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Susanti, Febsri
Sekolah Tinggi Ilmu Ekonomi KBP
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Journal : Marketing Management Studies

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Online purchase decisions on the online buying site "Shopee" viewing from the variables of trust, easy and price Febsri Susanti; Rahma Yosefly
Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (633.237 KB) | DOI: 10.24036/mms.v1i2.40

Abstract

The development of bisinees e-commerce has changed consumer behavior of shopping habits in shopping centers are now starting switch by using online media. Online purchasing decisions are preceded by an interest in the minds of consumers to make purchases. This study aims to determine the effect of Trust, Ease and price on Purchase Decisions online at the Shopee trading site. The research population is consumers who have made purchases online on the Shopee site with the sample was 100 people. Data collection was taken using a questionnaire via Google Form. Data were analyzed using multiple linear regression analysis using the SPSS 16.00 program. The results show that Trust has a positive and significant effect on Purchasing Decisions, Ease has a positive and significant effect on Purchase Decisions, price has not significant effect on Purchase Decisions.
Co-Authors Abdul Hamid Abdul Hamid Afifah, Pritania Alvina Wigati Amalia Martha Arwin Tanjung Aziz, Nazaruddin Badri, Juarsa Budi Setiawan Candra, MHD Julizarmi Chintya Mulyani Datus, Teos Dea Edgina Desvianey Igamawarti Dewi, Aminar Sutra Dinda Putri Djohannes Saputra Dwinasa, Diki Okta Ekazaputri, Winda Faivadril Ugra Fajar, Revi Nur Febi Prateguh Syahputra Feja Lajmi Marahmi Fernos, Jhon Fhadell Trio Putra Fitri Mawita Gusman, Ade Hari Novrizal Putra Harmen, Andre Andhyka Harum, Beny Ilham Ramanto Irman, Devega Jefri Saputra Zebua Junita, Rani Kadek Lia Fitriani Koslendra, Endang Liza Laroza Lizarti - Lopez, Drevina Jenifer Magdalena, Maria Maria Herlin Mario, Muhammad Arief Marlius, Doni Martha, Lidya May Yohandra Fikra Mayliza, Riri Meirina, Elsa Mijaya, Rudi Milastri Sapalakai Milastri Sapalakai Muhammad Faisal Muhammad Ricard Alzikri Nabila Maharani Ni Putu Ayu Sri Dewi Andayani Nofriyanti Nofriyanti Nora, Fitri Nova Gusmery Nova Gusmery Novrial Novrial Nurfaliza, Nurfaliza Pingki Wahyuni Rahma Yosefly Rahmadhani, Neneng Ramafina, Sonya Futri Rasyim Jifni Nasri Revi Nur Fajar Rivandi, Muhammad Rizki Digo Saputra Rofika Rofika, Rofika Rudi Mijaya Sandra, Leni Saputra, Yoki Yondika Sari, Nadya Dewinta Septia Yuvira Fitri Shany, Adira Miftah Sogiroh, Nur Ukhti Sonya Futri Ramafina Suci Kahirumi Suci Rahmadhani Sumiati Sumiati Sumiati Sumiati Sundari, Wiwit Syahputra, Febi Prateguh Tia Faulina Tomi Angrico Tusniwita Tusniwita Wide Ivano Windy Kusumahati Wiwit Sundari Yoki Yondika Saputra Yuli Priyanti YULIA SYAFITRI Zaky Zakaria Zulvia, Dewi