Article Per Year (5 Year)
p-Index From 2020 - 2025
1.909
P-Index
This Author published in this journals
All Journal Pendekar : Jurnal Pendidikan Berkarakter Jurnal Ekonomi dan Bisnis Indonesia Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi dan Bisnis Samalewa: Jurnal Riset dan Kajian Manajemen Jurnal Pengembangan Masyarakat Lokal
Haryadi, Wahyu
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
DAMPAK DIGITALISASI USAHA MIKRO KECIL DAN MENENGAH (UMKM) TERHADAP PERTUMBUHAN EKONOMI LOKAL DI KABUPATEN SUMBAWA Ramadhan, Surya Anugerah; Kamal, Afina Aurellya; Haryadi, Wahyu
Jurnal Ekonomi & Bisnis Vol. 13 No. 1 (2025): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v13i1.2084

Abstract

This study aims to determine the impact of digitalization marketing for micro, small, and medium enterprises (MSMEs) on local economic growth in Sumbawa District. The type of this study was comparative study. The type of data used was quantitative data obtained directly from research sources, namely MSME actors in Sumbawa District. The number of MSME actors who were the sources for this study was 60 people who were divided into two groups, namely MSME actors who used digital marketing totaling 30 people and MSME actors who did not use digital marketing totaling 30 people. The data used in this study were collected using structured interview techniques. Data analysis in this study used the two-average difference test technique. The results of this study showed that there are a positive and significant difference in the income of MSME actors who have used digital marketing and MSME actors who have not used digital marketing. The income of MSME actors who have used digital marketing is higher than the income of MSME actors who have not used digital marketing. By using digital marketing, businesses can reach a wider consumer market, thus having a real impact on increasing sales and income earned by MSMEs.
Co-Authors Asmini, Asmini Budiyarti, Nelly Darmanto Darmanto Fitriyani, Ika Ilfiani, Pratiwi Dian Ilham Ilham Ismawati Ismawati Ismawati Kamal, Afina Aurellya Kamaruddin Kamaruddin Karmita, Putri Kurniawansyah Negara, Komang Metty Trisna Nur Sayidah Nursadita, Fidya Rahma, R Ramadhan, Surya Anugerah SRI RAHAYU SRI UTAMI ADY Sumbawati, Novi Kadewi Sumbawati, Novikadewi Susilawati, Yanti Syafruddin Yopi, Lisa