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All Journal Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi JURNAL PUNDI Creative Research Management Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Marketing Management Studies Jurnal Bina Bangsa Ekonomika Indonesian Journal of Applied Accounting and Finance JURNAL ECONOMINA ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Administrasi Sosial dan Humaniora (JASIORA) Center of Economic Students Journal (CSEJ) Jurnal bintang manajemen Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Bina Bangsa International Journal of Business and Management
Susanti, Febsri
Sekolah Tinggi Ilmu Ekonomi KBP
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Journal : Sammajiva: Jurnal Penelitian Bisnis dan Manajemen

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Pengaruh Persepsi Konsumen, Gaya Hidup, Terhadap Perilaku Konsumen Dalam Pembelian Produk Second Pada Toko Pakaian Bekas Cowboy Collection Di Air Tawar Padang Di Era Pandemic Covid-19 Muhammad Ricard Alzikri; Febsri Susanti
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.187

Abstract

This study aims to examine and analyze the effect of consumer perceptions and lifestyle on consumer behavior in purchasing second-hand products (a case study of consumers at a used clothing store, Cowboy Collection, Padang). This type of research is quantitative research with multiple linear regression data analysis. The sample of this research is consumers at the cowboy collection used clothing store Padang. Samples were taken by non-probability sampling technique. The number of respondents 98 people. Data was collected using a questionnaire. The variables in this study are the independent variables, namely consumer perceptions (X₁) and lifestyle (X₂) and the dependent variable (Y), namely consumer behavior. From the calculation of the t test, it can be seen that for consumer perception (X₁) the large t-count value of t-table is 4.590 > 0.677 and a significant value is 0.012 <0.05, so the conclusion is that the hypothesis can be accepted or proven true for the consumer perception variable (X₁). So it can be stated that there is a positive and significant influence between consumer perceptions and consumer behavior. While the t test for lifestyle (X₂) the value of t count is large from t table 6.498 > 0.677 and a significant value is 0.000 <0.05 , so the conclusion is that the hypothesis is also accepted for the product quality variable (X₂). So it can be stated that there is a positive and significant influence between lifestyle and consumer behavior. Companies can pay more attention to things that can influence consumer behavior in purchasing products.
Harga, Kepercayaan, Kemudahan Penggunaan Aplikasi Dan Promosi Terhadap Keputusan Pembelian Online Di Shopee (Studi Pada Mahasiswa STKIP Dan STIE Widyaswara Indonesia Solok Selatan) Septia Yuvira Fitri; Febsri Susanti
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.193

Abstract

This study aims to examine the effect of price, trust, ease of use of applications and promotions on online purchasing decisions at Shopee for STKIP and STIE Widyaswara Indonesia Solok Selatan students. This type of research is quantitative. The population in this study were students of STKIP and STIE Widyaswara Indonesia Solok Selatan. Where the number of STKIP students and STIE Widyaswara Indonesia Solok Selatan is 1.519 students. The sampling technique used was accidentalsampling, while the number of samples was 94 students obtained using the slovin formula. The type of data used in this research is quantitative data. While the data sources are primary and secondary data sources. Data analysis techniques use validity test, reliability test, descriptive analysis, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression and t test using SPSS version 21.00. The hypothesis was tested using the t test at α = 0.05. The results of this study indicate that price, trust, ease of use of the application and positive and significant impact on online purchasing decisions at Shopee for STKIP and STIE Widyaswara Indonesia Solok Selatan students.
Co-Authors Abdul Hamid Abdul Hamid Afifah, Pritania Alvina Wigati Amalia Martha Arwin Tanjung Aziz, Nazaruddin Badri, Juarsa Budi Setiawan Candra, MHD Julizarmi Chintya Mulyani Datus, Teos Dea Edgina Desvianey Igamawarti Dewi, Aminar Sutra Dinda Putri Djohannes Saputra Dwinasa, Diki Okta Ekazaputri, Winda Faivadril Ugra Fajar, Revi Nur Febi Prateguh Syahputra Feja Lajmi Marahmi Fernos, Jhon Fhadell Trio Putra Fitri Mawita Gusman, Ade Hari Novrizal Putra Harmen, Andre Andhyka Harum, Beny Ilham Ramanto Irman, Devega Junita, Rani Kadek Lia Fitriani Koslendra, Endang Liza Laroza Lizarti - Lopez, Drevina Jenifer Magdalena, Maria Maria Herlin Mario, Muhammad Arief Marlius, Doni Martha, Lidya May Yohandra Fikra Mayliza, Riri Meirina, Elsa Mijaya, Rudi Milastri Sapalakai Milastri Sapalakai Muhammad Faisal Muhammad Ricard Alzikri Nabila Maharani Ni Putu Ayu Sri Dewi Andayani Nofriyanti Nofriyanti Nora, Fitri Nova Gusmery Nova Gusmery Novrial Novrial Nurfaliza, Nurfaliza Pingki Wahyuni Rahma Yosefly Rahmadhani, Neneng Ramafina, Sonya Futri Rasyim Jifni Nasri Revi Nur Fajar Rivandi, Muhammad Rizki Digo Saputra Rofika Rofika, Rofika Rudi Mijaya Sandra, Leni Saputra, Yoki Yondika Sari, Nadya Dewinta Septia Yuvira Fitri Shany, Adira Miftah Sogiroh, Nur Ukhti Sonya Futri Ramafina Suci Kahirumi Suci Rahmadhani Sumiati Sumiati Sumiati Sumiati Sundari, Wiwit Syahputra, Febi Prateguh Tia Faulina Tomi Angrico Tusniwita Tusniwita Wide Ivano Windy Kusumahati Wiwit Sundari Yoki Yondika Saputra Yuli Priyanti YULIA SYAFITRI Zaky Zakaria Zulvia, Dewi