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Journal : Jurnal bintang manajemen

Pengaruh Budaya Organisasi, Gaya Kepemimpinan Dan Kepercayaan Diri Terhadap Komitmen Kerja Pegawai Dinas Pendidikan Dan Kebudayaan Kota Padang Nova Gusmery; Febsri Susanti
Jurnal Bintang Manajemen Vol 1 No 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1053.169 KB) | DOI: 10.55606/jubima.v1i2.1395

Abstract

This study aims to find out and analyze the influence of organizational culture, leadership style, and self-confidence on the work commitment Employees of Department Education and Culture Padang City. This type of research is quantitative research. This study uses primary data obtained through distributing questionnaires to Employees of Department Education and Culture Padang City. The total population of this study was 117 people. Sampling in this study using total sampling technique. The number of samples in this study were 117 respondents. The data analysis technique used is multiple linear regression and t-statistic test. The research results show that, Organizational culture has a significant effect on the work commitment Employees of Department Education and Culture Padang City. Leadership style has a significant effect on the work commitment Employees of Department Education and Culture Padang City. Self-confidence variable has a significant effect on the work commitment Employees of Department Education and Culture Padang City. The work commitment is influenced by organizational culture, leadership style and self-confidence of 75.5%. While the remaining 24.5% is influenced by other factors not examined in this study, such as work environment, work motivation, work discipline, personality and so on.
Segmentasi, Targeting, dan Positioning Terhadap Loyalitas Pelanggan Produk Toko Logo di Plaza Andalas Kota Padang Milastri Sapalakai; Febsri Susanti
Jurnal Bintang Manajemen Vol 1 No 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2270

Abstract

Loyalty is the most important aspect for a company to maintain its extension in order to maintain and attract other customers. One way that can be done in building customer loyalty is to establish good relationships with customers. Having loyal customers is the main goal of every company. This study aims to examine customer loyalty, segmentation,targeting and positioning on consumer loyalty to logo shop product plaza andalas Padang products. This research is a quantitative research, the population in this study is buyers from February to June as many as 277 buyers. The sample collection technique used in this study was Accidental Sampling, which is a sampling technique based on chance, or anyone who happens to meet a researcher who can be used as a sample using the slovin formula, the number of samples in this study was 100 people. Data analysis techniques using instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study indicate that product quality, testimonials, and endorsements have a positive and significant effect on consumer loyalty to logo shop product plaza andalas Padang products.
Pengaruh Budaya Organisasi, Gaya Kepemimpinan Dan Kepercayaan Diri Terhadap Komitmen Kerja Pegawai Dinas Pendidikan Dan Kebudayaan Kota Padang Nova Gusmery; Febsri Susanti
Jurnal Bintang Manajemen Vol. 1 No. 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i2.1395

Abstract

This study aims to find out and analyze the influence of organizational culture, leadership style, and self-confidence on the work commitment Employees of Department Education and Culture Padang City. This type of research is quantitative research. This study uses primary data obtained through distributing questionnaires to Employees of Department Education and Culture Padang City. The total population of this study was 117 people. Sampling in this study using total sampling technique. The number of samples in this study were 117 respondents. The data analysis technique used is multiple linear regression and t-statistic test. The research results show that, Organizational culture has a significant effect on the work commitment Employees of Department Education and Culture Padang City. Leadership style has a significant effect on the work commitment Employees of Department Education and Culture Padang City. Self-confidence variable has a significant effect on the work commitment Employees of Department Education and Culture Padang City. The work commitment is influenced by organizational culture, leadership style and self-confidence of 75.5%. While the remaining 24.5% is influenced by other factors not examined in this study, such as work environment, work motivation, work discipline, personality and so on.
Segmentasi, Targeting, dan Positioning Terhadap Loyalitas Pelanggan Produk Toko Logo di Plaza Andalas Kota Padang Milastri Sapalakai; Febsri Susanti
Jurnal Bintang Manajemen Vol. 1 No. 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2270

Abstract

Loyalty is the most important aspect for a company to maintain its extension in order to maintain and attract other customers. One way that can be done in building customer loyalty is to establish good relationships with customers. Having loyal customers is the main goal of every company. This study aims to examine customer loyalty, segmentation,targeting and positioning on consumer loyalty to logo shop product plaza andalas Padang products. This research is a quantitative research, the population in this study is buyers from February to June as many as 277 buyers. The sample collection technique used in this study was Accidental Sampling, which is a sampling technique based on chance, or anyone who happens to meet a researcher who can be used as a sample using the slovin formula, the number of samples in this study was 100 people. Data analysis techniques using instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study indicate that product quality, testimonials, and endorsements have a positive and significant effect on consumer loyalty to logo shop product plaza andalas Padang products.
Pengaruh Sikap, Norma Subjektif Dan Kontrol Perilaku Terhadap Minat Deposito Nasabah Prioritas Pada PT. Bank Tabungan Negara (Persero) TBK Kantor Cabang Padang Tomi Angrico; Febsri Susanti
Jurnal Bintang Manajemen Vol. 2 No. 1 (2024): Maret : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i1.2423

Abstract

This research aims to examine and determine the influence of attitude, subjective norms, and behavioral control on the interest of priority customers' deposits at PT. Bank Tabungan Negara (Persero) Tbk Padang Branch Office. This research is quantitative in nature. The primary data for this research were obtained through the distribution of questionnaires to priority customers at PT. Bank Tabungan Negara (Persero) Tbk Padang Branch Office. The population of this study consisted of 272 individuals. The sampling technique used in this research was total sampling, resulting in a sample size of 272 respondents. The data analysis technique used was multiple linear regression and t-Statistical test. The research results indicate that attitude has a significant influence on the interest of customer deposits at PT. Bank Tabungan Negara (Persero) Tbk Padang Branch Office, as reflected by the significance value (Sig.) of 0.035, which is lower than < 0.05 (α). Subjective norms have a significant influence on the interest of customer deposits at PT. Bank Tabungan Negara (Persero) Tbk Padang Branch Office, as evidenced by a very low significance value, which is 0.000 < 0.05 (α). Behavioral control has a significant influence on the interest of customer deposits at PT. Bank Tabungan Negara (Persero) Tbk Padang Branch Office, as reflected in the very low significance value of 0.000 < 0.05 (α). The variables Attitude (X1), Subjective Norms (X2), and Behavioral Control (X3) are able to explain or influence the variable of customer deposit interest at PT. Bank Tabungan Negara (Persero) Tbk Padang Branch Office by 74.1%.
Co-Authors Abdul Hamid Abdul Hamid Afifah, Pritania Alvina Wigati Amalia Martha Arwin Tanjung Aziz, Nazaruddin Badri, Juarsa Budi Setiawan Candra, MHD Julizarmi Chintya Mulyani Datus, Teos Dea Edgina Desvianey Igamawarti Dewi, Aminar Sutra Dinda Putri Djohannes Saputra Dwinasa, Diki Okta Ekazaputri, Winda Faivadril Ugra Fajar, Revi Nur Febi Prateguh Syahputra Feja Lajmi Marahmi Fernos, Jhon Fhadell Trio Putra Fitri Mawita Gusman, Ade Hari Novrizal Putra Harmen, Andre Andhyka Harum, Beny Ilham Ramanto Irman, Devega Junita, Rani Kadek Lia Fitriani Koslendra, Endang Liza Laroza Lizarti - Lopez, Drevina Jenifer Magdalena, Maria Maria Herlin Mario, Muhammad Arief Marlius, Doni Martha, Lidya May Yohandra Fikra Mayliza, Riri Meirina, Elsa Mijaya, Rudi Milastri Sapalakai Milastri Sapalakai Muhammad Faisal Muhammad Ricard Alzikri Nabila Maharani Ni Putu Ayu Sri Dewi Andayani Nofriyanti Nofriyanti Nora, Fitri Nova Gusmery Nova Gusmery Novrial Novrial Nurfaliza, Nurfaliza Pingki Wahyuni Rahma Yosefly Rahmadhani, Neneng Ramafina, Sonya Futri Rasyim Jifni Nasri Revi Nur Fajar Rivandi, Muhammad Rizki Digo Saputra Rofika Rofika, Rofika Rudi Mijaya Sandra, Leni Saputra, Yoki Yondika Sari, Nadya Dewinta Septia Yuvira Fitri Shany, Adira Miftah Sogiroh, Nur Ukhti Sonya Futri Ramafina Suci Kahirumi Suci Rahmadhani Sumiati Sumiati Sumiati Sumiati Sundari, Wiwit Syahputra, Febi Prateguh Tia Faulina Tomi Angrico Tusniwita Tusniwita Wide Ivano Windy Kusumahati Wiwit Sundari Yoki Yondika Saputra Yuli Priyanti YULIA SYAFITRI Zaky Zakaria Zulvia, Dewi