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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Riset Bisnis dan Manajemen Unram Journal of Community Service (UJCS) Journal of Accounting and Finance Management (JAFM) Journal of Innovation in Management, Accounting and Business Jurnal Visi Manajemen (JVM) Jurnal Manajemen dan Pemasaran Digital Jurnal Maps (Manajemen Perbankan Syariah) Siber International Journal of Digital Business Journal of Innovation and Research in Agriculture Journal of Sustainable Agribusiness Greenation International Journal of Tourism and Management
Lasminingrat, Anne
6Universitas Winaya Mukti Bandung. Indonesia
Agriculture, Biological Sciences & Forestry Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Tam Model on Digi Banking BJB in Bandung Fitri Anggraeni, Annisa; Rismunandar, Ichsan; Ahada, Roby; Lasminingrat, Anne; Candra Devi, Meita
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 3 (2025): (SIJDB) Siber International Journal of Digital Business (January - March 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i3.141

Abstract

The purpose of this research is to know the perceived usefulness, perceived ease of use, attitude towards using and behavioral intention to use the DIGI app and also to understand the influence of perceived usefulness and perceived ease of use on attitude towards using and its implication on behavioral intention to use. The type used in this research is descriptive and comparative. The research type is descriptive survey and explanatory survey with quantitative method. The sampling technique used in this research is non-probability sampling in the form of accidental sampling by distributing questionnaires through Google Form. The tool that was used for data analysis is IBM SPSS Statistics 25. The result of this research shows that perceived usefulness, perceived ease of use, attitude towards using and behavioral intention to use the DIGI app is said to be quite good. Perceived usefulness and perceived ease of use simultaneously and partially influenced attitude towards using and behavioral intention to use significantly while attitude towards using influenced behavioral intention to use significantly.
EFEKTIVITAS KEBIJAKAN CUKAI DAN DESAIN KEMASAN ROKOK DALAM MENEKAN PERILAKU KONSUMTIF MAHASISWA Pratiwi Putri, Kartika; Lasminingrat, Anne; Devi, Meita Candra
Journal of Innovation and Research in Agriculture Vol. 4 No. 1 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jira.v4i1.2139

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kemasan dan harga cukai terhadap perilaku konsumtif mahasiswa Universitas Winaya Mukti dalam mengkonsumsi rokok. Latar belakang penelitian ini adalah tingginya angka konsumsi rokok dikalangan mahasiswa yang dipengaruhi oleh faktor visual kemasan serta pertimbangan harga akiabt kebijakan cukai. Penelitian ini menggunakan metode deskriptif kuantitatif dengan pendekatan survei terhadap mahasiswa aktif sebagai responden. Hasil penelitian menunjukan bahwa kemasan rokok berperan sebagai media komunikasi visual yang mampu meningkatkan kesadaran konsumen, namun tidak cukup kuat dalam mengubah keputusan pembelian secara signifika. Sementara itu harga cukai dinilai cukup berpengaruh sebagai pertimbangan rasional tetapi belum efektif dalam menekan konsumsi rokok karena sebagai konsumen tetap mencari alternatif rokok murah atau illegal. Perilaku konsumtif mahasiswa lebih banyak dipengaruhi oleh dorongan emosional dan kebiasaan bukan dengan informasi atau regulasi eksternal. Oleh karena itu dibutuhkan pendekatan tambahan seperti edukasi, pembatasan akses untuk mengendalikan perilaku konsumtid terhadap rokok.
Structured Planning for Strengthening Marketing and Distribution Capacity of Cilembu Sweet Potato Products Roswinna, Winna; Marina, Ida; Sukmawati, Dety; Priatna, Deden Komar; Yulianti, Maria Lusiana; Dasipah, Euis; Lasminingrat, Anne; Harti, Adi Oksifa Rahma; Dahtiar, Agi
Unram Journal of Community Service Vol. 5 No. 2 (2024): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i2.652

Abstract

The method of implementing this community service is systematically designed to overcome the problems faced by the target partner, Ma Utik, in developing the Cilembu yam industry and its processed products. The preparation and planning stages as well as socialization and initial training are the main focuses in this program. The preparation stage begins with an initial survey to identify partner needs related to marketing, business management, distribution network development, and product innovation. A service team consisting of experts in economics, management, agribusiness, and informatics was formed with a division of tasks according to competence. A structured work plan includes a schedule of activities, implementation methods, and indicators of success, as well as careful management of budgets and resources. Socialization and training materials were developed based on partner needs to ensure in-depth understanding and mastery of relevant skills. The socialization phase begins with an initial meeting to introduce the program's objectives, benefits and solutions to partners, while accommodating their inputs. Initial training was conducted to provide partners with a foundation of knowledge and skills. Marketing strategy training covers the use of social media, digital marketing, branding, and promotion. Business management training covers business planning, financial management, and strategic decision-making using business management software. Distribution network development training includes negotiating and building relationships with distributors, as well as utilizing communication technology. Product innovation training includes identification of market trends and development of new products using market research technology. Through this approach, it is expected that partners can understand the program objectives and acquire the necessary skills to improve their competitiveness. With effective coordination between the service team, community partners, and supporting institutions, this program can run smoothly and have a significant impact. The implementation of a digital marketing application specifically for Cilembu yam products is one of the main results that is expected to increase product visibility, facilitate customer access, strengthen branding, and increase interaction with customers and business partners
Pengaruh Bauran Promosi terhadap Keputusan Pembelian Alat Berat Kobelco Ahada, Roby; Marina, Ida; Roswinna, Winna; Lasminingrat, Anne
Journal of Innovation in Management, Accounting and Business Vol. 4 No. 3 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v4i3.1829

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh bauran promosi yang terdiri dari periklanan, personal selling, promosi penjualan, dan publisitas terhadap keputusan pembelian alat berat Kobelco pada PT Daya Kobelco Construction Machinery Indonesia Branch Pekanbaru. Sampel penelitian berjumlah 61 responden yang merupakan pelanggan perusahaan. Metode analisis menggunakan regresi linear berganda dengan bantuan SPSS versi 23. Hasil penelitian menunjukkan bahwa: (1) Periklanan, personal selling, dan promosi penjualan tidak berpengaruh signifikan terhadap keputusan pembelian; (2) Publisitas berpengaruh positif dan signifikan terhadap keputusan pembelian; (3) Secara simultan, seluruh variabel promosi berpengaruh signifikan terhadap keputusan pembelian dengan kontribusi sebesar 76,9%.
THE EFFECT OF NON PERFORMING LOANS TO CASH RATIO ON BANK BPR KERTARAHARJA Winna Roswinna; Feby Febrian; Granit Agustina; Maria Lusiana Yulianti; Anne Lasminingrat
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 3 (2020): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i3.172

Abstract

In this study there are two variables, namely variable X (NPL) and Y variable (CR). This research was conducted to determine the effect of NPL on CR Bank BPR Kertaraharja. The method used in this research is descriptive analysis method to identify how the influence of NPL and how big CR is at Kertaraharja Rural Bank. While the verification of the analysis to identify the problem is how much influence the NPL has on the CR of BPR Kertraharja bank. This research was conducted at the BPR Kertaraharja Bank office. This research was conducted using a sample based on Purpose Sampling. The hypothesis of this study is that NPL has an effect on CR at the BPR Kertaraharja Bank. To measure the effect of these variables using Simple Linear Regression with the help of the application software system SPSS 21.0. Based on the results of data analysis using statistical methods, it was concluded that there was a significant influence between NPLs on CR banks, this was based on regression analysis with the equation Y = 24,985 - 1,312X. In correlation there is a fairly strong relationship between NPL and bank CR with a value of 0.680. Then the coefficient of determination (KD) is obtained that the NPL affects the CR with a value of 46.3%. Test the hypothesis of this study in which the t count of 4,147 is greater than the t table value of 2012. Then H1 is accepted and H0 is rejected, which means that NPL has a strong influence on bank CR.
PENGARUH KOMPETENSI SUMBER DAYA MANUSIA DAN PENERAPAN MANAJEMEN OPERASIONAL PRODUKSI TERHADAP KINERJA USAHA AGRIBISNIS KOMODITAS UNGGULAN Deden Komar Priatn; Winna Roswinna; Maria Lusiana Yulianti; Anne Lasminingrat; Susan Ridwan
Journal of Sustainable Agribusiness Vol. 5 No. 1 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jsa.v5i1.19279

Abstract

Penelitian ini bertujuan menganalisis pengaruh penerapan manajemen pemasaran agroindustri terhadap Pendapatan Asli Daerah (PAD) serta dampaknya terhadap kemandirian keuangan daerah pada kabupaten berbasis pertanian di Provinsi Jawa Barat periode 2024–2026. Penelitian menggunakan pendekatan kuantitatif jenis deskriptif dan verifikatif, dengan data panel dari 15 kabupaten terpilih. Analisis dilakukan melalui model regresi efek tetap dan uji mediasi Sobel. Hasil penelitian menunjukkan bahwa manajemen pemasaran agroindustri berpengaruh positif dan signifikan terhadap PAD; selanjutnya, manajemen pemasaran agroindustri dan PAD masing-masing berpengaruh positif dan signifikan terhadap kemandirian keuangan daerah. PAD juga terbukti berperan signifikan sebagai variabel pemediasi. Mengoptimalkan potensi pertanian melalui strategi pemasaran terstruktur menjadi langkah kunci untuk mengurangi ketergantungan pada dana transfer pusat.
OPTIMALISASI POTENSI AGRIBISNIS SEBAGAI PENGGERAK PENDAPATAN ASLI DAERAH UNTUK MENGURANGI KETERGANTUNGAN PADA DANA TRANSFER (STUDI PADA KABUPATEN DI PROVINSI JAWA BARAT TAHUN 2024–2025) Winna Roswinna; Deden Komar Priatna; Anne Lasminingrat; Maria Lusiana Yulianti
Journal of Sustainable Agribusiness Vol. 5 No. 1 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jsa.v5i1.19280

Abstract

Sebagian besar wilayah kabupaten di Jawa Barat memiliki potensi agribisnis yang besar, namun tingkat kemandirian fiskal masih rendah dan ketergantungan terhadap dana transfer pusat tetap tinggi. Penelitian ini bertujuan menganalisis hubungan antara Pendapatan Asli Daerah (PAD), Transfer ke Daerah dan Dana Desa (TKDD), serta kemandirian keuangan daerah, sekaligus merumuskan strategi pemanfaatan potensi agribisnis. Penelitian kuantitatif menggunakan data panel 18 kabupaten tahun 2024–2025, dianalisis dengan Model Efek Tetap. PAD berpengaruh negatif dan signifikan terhadap TKDD serta positif dan sangat kuat terhadap kemandirian keuangan, sedangkan TKDD hanya berpengaruh positif lemah. Potensi agribisnis belum dioptimalkan akibat dominasi penjualan bahan baku dan belum maksimalnya penyesuaian kebijakan fiskal baru. Kesimpulan: Penguatan hilirisasi, kebijakan pajak, dan BUMD agribisnis menjadi kunci mengurangi ketergantungan transfer.
PENGARUH PENERAPAN MANAJEMEN PEMASARAN AGROINDUSTRI TERHADAP PENINGKATAN PAD DAN KEMANDIRIAN KEUANGAN DAERAH PADA KABUPATEN BERBASIS PERTANIAN DI PROVINSI JAWA BARAT Anne Lasminingrat; Winna Roswinna; Deden Komar Priatna; Maria Lusiana Yulianti; Jusdijachlan Jusdijachlan
Journal of Sustainable Agribusiness Vol. 5 No. 1 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jsa.v5i1.19281

Abstract

Penelitian ini bertujuan menganalisis pengaruh penerapan manajemen pemasaran agroindustri terhadap Pendapatan Asli Daerah (PAD) serta dampaknya terhadap kemandirian keuangan daerah pada kabupaten berbasis pertanian di Provinsi Jawa Barat periode 2024–2026. Penelitian menggunakan pendekatan kuantitatif jenis deskriptif dan verifikatif, dengan data panel dari 15 kabupaten terpilih. Analisis dilakukan melalui model regresi efek tetap dan uji mediasi Sobel. Hasil penelitian menunjukkan bahwa manajemen pemasaran agroindustri berpengaruh positif dan signifikan terhadap PAD; selanjutnya, manajemen pemasaran agroindustri dan PAD masing-masing berpengaruh positif dan signifikan terhadap kemandirian keuangan daerah. PAD juga terbukti berperan signifikan sebagai variabel pemediasi. Mengoptimalkan potensi pertanian melalui strategi pemasaran terstruktur menjadi langkah kunci untuk mengurangi ketergantungan pada dana transfer pusat.
Co-Authors Adi Oksifa Rahma Harti Agi Dahtiar Agus Mulyana Ahmadi, Rudi Suprianto Annisa Fitri Anggraeni Ayu Luckyta Putri Deden Komar Priatn Dety Sukmawati devi, Meita candra Dodi Tisna Amijaya Euis Dasipah Febrian, Feby Granit Agustina Harti, Adi Oksifa Rahma Hendrajat Setiadi Herni Suryani Ida Marina Ida Marina, Ida Jusdijachlan Jusdijachlan Komar Priatna, Deden Lala Nurhayati Luthfi Setiadiwibawa Maria Lusiana Yulianti Maria Yulianti Nurhayati, Lala Pratiwi Putri, Kartika R. Jusdijachlan Rakhmia Nalibratawati Rismunandar, Ichsan Roby Ahada Sukmayana, Dodi Susan Ridwan Susan Ridwan Winna Roswinna