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All Journal Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi JURNAL PUNDI Creative Research Management Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Marketing Management Studies Jurnal Bina Bangsa Ekonomika Indonesian Journal of Applied Accounting and Finance JURNAL ECONOMINA ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Administrasi Sosial dan Humaniora (JASIORA) Center of Economic Students Journal (CSEJ) Jurnal bintang manajemen Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Journal of Innovative and Creativity JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Bina Bangsa International Journal of Business and Management

Susanti, Febsri

Sekolah Tinggi Ilmu Ekonomi KBP

Author-ID : 1507522

Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

Published : 71 Documents Claim Missing Document

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Articles

Title

Pengaruh Lokasi Toko dan Citra Merek terhadap Minat Beli Konsumen pada Ayam Gepuk Pak Gembus Padang Febsri Susanti; Zaky Zakaria
JURNAL PUNDI Vol 3, No 2 (2019)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v3i2.153

The current development of business competition in Indonesia is very tight, which makes companies do various ways to attract consumers to buy their products. This study aims to determine whether the location of the store and brand image influence consumer buying interest in the Ayam Gepuk Pak Gembus, by using data collection methods in the form of a questionnaire of 160 respondents. In analyzing the data using validity, reliability, and classic assumption tests, namely normality, multicollinearity and heteroscedasticity. The analytical method used is multiple linear regression analysis. While for testing the hypothesis, namely the F test, T test, R2 determinant coefficient using SPSS tools. The results of the tests conducted found that the location of the store had a positive and significant effect on consumer buying interest and the brand image also had a positive and significant effect on consumer buying interest.

Buying Iintention Dilihat Dari Celebrity Endorsement Dengan Self Brand Connection Sebagai Variabel Mediasi Pada Smartphone OPPO Di Risal Cell Solok Selatan Febsri Susanti; Feja Lajmi Marahmi; Doni Marlius
JURNAL PUNDI Vol 6, No 1 (2022)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v6i1.394

This study aims to explain the effect of celebrity endorsement on buying intention through self brand connection on Oppo smartphones in Risal Cell, South Solok. The population of this study is OPPO Smartphone users in South Solok who are consumers who have purchased Oppo cellphones in South Solok Cellular Risal involving 87 respondents. Respondents were selected using accidental sampling technique and using the Slovin formula. This research uses quantitative research methods. The data obtained from primary data is through the distribution of questionnaires to respondents. The questionnaire was tested using validity and reliability tests to determine the accuracy and consistency of the questionnaire. Furthermore, the data collected from the questionnaire were analyzed using path analysis techniques. The results showed that Celebrity endorsement had a positive and significant effect on buying intention in Oppo Smartphones. Self brand Connection mediates Celebrity endorsement of Buying Intention on Oppo Smartphones.

MINAT BELI KONSUMEN TOKO SEPATU BATA DIPASAR RAYA PADANG DILIHAT DARI SIKAP DAN IKLAN Yuli Priyanti; Febsri Susanti; Nazaruddin Aziz
JURNAL PUNDI Vol 1, No 2 (2017)
Publisher : AKBP-STIE "KBP" PADANG

The company is engaged in the manufacture, import, export and distribution of leather shoes, built-up canvas, casual and sports shoes, injection slippers, and special shoes for industry. This study aimed to analyze the influence of each variable, the attitude (X1), advertising (X2) toward purchase intention. Data were collected through questionnaires. to 100 respondents Bata store consumer markets desert highway by using accidental sampling method to determine the respondents to each variable. By using the validity test, reliability test, descriptive analysis, multiple linear regression analysis, the coefficient of determination (R2), t-test, f. Data analysis technique used is multiple linear analysis. The result of this study shows that attitude and advertising have a significant effect on consumer buying interest in the purchase of shoes brick desert highway market.

Pengaruh Kualitas Produk dan Brand terhadap Loyalitas Konsumen (Studi pada Konsumen Pengguna Produk “Tupperware” di Kelurahan Bandar Buat Padang) Febsri Susanti; Windy Kusumahati
JURNAL PUNDI Vol 4, No 2 (2020)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v4i2.203

Along with social and economic progress, there have been increasing demands in various aspects of life. Therefore, producers must be able to keep pace with changing circumstances to gain consumer loyalty in order to thrive and succeed in the existing market share. The aim of this study is to determine the effect of product quality and branding strategy on consumer loyalty. The population used in this study was residents of Bandar Buat village, Padang who used Tupperware products. The sample is comprised of 85 people. The data was processed using the SPSS program. The results show that product quality and branding has strong influence on consumer loyalty which means that if the products are of high quality and the brand is associated with a positive image, the consumer will be more loyal to an item despite the existence of a number of rival products. Keywords: product quality, brand, customer loyalty.

Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Nasabah Menggunakan Produk Pembiayaan Pensiun pada Bank Syariah Mandiri Kantor Cabang Padang Ulak Karang Febsri Susanti; Amalia Martha
JURNAL PUNDI Vol 4, No 1 (2020)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v4i1.208

The purpose of this study was to study and analyze the price and quality of services to spending decisions using financial products at Bank Syariah Mandiri, Padang Ulak Karang Branch Office.The research method used is descriptive quantitative. Based on the regression analysis, multiple linear price variables and service quality towards spending decisions using award financing products at PT. Bank Syariah Mandiri Branch Office of Padang Ulak Karang obtained Y = 16,284 + 0.472X1-0192 X2 + 0.229 X3-0.709 X4-0.161 X5 + 0.683 X6 + e.The results of this study only determine the price and empathy that is positive and significant to real decisions, reliability, responsiveness, guarantees are negatively related and not significant to decision making.Keywords: price, service quality and expenditure decisions.

Pengaruh Motivasi Kerja terhadap Kinerja Pegawai Dinas Kementerian Kelautan dan Perikanan Kabupaten Kepulauan Mentawai Febsri Susanti; Hari Novrizal Putra
JURNAL PUNDI Vol 3, No 3 (2019)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v3i3.180

Performance is a general description of the level of achievement of the implementation of a program activity, wisdom in realizing the suggestions, goals, vision and mission of the organization / agency, then between performance and motivation have a very close relationship because a person's performance is determined by one's ability to carry out tasks given well and able to be responsible for carrying out work. This research was conducted at the Mentawai Islands District Ministry of Maritime Affairs and Fisheries by using a sample of 45 people with sample selection. In this study using the Total Sampling technique, namely by taking the entire population as a sample as long as the population is known to be limited. With data analyzed by multiple linear regression analysis techniques. Motivation affects performance significantly and positively for employees of the Ministry of Maritime Affairs and Fisheries of the Mentawai Islands Regency. It can be concluded that the higher the motivation of an employee, the performance will also increase. Keywords:Work Motivation, Employee Performance

Kesenangan, Dorongan Berbelanja dan Merek terhadap Intensi Berbelanja Online Produk Fashion (Studi pada Mahasiswi STIE “KBP” Padang) Febsri Susanti
JURNAL PUNDI Vol 1, No 3 (2017)
Publisher : AKBP-STIE "KBP" PADANG

The purpose of this study to find out how the influence of pleasure shopping, shopping, brand, the intention to shop through the online shop. The research method used is explanatory research. Sampling technique used ispurposive samplingsehingga from the population are taken as many as 93 respondents. Data analysis technique used is test of validity, reliability, classical assumption test, multiple linear regression test, F test and t test. Based on multiple linear regression analysis, buying pleasure variable, buying impulse, brand to shopping intention through online shop obtained Y = - 0,069 + 0,277 X1 + 0,286 X2 + 0,534 X3Based on the test results simultaneously found that the variable of buying pleasure, buying impulse, brand influence simultaneously to the intention of shopping through online shop with significant value 0,000 <0,05. From the results of partial tests found shopping pleasure variables affect the intention of shopping through the online shop because the resulting significant value of 0.007 <0.05. Shopping boost variables affect the intention of shopping through the online shop because the significant value generated by 0.001 <0.05. Brand variables affect the intention of shopping through the online shop because the significant value generated by 0.000 <0.05. While the results of determination coefficient test obtained Adjusted RSquare with 0.974. This means that the proportion of variance of independent variable to dependent variable is 97,4% the rest of 2,6% explained by other variable not discussed in this research

Customer Satisfication Pada Pembelian Smartphone Samsung Dilihat Dari Trust In Brand, Brand Image Dan Word Of Mouth Di Sarana Smartphone Kota Solok Febsri Susanti; Doni Marlius; Suci Kahirumi
JURNAL PUNDI Vol 5, No 1 (2021)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v5i1.307

This competition appears along with the development of increasingly sophisticated technology, encouraging various types of changes system in the world for example in the business world changes system such as system in trading, marketing, how to make transaction, and delivery of information still changing. The purpose of this study is to examine the effect of the trust in brand, brand image dan word of mouth terhadap customer satisfication purchases samsung smartphone in Sarana Smartphone Solok City. This research is a quantitative method, using the technique of multiple linear regression. The sample in this study amounted to 65 customers. Techniques used in collecting data is the spread of questionnaires, interviews and observation. This study uses SPSS Version 16 to calculate and analyze data. The results showed that the partially trust in brand, brand image had a positive and significant effect, while word of mouth had not significant effect on customer satisfaction purchases samsung smartphone in Sarana Smartphone Solok City.

PENGARUH KEPERCAYAAN PELANGGAN DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN HIKECY KERUPUK SINGKONG PADA GALLERY HIKECY SAWAHLUNTO Fhadell Trio Putra; Febsri Susanti
JURNAL PUNDI Vol 7, No 2 (2023)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v7i2.502

Micro, Small and Medium Enterprises (MSMEs) are a sector that is currently receiving special attention from the government. The existence of MSMEs cannot be eliminated or avoided in the development of a region. This study aims to determine the effect of customer trust and service quality on customer loyalty to Hikecy Cassava Crackers Products at the Hikecy Sawahlunto Gallery. Determination of the sample was carried out using a Stratified Random Sampling sample with a total of 98 customers as respondents. Data was collected by distributing questionnaires and then analyzed using descriptive statistics and Independent-Sample T-Test with SPSS version 16. The results of data analysis showed that Customer Trust, Tangibles, Reliability and Responsiveness were the main factors that determined the level of customer satisfaction. Meanwhile, Assurance and Emphaty have a less dominant contribution to customer loyalty. Keywords : Customer Trust, Tangibles, Reliability, Responsiveness, Assurance, Empathy and Customer Loyalty.

Kinerja Pegawai Berdasarkan Kompetensi Kerja, Motivasi Kerja, dan Komitmen Kerja Susanti, Febsri; Nora, Fitri
JURNAL PUNDI Vol 9, No 1 (2025)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v9i1.585

This study aims to determine the effect of work competence, work motivation, and work commitment on the performance of the employees of the Secretariat of DPRD Kota Pariaman as many as 49 people. The research method is by collecting data through distributing questionnaires to the entire population which can be used for analysis purposes. This hypothesis testing is done by using multiple linear regression data analysis techniques. The results of the data analysis show that from the three independent variables, the results of hypothesis testing are obtained: Job competence has a significant effect on the performance variable (dependent variable). Furthermore, work motivation variable has a significant effect on performance. And the work commitment variable has a significant effect on performance. Likewise with the simultaneous test, the three independent variables also affect the performance as the dependent variable. The results of the hypothesis testing found that the magnitude of the influence of work competence, work motivation and work commitment to performance was 75.8%. While the rest (100% - 75.8% = 24.2%) is influenced by other variables outside this regression model

Co-Authors Abdul Hamid Abdul Hamid Afifah, Pritania Alvina Wigati Amalia Martha Arwin Tanjung Aziz, Nazaruddin Badri, Juarsa Budi Setiawan Candra, MHD Julizarmi Chintya Mulyani Datus, Teos Dea Edgina Desvianey Igamawarti Dewi, Aminar Sutra Dinda Putri Djohannes Saputra Dwinasa, Diki Okta Ekazaputri, Winda Faivadril Ugra Fajar, Revi Nur Febi Prateguh Syahputra Feja Lajmi Marahmi Fernos, Jhon Fhadell Trio Putra Fitri Mawita Gusman, Ade Hari Novrizal Putra Harmen, Andre Andhyka Harum, Beny Ilham Ramanto Irman, Devega Jefri Saputra Zebua Junita, Rani Kadek Lia Fitriani Koslendra, Endang Liza Laroza Lizarti - Lopez, Drevina Jenifer Magdalena, Maria Maria Herlin Mario, Muhammad Arief Marlius, Doni Martha, Lidya May Yohandra Fikra Mayliza, Riri Meirina, Elsa Mijaya, Rudi Milastri Sapalakai Milastri Sapalakai Muhammad Faisal Muhammad Ricard Alzikri Nabila Maharani Ni Putu Ayu Sri Dewi Andayani Nofriyanti Nofriyanti Nora, Fitri Nova Gusmery Nova Gusmery Novrial Novrial Nurfaliza, Nurfaliza Pingki Wahyuni Rahma Yosefly Rahmadhani, Neneng Ramadhan, Ashraf Ramafina, Sonya Futri Rasyim Jifni Nasri Revi Nur Fajar Rivandi, Muhammad Rizki Digo Saputra Rofika Rofika, Rofika Rudi Mijaya Sandra, Leni Saputra, Yoki Yondika Sari, Nadya Dewinta Septia Yuvira Fitri Shany, Adira Miftah Sogiroh, Nur Ukhti Sonya Futri Ramafina Suci Kahirumi Suci Rahmadhani Sumiati Sumiati Sumiati Sumiati Sundari, Wiwit Syahputra, Febi Prateguh Tia Faulina Tomi Angrico Tusniwita Tusniwita Wide Ivano Windy Kusumahati Wiwit Sundari Yoki Yondika Saputra Yuli Priyanti YULIA SYAFITRI Zaky Zakaria Zulvia, Dewi

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