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All Journal Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Masyarakat Dharma Andalas e-Jurnal Apresiasi Ekonomi
Wijaya, Riani Sukma
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Optimalisasi Peran Masyarakat Lokal dalam Pelayanan Prima sebagai Penggerak Ekonomi Kreatif di Kawasan Kota Tua Padang Mariyanti, Eka; Wijaya, Riani Sukma; Abdilla, Mohammad; Fatma, Siti; Kobal, Hardinalis; Sari, Puti Embun; Marvidola, Triska; Putra, Ramadhani Kirana; Nasrah, Rasidah
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 4 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v4i2.2479

Abstract

This community service activity focuses on strengthening excellent service as a key strategy for enhancing tourism and the creative economy in the Kota Tua Padang area. The topic was selected based on the strategic role of service quality in shaping tourist satisfaction, destination image, and the sustainability of community-based tourism. The activity was implemented using a participatory approach through education, training, simulation, and mentoring of tourism actors and local communities. The results indicate positive changes in participants’ attitudes and service behavior, particularly in hospitality, responsiveness, empathy, and awareness of cleanliness and safety within the destination area. In addition, the activity increased community awareness of the potential of creative economy sectors as drivers of local economic growth. These findings confirm that excellent service is not only a determinant of tourist satisfaction but also an important instrument for strengthening community-based tourism and creative economic development.
Co-Authors Afriansyah Afriansyah Azman, Heru Aulia Enny Arita, Enny Arita Fernanda, Dedi Indrayeni, Indrayeni Janudin, Sharul Effendy Bin Kobal, Hardinalis Mariyanti, Eka Marvidola, Triska Mendrofa, Anes Hendry Mohammad Abdilla Murnati, Murnati Murniati . Nasrah, Rasidah Nini, Nini Putra, Ramadhani Kirana Raflis, Ratnawati Raflis, Ratnawati Rachmat Rahmaita Rahmaita, Rahmaita Safitri, Chika Yumita Sari, Puti Embun Siska Lusia Putri Siti Fatma Thahirah, Khadijah Ath Thairah, Khadijah Ath Zai, Tri Swastati Faozi