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All Journal Jurnal Manajemen Bisnis JURNAL MANAJEMEN BISNIS Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Jurnal Pengabdian Masyarakat Bangsa Advances in Business & Industrial Marketing Research JURNAL MANAJEMEN DAN BISNIS INDONESIA
Bahari, Andi Faisal
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Journal : JURNAL MANAJEMEN BISNIS

 1 
Analisis Kualitas Produk, Kualitas Layanan Dan Customer Relationship Management Serta Dampaknya pada Kepuasan Peserta BPJS Ketenagakerjaan Kota Makassar. Bahari, Andi Faisal; Basalamah, Jafar
JURNAL MANAJEMEN BISNIS Vol 6 No 1 (2019): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (925.609 KB) | DOI: 10.33096/jmb.v6i1.155

Abstract

Penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh dari variabel bebas yang terdiri dari kualitas produk, kualitas layanan dan peranan customer relationship management dalam membentuk tingkat kepuasan peserta BPJS Ketenagakerjaan Kota Makassar. Jenis penelitian ini adalah penelitian eksplanatori. Populasi dalam penelitian adalah seluruh peserta BPJS Ketenagakerjaan Kota Makassar. Sampel adalah individu yang telah menjadi peserta pertangguhan jaminan BPJS Ketenagakerjaan. ini. Teknik pengambilan sampel dilakukan dengan teknik accidental sampling. Responden dalam penelitian ini ditentukan sebanyak 79 peserta. Analisis Regresi Berganda digunakan untuk menguji pengaruh dari variabel independen penelitian (kualitas produk, kualitas layanan dan customer relationship management) terhadap variabel dependen penelitian (kepuasan peserta).
Attributes and Characteristics of Ad Spots; An Analysis of Motivation and Brand Loyalty Bahari, Andi Faisal; Basalamah, Jafar
JURNAL MANAJEMEN BISNIS Vol 7 No 2 (2020): September - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v7i2.568

Abstract

The reason for this paper was to decide and investigate the impact of characteristics, properties, and spots publicizing on the motivation of Madama radio audience members and how they influence brand unwaveringness. This examination is to investigate informatively and utilizing overview strategies. The investigation populace was the whole Makassar people group of Madama Radio audience members who tuned in to spots Telkomsel and clients of Telkomsel itemsThe outcomes indicated that the characteristics and nature of promotion spots have immediate and circuitous consequences for inspiration and brand steadfastness, where the advertisement spot traits have no noteworthy negative impact on inspiration, advertisement spot qualities have a critical beneficial outcome on brand unwaveringness, the nature of promotion spots has no huge negative impact on inspiration, the nature of advertisement spots has no huge constructive outcome on brand reliability, and inspiration doesn't have a huge negative impact on brand faithfulness.
Co-Authors Abdullah, Reynaldi Aditya Halim Perdana Kusuma Putra Putra Arifin As'ad, Ajmal Ashoer, Muhammad Awalia, Nur Syapria Basalamah, Salim Bidjaang, Djamaluddin Damis, Hasanuddin Fahrezi, Muhammad Farhan Valen Fitri Ramadani Has, Muh. Furqan Husain, Amiruddin Jayawarsa, A.A. Ketut Rahmah, Fadliah Raia, Arif Almuharam Sabri Hasan Syahnur, Muh Haerdiansyah Syahnur, Muh. Haerdiansyah Taufan, Rezky Ratnasari