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All Journal Jurnal Pendidikan (Teori dan Praktik) JURNAL KONSELING GUSJIGANG Syntax Literate: Jurnal Ilmiah Indonesia Jurnal de jure JURNAL EKSBIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Bisnis Mahasiswa JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis JP (Jurnal Pendidikan) : Teori dan Praktik Safari : Jurnal Pengabdian Masyarakat Indonesia Innovative: Journal Of Social Science Research Prosiding Seminar Nasional Manajemen dan Ekonomi Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat AgroSainT: Jurnal Ilmiah Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Ekonomi, Manajemen, Akuntansi Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Jens Batara Marewa
Universitas Kristen Indonesia Toraja
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : JURNAL EKSBIS

 1 
THE INFLUENCE OF SERVICE QUALITY, BRAND IMAGE, AND PRICE ON C'BEZT FRIED CHICKEN MAKALE TO GAIN CUSTOMER LOYALTY Nonce, Novita; Rundu Padang, Helba; Batara Marewa, Jens
JURNAL EKBIS Vol 25 No 2 (2024): JURNAL EKBIS (ANALISIS, PREDIKSI DAN INFORMASI)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to determine the effect of service quality, brand image and price of C'Bezt Fried Chicken Makale on customer loyalty. This type of research is quantitative research. The population in this study were all the visitors of C'Bezt Fried Chicken. The sample in this study was calculated using the Slovin formula and the results obtained were 84 samples. The data analysis technique used in this study is multiple linear regression analysis test. The results of this study indicate that partially the variables of service quality, brand image and price have a positive and significant effect on customer loyalty in C'Bezt Fried Chicken Makale. Similarly, the variables of service quality, brand image and price simultaneously or together have a significant effect on customer loyalty to C'Bezt Fried Chicken Makale.
THE INFLUENCE OF CELEBRITY ENDORSERS AND BRAND TRUST ON CONSUMER PURCHASING DECISIONS ON THE ORIGINAL SKINCARE PRODUCTS IN TANA TORAJA Lolopayung1, Charisma; Batara Marewa, Jens; Rundupadang, Helba
JURNAL EKBIS Vol 25 No 2 (2024): JURNAL EKBIS (ANALISIS, PREDIKSI DAN INFORMASI)
Publisher : Universitas Islam Lamongan

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Abstract

The purpose of this study was to determine the effect of Celebrity Endorser and Brand Trust on consumer purchasing decisions on The Originote skincare products in Tana Toraja partially and simultaneously. The data collection procedure for this study is: questionnaire. The method used in this study is the Quantitative Method using the Multiple Linear Regression method and processed using SPSS 29. This study was conducted in Tana Toraja Regency, with a sample of 97 respondents. The technique used by researchers in sampling is the Lemeshow formula. The results of the calculation with the t test on the Celebrity Endorser variable t count> t table with a value of (8.137)> (1.661) and on the Brand Trust variable t count> t table with a value of (6.572)> (1.661). The conclusion of this study is that Celebrity Endorser and Brand Trust influence Consumer Purchasing Decisions on The Originote Skincare Products in Tana Toraja partially and simultaneously.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASING DECISIONS AT NITO SUPERIOR SEED SHOPS IN NORTH TORAJA DISTRICT Mangoki, Lidia; Batara Marewa, Jens; Kurniasari Wibisono, Lisa
JURNAL EKBIS Vol 25 No 2 (2024): JURNAL EKBIS (ANALISIS, PREDIKSI DAN INFORMASI)
Publisher : Universitas Islam Lamongan

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The Influence of Social Media Marketing on Purchasing Decisions at the Nito Superior Seed Shop in North Toraja Regency. The purpose of this research is to determine the influence of social media marketing on purchasing decisions. This research uses a quantitative approach with simple linear regression analysis. The sample in this study was taken from buyers of Nito Superior Seeds in North Toraja Regency. Data collection was carried out by distributing questionnaires. In this research, the data source used is primary data. The research instrument used in this study used a non-probability sampling method. The results showed that data using statistical calculations via the Statistical Package for the Social Science (SPSS) version 25 application obtained a significance value of 0.007 < 0.05 and at value of 2.875 > t table value 1, 01954 which can be concluded that Social Media Marketing has a positive and significant influence on the decision to purchase superior seeds in North Toraja Regency.
Co-Authors Abedneigo C. Rambulangi Ade Lisa Matasik Adewidar Marano Pata'dungan Adriana Madya Marampa Agtasya Vivin Parantean Agustinus Mantong Allo, Irayanti Pare Althon K. Pongtuluran Althon Karaman Pongtuluran Anak Agung Istri Sri Wiadnyani Andarias Buttu Kayang Andy Saputra Pakiding Arisusanti Madao Asriani Asriani, Asriani Berlian Zetikarya Haryati Bernike Friska Liling Biringkanae, Astriwati Braselia Palambi Carolina Paulus Polli Chrismesi Pagiu Crecentia Priskila Densa, Seprianus Dewinka Suma Dwi Prasetyawati Thana Elias Ernytha Galla Fani Fiola Pasarrin Febrianti Tandi Gilbert Fakambanan Gilbert Fakambanan Helba Rundupadang Hendrik Pappang Bonga Ika Ramli Isak Pasulu Javita, Laurensia Jelita Pademme Jemi Pabisangan Tahirs Ketnita Marampa Kurniasari Wibisono, Lisa Lebang, Zaman Leppong, Fantriawan Lisa Kurniasari Wibisono Lolopayung1, Charisma Manga’, Angelin Dirva Rante Mangoki, Lidia Marchelin, Marchelin Marinus Ronal Marinus Ronal Marthinus, Vonnisye Mince Batara Monika Monika Nonce, Novita Palangda, Alfrita Pasoloran, Octavianus Pelu, Jeri Puput Karmila Ramba, Dina Randi Tangdialla Ranggu’, Tadius Rante, Renita Rifka Taruk Salong Rosa Linda Mallisa Rundu Padang, Helba Ruru, Desi Saldi, Yulianus Salinding, Erlina Saruran, Resthary Selin Bessoran Palulun Srisetyawanie Bandaso Syamsul Arifin Tangkelayuk, Trimurni Ta’diampang, Sian Valentino Sambo Pasau Vani Datu Limbong Vitriani, Yunita Vonnisye Widianto Widianto Willy Yavet Tandirerung Yohanis Lotong Ta'dung Yomarcho Sanbudifarma Sa'pangan