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All Journal Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Jurnal Bisnis Dan Kajian Strategi Manajemen Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat AT-TASYRI' Jurnal Ilmiah Prodi Muamalah JIMEBIS Journal of Finance and Business Digital (JFBD) International Journal of Community Service (IJCS) AT-TIJARAH: Journal Islamic Banking and Finance Research Jurnal Pengabdian Bakti Akademisi
Nurlina, Eka
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Journal : At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam

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The Influence Of Beauty Influencers, Lifestyle, And Halal Label On The Purchase Decision Of Somethinc Cushion Product Fadilla, Dina; Sitepu, Novi Indriyani; Sari, Nurma; Nurlina, Eka; Syukri, Sarah
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 9, No 2 (2023): DESEMBER 2023
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v9i2.9632

Abstract

This study analyzes the effect of Beauty influencers, Lifestyle, and Halal labels on purchasing Cushion Somethinc products. This study uses a quantitative method using a Likert scale. The sample for this study were students of the Faculty of Economics and Business at Syiah Kuala University who used the Cushion Somethinc product. 110 respondents were taken through purposive sampling using the Hair formula. The analytical method used is multiple regression analysis. The results of this study indicate that Beauty Influencer, Lifestyle, and the Halal Label have a positive and significant effect on the decision to buy cushion Somethink products. Beauty influencers are helpful for brands wishing to adopt the marketing strategy for developing local cosmetic products and making lifestyle and halal labels an indicator in purchasing decisions.
Co-Authors Amri Amri Amri, Khoirul Eddy Gunawan, Eddy Fadilla, Dina Farid Fathin, Annidha Ginting, Ledy Mahara Halim, Hendra Lubis, Fahdi Saidi M. Shabri Abd. Majid Muhammad Haris Fadhillah Muhammad Haris Riyaldi, Muhammad Haris Muharman Lubis Munadia, Milda Nabila, Nisa Ni Made Purnami Nurma Sari, Nurma Othman, Razali Bin Rani, Dzacky Muharram Ratna Dewi Ridwan Nurdin Rusdi Rusdi Salsa Dinda Sulisdika Sartiyah Sartiyah Sartiyah, Sartiyah Sentosa, Dewi Suryani Silvia, Vivi Sitepu, Novi Indriyani Srinita, Srinita Susanna Syahriyal, Syahriyal Syahrizal, Teuku Muhammad Syukri, Sarah Talbani Farlian Taufiq Carnegie Dawood Teuku Muhammad Syahrizal Umuri, Khairil ZT, Fitrah Afandi Zulkifli Zulkifli