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All Journal International Journal of Business Studies Jurnal Manajemen DIVERSIFIKASI Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Serambi Ekonomi dan Bisnis Ekopedia: Jurnal Ilmiah Ekonomi
Suwarna, Asep
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Tingkat Risiko dan Strategi Pengendaliannya: Studi Kasus Seblak GSM Aprillia, Rindu; Suwarna, Asep; Fauziahsari, Zahra; Nur Aszad, Wulan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/c8sgdk98

Abstract

Micro, small, and medium enterprises (MSMEs) play an important role in the Indonesian economy, particularly in terms of employment and contribution to gross domestic product (GDP). One rapidly growing MSME sector is culinary, including seblak businesses, which are a specialty of the city of Bandung. This study aims to understand the concept of risk management and identify and analyze various risks faced by Seblak GSM MSMEs, both from operational, financial, market, human resources, and regulatory aspects, as well as formulate risk mitigation strategies that can be applied. This study uses a qualitative approach with direct observation and in-depth interviews with business owners. The results show that Seblak GSM MSMEs face risks related to raw materials, finance, operations, market, reputation, and human resources that can affect business continuity. Risk management is implemented through the stages of identification, analysis, evaluation, and mitigation, although it is still simple in nature. The SWOT analysis shows that the strengths of the business lie in its distinctive taste, affordable prices, and buffet concept, while its weaknesses and threats stem from competition and fluctuations in raw material prices. The conclusion of this study emphasizes that the implementation of systematic and sustainable risk management is very important for Seblak GSM MSMEs to improve business performance and maintain business sustainability amid sector dynamics.
Analisis Manajemen Risiko dalam Rantai Pasok Usaha Rempah-Rempah Sailiwa Product Ayuningtyas, Putri; Aprilia, Tania Kirana; Suwarna, Asep
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0jdtc059

Abstract

This research aims to analyze the implementation of risk management in Sailiwa Product, a small-scale business engaged in the processing and distribution of spices. The main problem identified is the lack of systematic risk management practices, which often lead to operational disruptions, inconsistent supply from farmers, and quality issues in stored products. This study employs a qualitative descriptive method using observation and interviews to explore how the business owner identifies, mitigates, and manages various types of risks. The data collected were analyzed interactively through data reduction, presentation, and conclusion drawing. The results indicate that Sailiwa Product has begun implementing basic risk control strategies such as dual verification systems, safety stock preparation, and better product storage methods. These simple yet adaptive steps have positively impacted business continuity. The study suggests that the adoption of a digital inventory system and periodic risk evaluation could further enhance the effectiveness of risk management in the future.  
Analisis Penerapan Manajemen Risiko Operasional pada Usaha Mikro Kecil dan Menengah Sektor Kuliner ; Studi Kasus Ayam Bersih Berkah Rahadatulaisyi, Aulia; Amalina, Khairunnisa; Damayanti, Mutia; Suwarna, Asep
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fv31yc84

Abstract

This study aims to analyze the implementation of risk management in Ayam Bersih Berkah (ABB) as a Micro, Small, and Medium Enterprise (MSME) operating in the culinary sector. This study uses a qualitative descriptive approach with data collection techniques through direct observation and interviews with Ayam Bersih Berkah outlet managers. The results of the study indicate that ABB faces various operational risks stemming from several main aspects, namely human resource risks, availability and quality of raw materials, cleanliness and quality of business premises, marketing activities, and risks related to customers. In carrying out daily operations, ABB has implemented standard operating procedures (SOPs), including storing raw chicken in the freezer, a twenty-four-hour thawing process, and a thirteen-minute frying process to maintain product quality and hygiene. In addition, ABB also implements employee performance monitoring to maintain service consistency. However, the implementation of risk management at ABB is still informal and has not been systematically documented in the form of a written policy. Risk control is carried out practically through direct supervision by outlet leaders, coordination between branches, and the use of digital systems to support operational and promotional activities. The implementation of these risk controls helps ABB maintain operational smoothness, service quality, customer satisfaction, and business sustainability in the face of competition.
Analisis Strategi UMKM Mamamatcha dalam Menghadapi Tantangan Penjualan Musiman Windatun, Nida; Novianti, Silva; Suwarna, Asep
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2an1pw64

Abstract

This study aims to analyze the operational conditions and marketing strategies of the Mamamatcha MSME in addressing seasonal sales challenges. The study used a qualitative approach with in-depth interviews with business owners as the primary data source. The analysis focused on the business profile, sales patterns, challenges faced, and business development efforts. The results indicate that Mamamatcha has significant market potential, driven by increasing consumer interest in matcha-based beverages. However, sales experience significant fluctuations, particularly a decline during the rainy season due to the dominance of cold beverages and a reliance on direct sales. Furthermore, limited digital marketing utilization results in suboptimal market reach. Therefore, adaptive strategies are needed, including digital media optimization, delivery service integration, product innovation, and seasonal promotions. This study emphasizes the importance of MSMEs' adaptability to changes in the business environment to enhance business sustainability.
Co-Authors Amalina, Khairunnisa Aprilia, Tania Kirana Aprillia, Rindu Daduk Merdika Mansur Damayanti, Mutia Fauziah, Salsabila Fauziahsari, Zahra Fauziyah, Dea Kuni Gibran Siregar, Muhammad Juliansyah, Rana Khoerunnisa, Dzilla Maharani, Pina Aulia Maulana Yusuf, Rafli Mutakin, Farhan Mukti Novianti, Silva Nur Aszad, Wulan Putri Ayuningtyas Rahadatulaisyi, Aulia Ramdani, Dimas Muhammad sasangka, indra Subardjo, Euis Rahma Nursyifa Sundari, Annisa Pratiwi Windatun, Nida Yudawisastra, Helin Garlinia Zulkarnaen, Wandy