Garuda - Garba Rujukan Digital

PENGARUH CUSTOMER EXPERIENCE DAN E-WOM TERHADAP MINAT PEMBELIAN ULANG PELANGGAN MIE KOBER JEMBER Damayanti, Alfia; Handini, Yuslinda Dwi; Wahyudi, Edy
Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v20i1.7012.40-48

This study aims to determine the effect of customer experience and electronic word of mouth on customer repurchase intentions of Mie Kober Jember. The type of research used is explanatory research with a quantitative approach. The sample used was 120 respondents using a purposive sampling technique with the condition that the respondent had made a direct purchase or dined in at Mie Kober Jember, Karimata Branch twice or more. The results showed that the customer experience variable had a significant effect on customer repurchase intention of Mie Kober Jember. Meanwhile, electronic word of mouth variable has no significant effect on customer repurchase intention of Mie Kober Jember caused by the low level of discussion between customers on social media. Even so, together the variables of customer experience and electronic word of mouth have a significant effect on the repurchase intention of Mie Kober Jember customers.

Pemanfaatan Strategi Content Marketing Digital untuk Meningkatkan Engagement dan Penjualan UMKM: Studi pada DKM Cake & Cookies Jember Angga, Anjas Bayu; Wahyudi, Edy; Handini, Yuslinda Dwi
Jurnal Administrasi Bisnis FISIPOL UNMUL Vol 13, No 1 (2025)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v13i1.21105

Penelitian ini bertujuan untuk mengetahui implementasi pemasaran konten yang diterapkan oleh DKM Cake & Cookies Jember. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi langsung, dan dokumentasi dari berbagai platform media sosial yang digunakan oleh DKM, seperti Instagram, TikTok, dan Facebook. Analisis dilakukan dengan mengacu pada lima dimensi utama dalam pemasaran konten, yaitu kognisi pembaca, motivasi berbagi, persuasi, pengambilan keputusan, dan faktor kehidupan. Hasil penelitian menunjukkan bahwa strategi pemasaran konten yang kuat, seperti penggunaan video pendek dan foto produk yang estetik, dapat meningkatkan brand awareness dan customer engagement. Penelitian ini diharapkan dapat memberikan rekomendasi yang konkret bagi DKM Cake and Cookies dalam mengimplementasikan content marketing yang lebih efektif.

Pengaruh Live Streaming dan Influencer Terhadap Minat Pembelian pada Generasi Z (Studi pada Pengguna Shopee di Jember) Basid, Muhammad; Handini, Yuslinda Dwi; Wahyudi, Edy
Jurnal Administrasi Bisnis FISIPOL UNMUL Vol 13, No 2 (2025)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v13i2.19460

Penelitian ini bertujuan untuk menguji pengaruh live streaming dan influencer terhadap minat pembelian. Pendekatan penelitian ini adalah kuantitatif dengan jenis penelitian explanatory research. Sampel dalam penelitian ini diperoleh dengan teknik non probability sampling, menggunakan metode purposive sampling, yaitu penentuan sampel yang menggunakan kriteria yang telah ditentukan sebelumnya. Sampel pada penelitian ini adalah generasi Z di kabupaten Jember yang pernah melihat live streaming pada Shopee. Jenis data yang digunakan adalah jenis data primer dan sekunder. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa live streaming dan influencer berpengaruh secara signifikan terhadap minat pembelian. Secara parsial, variabel influencer memiliki pengaruh yang lebih besar terhadap minat pembelian dibandingkan dengan variabel live streaming. Kata Kunci: live streaming; influencer; minat pembelian.

PENGARUH CUSTOMER EXPERIENCE DAN E-WOM TERHADAP MINAT PEMBELIAN ULANG PELANGGAN MIE KOBER JEMBER Damayanti, Alfia; Handini, Yuslinda Dwi; Wahyudi, Edy
Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v20i1.7012.40-48

This study aims to determine the effect of customer experience and electronic word of mouth on customer repurchase intentions of Mie Kober Jember. The type of research used is explanatory research with a quantitative approach. The sample used was 120 respondents using a purposive sampling technique with the condition that the respondent had made a direct purchase or dined in at Mie Kober Jember, Karimata Branch twice or more. The results showed that the customer experience variable had a significant effect on customer repurchase intention of Mie Kober Jember. Meanwhile, electronic word of mouth variable has no significant effect on customer repurchase intention of Mie Kober Jember caused by the low level of discussion between customers on social media. Even so, together the variables of customer experience and electronic word of mouth have a significant effect on the repurchase intention of Mie Kober Jember customers.

PENERAPAN CORETAX DALAM PEMENUHAN KEWAJIBAN PAJAK PENGHASILAN PASAL 15 PT YTA OLEH KKP GARFILD POSUMAH Hanifa Aqil; Handini, Yuslinda Dwi
JRUP: JURNAL REFERENSI DAN ULASAN PERPAJAKAN Vol. 6 No. 2 (2025)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jrup.v6i2.101

The Directorate General of Taxes has introduced a new reform in the tax administration system called Coretax. This system integrates all core tax administration processes, including taxpayer registration, tax return filing, payment, audit, and tax collection for all types of tax objects in Indonesia, including Income Tax Article 15. Coretax represents one of the government’s efforts to improve the efficiency of tax governance. The purpose of this Internship Program is to understand the implementation of Coretax in fulfilling the Income Tax Article 15 obligations of PT YTA, facilitated by KKP Garfild Posumah. The data used in this Final Report consists of quantitative data obtained from the calculation, withholding, payment, and reporting of Income Tax Article 15, as well as qualitative data obtained through observations and interviews with the management and staff of KKP Garfild Posumah, along with secondary data from processed sources. The findings show that the implementation of Coretax in fulfilling the Income Tax Article 15 obligations of PT YTA involves several stages. The first stage is calculating Article 15 tax on domestic shipping based on input tax invoices received by PT YTA using a rate of 1.2% of the selling price. The second stage involves preparing and posting the withholding tax slip for transportation services rendered to the counterparty. The third stage is drafting the tax return to obtain a Billing ID, which is used for the payment of the payable tax through designated banks or post offices. Once the payment process is completed, PT YTA is automatically considered to have reported its payable Income Tax Article 15 through the Periodic Income Tax Return in the Coretax system. This implementation shows that PT YTA has fulfilled its tax obligations by performing calculation, withholding, payment, and reporting through the Periodic Income Tax Return.

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