing, and customer engagement has a positive and significant impact on the purchase intention. By understanding the synergistic effects of these marketing approaches, businesses can strategically tailor their campaigns to optimize customer engagement and enhance purchase intentions, ultimately fostering greater success in today's competitive market landscape.This research investigates the multifaceted influence of contemporary marketing methodologies, namely influencer marketing, viral marketing, and customer engagement, on consumers' purchase intentions. This research used SmartPLS statistical analysis tool version 3.0. This research uses an online questionnaire with a total of 150 respondent from students of the Faculty of Economics and Business at Jenderal Soedirman University, University of Muhammadiyah Purwokerto, and State Islamic University Prof. KH. Saifuddin Zuhri Purwokerto that have purchase intention in Blood Store Purwokerto. Based on the findings of this research, it shows that influencer marketing, viral marketing, and customer engagement has a positive and significant impact on the purchase intention. By understanding the synergistic effects of these marketing approaches, businesses can strategically tailor their campaigns to optimize customer engagement and enhance purchase intentions, ultimately fostering greater success in today's competitive market landscape.
Strategi Peningkatan Kesejahteraan Masyarakat melalui Perkoperasian Azizah, Siti Nur; Pramono, Hadi; Ikhsani, Mastur Mujib
Jurnal Terapan Ekonomi dan Bisnis Vol. 2 No. 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jteb.v2i2.5753

Abstract

Sekolah Wirausaha Aisyiyah (SWA) merupakan sekolah yang dipelopori oleh Majelis Ekonomi dan Ketenagakerjaan Pimpinan Pusat Aisyiyah dengan bertujuan untuk peningkatan kesejahteraan masyarakat khususnya untuk kaum perempuan. Salah satu program dari perguruan tinggi yang merupakan Tri Dharma Perguruan Tinggi adalah melakukan pengabdian masyarakat khususnya untuk meningkatkan kesejahteraan masyarakat. Program Ipteks bagi Masyarakat (IbM) dinilai cocok untuk diterapkan dalam Sekolah Wirausaha Aisyiyah (SWA) khususnya yang akan diangkat dalam hal ini adalah perkoperasian. Perkoperasian dianggap penting karena dalam koperasi menerapkan prinsip kekeluargaan serta kesejahteraan bersama. Tujuan program IbM perkoperasian yaitu untuk membangun kesejahteraan masyarakat sesuai dengan prinsip koperasi. Target dari program IbM ini adalah mengedukasi masyarakat guna mengetahui dan mendalami semua hal tentang perkoperasian. Metode yang digunakan dalam program IbM perkoperasian ini adalah dengan sosialisasi, pendidikan serta pelatihan tentang perkoperasian.
Co-Authors AA Sudharmawan, AA Arini Hidayah, Arini Ariyanti, Ayu Rizki Bagis, Fatmah Erny Rachmawati Gamasiwi, Ratu Janisa Hadi Pramono Haryanto, Totok Hengky Widhiandono Herni Justiana Astuti Kharismasyah, Alfato Yusnar Muhammad Ramadhan Novarizka, Shalsabilla Nur Akbar, Gilang Pratama Pradhipta Aryoko, Yudhistira Putri, Tri Iriani Rahayu, Tri Septin Puji Rahmawati, Erny Salsabil, Azzah Sukma Siti Nur Azizah, Siti Nur Yano, Midori Aiko