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The Influence of Online Shopping Experiences and Trust on Repurchase Interest in TikTok Shop: (Case Study of Students State Polytechnic Bengkalis) Siti Maharani; Nageeta Tara Rosa
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1147

Abstract

This research aims to determine the influence of online shopping experiences and trust on repurchase intention at TikTok Shop. The sample objects in this research are consumers who have made at least 3 purchases on the TikTok Shop application. There were 28 consumers who made purchases 3 times, 5 people made 4 purchases, and 67 people made frequent purchases at the TikTok Shop. This study uses a Quantitative Method using non-probability sampling method with purposive sampling. The sample in this study was 100 respondents, processing data using the SPSS 26 application with multiple linear regression analysis testing which included validity test, reliability test, Ttest, Ftest and the coefficient of determination (R²). The research results show that: Hypothsis 1) online shopping experience has a positive and significant effect on repurchase interest at TikTok Shop, hypothsis 2) trust has a positive and significant effect on repurchase interest at TikTok Shop, hypothesis 3) Trust and Online shopping experience have a positive and significant effect on online repurchase interests the determinant coefficient (R²) is 0.156. This means that the variables of online shopping experience and trust influence repurchase interest at TikTok Shop by 15.6%, while the remainder or 84.4% is influenced by other variables not examined in this research.
Analysis of the Bengkalis Regency Government's 'Bermasa' Special Financial Aid (BKK) Policy to Improve the Quality and Efficiency of Government Services Pratama, Adrian Irnanda; Bustami, Bustami; Rosa, Nageeta Tara
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.4033

Abstract

This study aims to analyze the BKK "Bermasa" policy with a focus on improving the quality of services and efficiency of government administration at the village level. This research uses a qualitative approach with a policy analysis method. Data were collected through interviews with relevant stakeholders, analysis of policy documents, and observation of policy implementation in the field. Analysis of the BKK "Bermasa" policy shows positive changes in village government administration. The implementation of this program has successfully improved service quality through the application of technology, active community participation, and empowerment of village officials. In addition, there is efficiency in village financial management and development planning. The Bengkalis Regency Government's BKK "Bermasa" policy has successfully contributed positively to improving the quality and efficiency of government services at the village level. The findings provide recommendations for local governments and related parties to strengthen policies and support the sustainability of similar programs in the future
Analysis of Investment Feasibility of Fishery Product Diversification as Economic Strengthening of the Outermost Islands of Indonesia's Border (Case Study of Rupat Island and Bengkalis Island) Pratama, Adrian Irnanda; Rosa, Nageeta Tara; Arif, Muhammad
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.4229

Abstract

This study aims to determine the feasibility study of fish-based processed products caught by fishermen on Bengkalis Island and Rupat Island as one of the islands included in the category of Border Islands. In this study, several aspects of the feasibility study were examined which included aspects of market feasibility and marketing (product quality and taste, determination of processed product users and market maps and customer needs for products), production aspects (type of production, production capacity and use of technology) and aspects of financial (investment and economy). trials for making products using lomek fish (Harpodon nehereus), biang fish (Ilisha elongata) and gonjeng fish (Coilia mystus) with processed products that have been successfully produced are dimsum, chips, otak-otak, meatballs and nuggets. The results of this study indicate that the quality and taste of nugget products using the organoleptic and hedonic tests of the resulting product obtained for the aroma indicator is in the 3.61 interval range with the delicious/fragrant category, then for the taste indicator in the delicious category with an interval value of 3.70. Furthermore, the panelist's assessment of product texture was at an interval of 3.35 with the soft/soft category and for the color of the panelists gave an interval of 2.80 with a slightly appetizing category. Likewise with other products, the results of the organoleptic and hedonic tests showed that the panelists received and gave good responses to each test in the available indicators. The overall financial feasibility aspect of the product is feasible to run and develop more optimally, as seen from the R/C>1 test results. This research is expected to bring up new business opportunities that can help improve the welfare and improve the economy of the people in the outermost island areas of Indonesia's borders
The Effect of Social Factors, Prices, and Product Features on Purchase Intention of Yamaha NMAX Motorcycles at State Polytechnic of Bengkalis Students Alfi Suhaila; Nageeta Tara Rosa
Jurnal Pemimpin Bisnis Inovatif Vol. 1 No. 3 (2024): Juli : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v1i3.234

Abstract

The development of the business world in the current era of globalization is increasingly sharpening competition, especially in the management of automotive company units. One type of automotive that is widely favored by Indonesians is motorcycles. This study aims to determine the Effect Social Factors, Prices, and Product Features on Purchase Intention of Yamaha NMAX Motorcycles at State Polytechnic of Bengkalis Students. This study uses quantitative methods, data collection techniques are carried out by distributing online questionnaires with a sample of 100 respondents. The sampling technique used non- probability sampling method, data analysis used is descriptive statistics, classical assumption test, multiple regression analysis, data conclusion with T test, F test and the coefficient of determination (R2), while data processing used SPSS version 26 program. The findings indicate that social factors and product features variables have an effect, meanwhile the prices variable does not have an effect on purchase intention of Yamaha NMAX motorcycles at State Polytechnic of Bengkalis students. This study provides the insight that Yamaha can direct efforts and resources towards social marketing and product feature enhancement rather than focusing on price adjustment strategies.
The Influence of Lifestyle and Product Features on Purchase Decisions for iPhone Products: (Study at State Polytechnic of Bengkalis) Nia Rahmadhani; Nageeta Tara Rosa
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.306

Abstract

This study aims to determine how much influence lifestyle and product features have on purchasing decisions on iPhone products at State Polytechnic of Bengkalis. This research uses quantitative methods using nonprobability purposive sampling. The sample size consisted of 100 respondents, and data processing using IBM SPSS version 26 with multiple linear regression analysis, including validity test, reliability test, T test, F test, and coefficient of determination (R2). The results of this study indicate that: (1) There is a positive and significant influence between lifestyle on purchasing decisions for iPhone products ( study at State Polytechnic of Bengkalis) with a T value of 3,807 with a significance of 0.000. (2) There is a positive and significant influence between product features on purchasing decisions for iPhone products (study at State Polytechnic of Bengkalis) with a value of 8,096 with a significance of 0.000. The coefficient of determination on the lifestyle variable on purchasing decisions for iPhone products (study at State Polytechnic of Bengkalis) is 12.9% and the product feature variable on purchasing decisions for iPhone products (study at State Polytechnic of Bengkalis) is 40.1%.
The Phenomenon of Impulsive Buying Behavior on Ecommerce Twin Date Promotion : (Studying in the Island Communities: Bengkalis Island) Rosa, Nageeta Tara; Amelia, Amelia; Domos, Erma; Alrasyid, Harun
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bengkalis Island, based on its geographical circumstances, bordered by the Malacca Strait, Malaysia, from theEast, North, and West, can only be accessed via sea routes which are ro-ro transportation and ferries for the access,moreover, its citizens face challenges, especially in shopping, due to limited access to various goods. In such circumstances,e-commerce platforms like Shopee become crucial. One of its marketing strategies was a Twin Date Festival which canstimulate impulsive purchasing tendencies. Hence, this investigation seeks to find a potential association between Shopee'sTwin Date Festival and Impulsive Buying Behaviour, specifically among the Bengkalis Island Citizens. This study employsquantitative analysis techniques, utilizing the SPSS version 29 software for computations. The methodology encompassesthe distribution of questionnaires alongside observational and documentary methods. A sample of 150 respondents receivedthe questionnaires. Findings indicate a significant correlation between Shopee's Twin Date Festival and Impulsive Buyingbehaviors among Island Communities in the Bengkalis District, supported by a significance value of 0.001 <0.05 and aPearson correlation coefficient of 0.554, indicating a moderate relationship strength between the two variables. The positivecorrelation suggests that increased occurrences of Shopee's Twin Date Festival are associated with heightened impulsivebuying tendencies among Island Citizens in the Bengkalis District.
MEMBANGUN PERILAKU KERJA RAMAH LINGKUNGAN PADA PEGAWAI PEMERINTAHAN DI KABUPATEN BENGKALIS, RIAU Rosa, Nageeta Tara
Jurnal Administrasi Profesional Vol 6 No 1 (2025): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v6i1.7524

Abstract

Abstract Establishing an environmentally friendly behavior contributes to environmental awareness by integrating environment practices into daily employee activities at their workplace due to most of its time is at work, and it refers to motive that workplace that had environmentally friendly work behavior bring the employees working in a supportive work environment and may perceive more motivates to deliver high quality work consistently and bring them to the employee well-being, reduces operational of Government Agencies’ costs, and positively impacts the environment. This exploratory qualitative research comprised the Respondents from six government employees or the State Civil Apparatus (ASN) who served in 3 (three) of government agencies including the horticulture, environment, and healthcare in one district/city in Bengkalis Riau Province. The findings of this research encompass five factors that can support in establishing an environmentally friendly behavior in government agencies. First, compiling and practicing policy instrument on environmentally friendly work behaviour in government areas. Second, enhancing the leadership's charge and role-modeling for being environmentally friendly behavior. Third, practicing and executing diverse environmentally friendly plan either solution and relating it into State Civil Apparatus. Fourth, adopt the technology that support environmentally friendly offices, and lastly, conduct training (education) and socialization on an environmentally friendly behavior to State Civil Apparatus. Hence those efforts affected the better human activities in the workplace. Keywords: Work Behavior, Environmentally Friendly, Government Agencies, Employee Well-Being
Penguatan Sumber Daya Manusia Melalui Storytelling Kepada Pendidik dan Bunda Kelompok Bermain (KB) Cahaya Insan Desa Kelebuk Antika, Rindilla; Rosa, Nageeta Tara
TANJAK : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2024): TANJAK : Jurnal Pengabdian Kepada Masyarakat
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/hma0ye77

Abstract

Pelatihan dan pembimbingan penggunaan Storytelling bagi Pendidik dan Bunda Kelompok Bermain (KB) Cahaya Insan bertujuan untuk meningkatkan keterampilan mendongeng sebagai metode pembelajaran bagi anak-anak usia dini. Storytelling membantu merangsang imajinasi, mengembangkan keterampilan bahasa, serta meningkatkan minat belajar anak melalui cerita yang interaktif. Pendidik dan Bunda diajarkan teknik Storytelling, termasuk ekspresi wajah, intonasi, dan gerakan tangan untuk membuat cerita lebih hidup. Mereka juga belajar memilih cerita yang sesuai dengan perkembangan anak dan menyisipkan pesan moral. Sesi praktik langsung memberikan kesempatan bagi peserta untuk berlatih dan mendapatkan umpan balik. Dengan keterampilan yang diperoleh, serta pembagian Buku Cerita kepada anak-anak, diharapkan Pendidik dan Bunda KB Cahaya Insan mampu menyampaikan cerita dengan lebih percaya diri dan efektif, serta anak-anak menjadi tertarik dengan proses mendengarkan dan membaca.