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All Journal Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi JURNAL PUNDI Creative Research Management Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Marketing Management Studies Jurnal Bina Bangsa Ekonomika Indonesian Journal of Applied Accounting and Finance JURNAL ECONOMINA ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Administrasi Sosial dan Humaniora (JASIORA) Center of Economic Students Journal (CSEJ) Jurnal bintang manajemen Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Bina Bangsa International Journal of Business and Management
Susanti, Febsri
Sekolah Tinggi Ilmu Ekonomi KBP
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Journal : Jurnal Publikasi Ilmu Manajemen

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Kualitas Produk, Testimoni, dan Endorsment Terhadap Loyalitas Konsumen pada Produk Emina di Transmart Padang Nabila Maharani; Febsri Susanti
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 2 (2023): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i2.1649

Abstract

Loyalty is the most important aspect for a company to maintain its extension in order to maintain and attract other customers. One way that can be done in building customer loyalty is to establish good relationships with customers. Having loyal customers is the main goal of every company. This study aims to examine product quality, testimonials and endorsements on consumer loyalty to Emina Transmart Padang products. This research is a quantitative research, the population in this study is buyers from February to June as many as 2,200 buyers. The sample collection technique used in this study was Accidental Sampling, which is a sampling technique based on chance, or anyone who happens to meet a researcher who can be used as a sample using the slovin formula, the number of samples in this study was 100 people. Data analysis techniques using instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study indicate that product quality, testimonials, and endorsements have a positive and significant effect on consumer loyalty to Emina Transmart Padang products
Brand Ambassador, Purchase Interest And Testimonies On Online Purchase Decisions In Instagrams In Students In Pandai Sikek Village Fitri Mawita; Febsri Susanti
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 2 (2023): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i2.1663

Abstract

This study aims to examine the influence of brand ambassadors, purchase intention and testimonials on decisions online purchases on Instagram for students in the pandai sikek village. This type of research is quantitative, where this research uses numerical data and the research process emphasizes measuring objective results using statistical analysis. The population in this study were students in the pandai sikek village who had made online purchases on Instagram. The sampling technique used is non-probability sampling with purposive sampling method based on certain criteria, namely students who have done online shopping on Instagram, the number of samples is 100 people obtained using the Lemeshow formula. The data analysis technique used multiple linear regressions test using SPSS version 16.00. The hypothesis is tested using the t test at α = 0.05. The results of this study indicate that brand ambassadors, purchase interest and testimonials have a positive and significant effect on online purchase decisions on Instagram for students in the pandai sikek village.
Co-Authors Abdul Hamid Abdul Hamid Afifah, Pritania Alvina Wigati Amalia Martha Arwin Tanjung Aziz, Nazaruddin Badri, Juarsa Budi Setiawan Candra, MHD Julizarmi Chintya Mulyani Datus, Teos Dea Edgina Desvianey Igamawarti Dewi, Aminar Sutra Dinda Putri Djohannes Saputra Dwinasa, Diki Okta Ekazaputri, Winda Faivadril Ugra Fajar, Revi Nur Febi Prateguh Syahputra Feja Lajmi Marahmi Fernos, Jhon Fhadell Trio Putra Fitri Mawita Gusman, Ade Hari Novrizal Putra Harmen, Andre Andhyka Harum, Beny Ilham Ramanto Irman, Devega Junita, Rani Kadek Lia Fitriani Koslendra, Endang Liza Laroza Lizarti - Lopez, Drevina Jenifer Magdalena, Maria Maria Herlin Mario, Muhammad Arief Marlius, Doni Martha, Lidya May Yohandra Fikra Mayliza, Riri Meirina, Elsa Mijaya, Rudi Milastri Sapalakai Milastri Sapalakai Muhammad Faisal Muhammad Ricard Alzikri Nabila Maharani Ni Putu Ayu Sri Dewi Andayani Nofriyanti Nofriyanti Nora, Fitri Nova Gusmery Nova Gusmery Novrial Novrial Nurfaliza, Nurfaliza Pingki Wahyuni Rahma Yosefly Rahmadhani, Neneng Ramafina, Sonya Futri Rasyim Jifni Nasri Revi Nur Fajar Rivandi, Muhammad Rizki Digo Saputra Rofika Rofika, Rofika Rudi Mijaya Sandra, Leni Saputra, Yoki Yondika Sari, Nadya Dewinta Septia Yuvira Fitri Shany, Adira Miftah Sogiroh, Nur Ukhti Sonya Futri Ramafina Suci Kahirumi Suci Rahmadhani Sumiati Sumiati Sumiati Sumiati Sundari, Wiwit Syahputra, Febi Prateguh Tia Faulina Tomi Angrico Tusniwita Tusniwita Wide Ivano Windy Kusumahati Wiwit Sundari Yoki Yondika Saputra Yuli Priyanti YULIA SYAFITRI Zaky Zakaria Zulvia, Dewi